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GTA DLC "would have outsold Killzone" News
Xbox 360 News by Tom Bramwell
Microsoft's Aaron Greenberg has said that Grand Theft Auto IV: The Lost and Damned is "the most successful game add-on content we've ever launched" on Xbox Live.
The exclusive GTAIV expansion, which reviewed well despite a relatively high price point (1600 MSP), "would have outsold Killzone 2" in February if it had been at retail, Greenberg added in an interview with Gamasutra.
Rockstar Games has not released any specific sales figures or projections for Lost and Damned to date, but Wedbush Morgan analyst Michael Pachter recently said it was likely to sell 2 million copies by the end of 2009. And Microsoft paid up front for its exclusivity, remember.
Although Lost and Damned is Microsoft's biggest single success in terms of unit downloads, the DLC revolution marches on. Rock Band recently passed 30 million songs downloaded, and on a purely anecdotal level the interest from Eurogamer readers in add-ons like Fallout 3 Operation: Anchorage and the Tomb Raider episodes, based on page stats, has been more considerable than many full-price releases reviewed within a similar period around release.
Elsewhere in his discussion with Gamasutra, Greenberg also puffed out his chest about Xbox 360's February NPD sales figures for the US, which point to a year-on-year increase of over 50 per cent in hardware sales, and once again said that the PS3 business was "declining, it's been described to me as hemorrhaging at retail right now, and it just keeps getting worse".
"What we're finding in our research is that a large portion of the volume we're driving with Xbox 360 purchasers is actually PS2 owners choosing Xbox for the next generation. We're switching people from the PlayStation brand over to the Xbox brand," he claimed.
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homerramone
20/03/09 @ 08:36
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Didnt they pay $50M for it.
So even if they shift 2M copies they still wont have recouped what they paid for exclusivity ? (Let alone dev costs!) |
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superjag86
20/03/09 @ 08:53
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Just would like to point out that Killzone 2 was released on 27th Feb compared to the mid-Feb release of GTA: L&D
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"Didnt they pay $50M for it.
So even if they shift 2M copies they still wont have recouped what they paid for exclusivity ? (Let alone dev costs!) " $50M was for several DLCs. It also was a down payment to R* so R* was sure of profit and risk free (hence the high quality of the DLC IMHO, they took their time). If the DLC sells 2M and the next one as well it will mean quite a good profit for MS *and* probably a lot of happy GTA owners/players. Dev costs have nothing to do with this, that is R* concern (and I am sure with $50M they are very happy). |
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"Mind you if I stole the biggest exclusive (even though it was only timed in the end, people still couldn't wait!) Sony had last gen I'd crow about it to :)"
It's not a timed exclusive, it's completely exclusive for Xbox 360. "Didnt they pay $50M for it. So even if they shift 2M copies they still wont have recouped what they paid for exclusivity ? (Let alone dev costs!)" They paid $50m for two episodes of content, the next due out around autumn time, and I'd say the $50m was more than well spent. What dev costs are there? It's not made by Microsoft, it's made by Rockstar, their dev costs will come out of the $50m they were paid to make it. Some people really need to use their heads and think for a second, it's not all about unit sales, even forgetting the 2m copies of TLAD they will sell and the lets just say another 2m copies of the next DLC, there's then the 2m copies of GTA IV that those DLC buyers guaranteed MS over Sony, there's the console sales that MS then received due to people wanting to get GTA IV and it's DLC for 360, there's LIVE subscriptions (probably not a huge amount but every little helps none the less) that will have increased so that people could buy this and play it online. There's the people who won't have bought the 1600 point packs and will have paid for 2100 or more and so MS will have made more money that way too. It also got MS and Xbox 360 a hell of a lot of publicity too, which is priceless. Personally I'd say it was $50m well spent, also remember this deal was made at a time when the dollar was far weaker against the pound that it is now, so it would have worked out as about £25m, so it's really not as much as you'd think. (Not that I'm saying £25m isn't a lot of money).
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most recently on 20/03/09 @ 09:50
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muscleblade
20/03/09 @ 09:55
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@Olemak
Halo 3 ODST. And dont forget the best looking versions of all multiplatform titles aswell. |
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metalangel
20/03/09 @ 10:04
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Is the next one gonna sell, though? Everyone I know who got TLAD has been disappointed and feels it was overpriced.
