Sony has announced that Gran Turismo TV will be available from 1st August.
GT TV offers downloadable TV shows about cars via Gran Turismo 5 Prologue. There will be some free content as well as pay-per-view shows like Top Gear and D1 Grand Prix.
"This is the true beginning of Gran Turismo TV," said a gravelly voice over the Sony E3 conference trailer for the service.
Prices are yet to be established.
GT TV was another way for Sony to talk about the versatility of the PlayStation Network, alongside its PS3 video store that will go live sometime tonight and let you rent and buy films or telly shows - although Sony has yet to confirm the video store for Europe.