Online shop Play.com has revealed it's taking orders for Grand Theft Auto IV at a rate of 80 per minute.
Boss type Stuart Rowe said the game is all set to smash records, observing, "We're experiencing trading levels similar to what we would see in the run up to Christmas, taking over 80 orders per minute at peak times.
"We have had to recruit extra warehouse staff to work through the night to ensure product arrives on the day of launch. Grand Theft Auto IV is going to break all previous records when it comes to gaming."
The company had to resort to a first come, first served system for the game earlier this month, as demand became so strong there could be no guarantees of release day delivery.