Gearbox trademarks War Hero

By Oli Welsh Published 25 June, 2009

Four titles in the bag, suggests franchise.

Gearbox Software has trademarked a quartet of titles based around the words War Hero, suggesting that the independent shooter developer has an umbrella franchise in its sights.

The titles (with links to the USPTO filings) are: War Hero, World War II Hero, Modern War Hero and - bringing Gearbox's existing WWII series into line - the awkward-sounding Brothers In Arms War Hero. Superannuation spotted the registrations.

The long shadow of Activision's world-conquering Call of Duty and Guitar Hero brands seems to be cast over these filings, but who knows what Gearbox has planned?

The Texas developer is currently working on original RPG/shooter hybrid Borderlands for 2K Games, and Aliens: Colonial Marines for SEGA, as well as one other unannounced project.

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About Oli Welsh

Oli is Eurogamer's acting deputy editor and reviews editor and likes to take things one word at a time. He is among the best dressed people in South London.

Read more articles from Oli by visiting the Oli Welsh archive page.

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Comments (6) Latest comment 3 years ago

Comments threads automatically close after 30 days, but please feel free to continue chatting on the forum!

  • andywilkie35 #1 3 years ago

    Just as well they beat Activision to it then. Their take would have been pressing various coloured buttons on a plastic gun to correspond with shooting "ze germans"

  • wizlon #2 3 years ago

    damnit andy, I was going to crack that joke.

  • schnide #3 3 years ago

    War Hero.. such an obvious (and good) name for a franchise, I'm actually surprised it hasn't been done before.

  • steviepunk #4 3 years ago

    lol @ Andy

    Though I had been thinking of guitar hero themed game, with the soundtrack being the classic tracks from era of each war. War Hero: Vietnam would have tracks from Rolling Stones, The Doors, etc (I'm just having visions of an Apocalypse Now type scene in the background while playing The End...)

  • smoothpete #5 3 years ago

    "Modern War Hero" - wow, wonder what genius came up with that one!

  • Eraser #6 3 years ago

    Could it be that it's 4 titles for one game, and they haven't decided which one it's going to be yet, rather than it being four titles for four installments in a franchise?