Gran Turismo TV will launch properly in Europe at the same time it does in the USA.
That's 1st August in case you missed Sony's E3 press conference.
"The prices for the GT TV offerings will be announced within the next two weeks," SCEE president David Reeves said at an event in Santa Monica today.
Which is sort of obvious, he added, given that 1st August is two weeks away.
GT TV is part of Gran Turismo 5 Prologue, but its soft launch with the game is finally being reinforced by programming from racing competitions around the world, the BBC's Top Gear and internal programming.
This will even include GT creator Kazunori Yamauchi - who attended Reeves' briefing at the Viceroy hotel on Santa Monica's Ocean Drive - touring the Ferrari factory.