EA has signed Gemma Atkinson of Hollyoaks fame-shame to act in Red Alert 3.
She will be filling the uniform of familiar character Lt Eva McKenna, an Allied communications officer with a "sexy twinkle in her eye and a British stiff upper lip", according to the statement.
"I'm a gamer and the chance to act in one of the best loved videogames was an opportunity I was really keen to explore - especially as Eva is such a strong female character," said Gemma.
"The worlds of gaming and film are getting ever closer and as an actress I wanted to explore this exciting new area of drama, broaden my acting skills and continue the active, outgoing side of my personality that I showed in I'm A Celebrity... Get Me Out Of Here!"
She's showed plenty more than that, and has a full photo shoot of her as McKenna plastered in the pages of Zoo magazine this week.
Red Alert 3 will be out on PC and Xbox 360 this autumn, with the recently halted PS3 version to follow.
Head over to our Red Alert 3 gamepage for all the shots and footage so far.