Codemasters Online Gaming is trying to entice past Lord of the Rings Online subscribers back by offering them a free weekend in Middle-Earth.
From today to 12th May there will be no charge, and those returning will find their accounts magically activated by Gandalf and ready for action, although you will need to patch first, of course.
Rather a lot has changed since the game was released in April 2007, and it is still one of the best worlds out there to inhabit, as we point out in our recent and also high-scoring re-review of the game.
Incidentally, we have no idea if this is related to subscription figures as Codemasters Online Gaming never releases numbers.
Pop over to the official Lord of the Rings Online website to find out more.