Gearbox chief Randy Pitchford has worked himself into an excitable mess over a mysterious new project.
He whipped a post together on his website forums asking for outside help on the game, promising he could not possibly "oversell" its potential.
"I've started a new project. It's big," boasted Pitchford. "It's, like, look-at-our- line-up-and-imagine- something-even-bigger kind of big.
"I'm Directing it myself. I can't mention it publicly yet. When you find out what this is, you'll likely agree that I can't oversell this one."
Gearbox is currently working on meaty projects Brothers In Arms: Hell's Highway and Borderlands, as well as Samba De Amigo and an untitled Aliens FPS. No wonder Pitchford is looking for a helping hand.
He will also be swaggering around GDC in a couple of weeks to tap up his "kick-ass team" and chat to us about all those other games. Hopefully a little more information will spill out then.