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maximusfarticus
20/03/09 @ 10:05
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@Olemak
Yep, that just about sums it up. Microsoft are ahead at the moment, but the reason that Greenberg and all the xbox owning special needs kids on this site are shitting their school shorts is that they know they've used up all their weapons already. They can't cut the price anymore, they've got no big games coming out, except yet another Halo shit fest, so that's it, they've nowhere else to go, all they can do it sit back and watch Sony catch em up and pass em. Can't wait to see you xbox cunts crying into your warm milk I really can't. |
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PrivateJoker
20/03/09 @ 10:20
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If you read this article and felt something stirring inside you, you need to get the fuck out more.
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farticusmaximus
20/03/09 @ 10:25
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Interesting to see how DLC is shaping up recently, especially in light of recent discussions about the 2nd hand market and comments from I think it was EA about making games that people will hold onto.
With substantial DLC like this and Fallout 3 I'd say it's likely owners will hold onto their discs longer. There is great potential for DLC to be the deciding factor in choosing a console or which version of a game to buy. What seemed like rediculous moneyhatting is actually turning out to be a very smart move. |
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@Wyrm
Why is Microsoft so proud? They didn't make GTA, just waved some money around. People shouldn't care about the hardware, they should care about the games, bring on the single format. The hardware manufacturers should care about the hardware. Why do people think that companies like Nintendo, Microsoft and Sony should ignore the business side of things? That said, I'd like a single format too, to stop all these bitchy "news" stories from the various corporate mouth-pieces. |
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Triggerhappytel
20/03/09 @ 10:37
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Statistics man; it's all very well sucking yourself off over this but we need stats to back your claims up.
And ofcourse TLaD would have outsold Killzone 2 had it been at retail; you're talking about an extension of the biggest franchise in gaming vs. a comparative newbie which does well but not incredibly. It's like saying Wii Fit 2 will outsell the next SingStar. |
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GamesConnoisseur
20/03/09 @ 10:52
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^^ Of course, I agree that GTA is much bigger franchise and naturally MS would love to spin that a 'mere' DLC add on is doing 'better' than full retail release that is heavily promoted to boot.
All of them are guilty of trying to talk up their hardware/software as all at the end of the day is out to make as much money as possible. Still have to say that TLaD is doing better than I had thought previously, and every extra sale for X360/MS is a sale potentially lost to Sony. That why MS is doing this to stop being dominated as they did the last gen, now we are seeing a more equal share and why is this a bad thing?! |
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farticusmaximus
20/03/09 @ 11:06
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"Why not mention the vast array of Microsoft exclusives that they have lined-up for 2009?"
Exclusives have done fuck all to shore up the PS3's declining sales, so why not simply get the best in ALL software rather than a handful of exclusives games that the public are not particularly interested in? |
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AusFreelancer
20/03/09 @ 11:32
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@ Fart - Ahhh dude, most consoles sales have been in decline.....something to do with the economy, and people not having enough space for more wiis.
I like how he says "would of".....still both sides are full of shit, its expected. LOL!!!! @ miiigel
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most recently on 20/03/09 @ 11:34
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AusFreelancer
20/03/09 @ 11:45
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Actually I'm shocked people are still playing GTAbore - unlocked 2nd island and can't bring myself to finish it.
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farticusmaximus
20/03/09 @ 11:51
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@AusFreelancer
"Ahhh dude, most consoles sales have been in decline" Actually the 360 is showing a year-on-year increase. I do agree that the comparison between GTA DLC and Killzone is pointless though. Edit: Totally agree on GTA being tedious too.
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most recently on 20/03/09 @ 11:51
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AusFreelancer
20/03/09 @ 11:58
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@ Fart - That's because people are buying Jaspers to replace their RRODs.......I kid, I kid. Sounds fair with a price drop and alll. Have to say though they would sell 1 more if they had Jasper arcades here in oz.
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farticusmaximus
20/03/09 @ 12:27
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@AusFreelancer
Didn't you hear? The cool kids all diss the 360 for E74 codes now! ;) |
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influenceuk
20/03/09 @ 12:32
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@ El-Dev
"declining, it's been described to me as hemorrhaging at retail right now, and it just keeps getting worse". I know, I was in the Sony Centre yesterday and the assistant told me their 360 sales were non-existant basically. I would assume that 360 Sales in a SONY store would be non-existent seeing as i would doubt an Sony Store would sell the 360! |
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