Flagship's Bill Roper
On Hellgate, Diablo and Lewisham.
There are less than two months to go now until action-RPG Hellgate: London hits the shops. It's a PC-exclusive and is being developed by Flagship Studios, formed by a team of ex-Blizzard employees who worked on Diablo.
Comparisons with that game might seem inevitable but, as CEO Bill Roper explains in this interview, it's not something Flagship shies away from. Read on to find out why he believes Hellgate will have strong appeal for Diablo fans whilst still moving the genre forward.
Eurogamer: If you could sum up Hellgate: London in one sentence, what would it be?
Bill Roper: What's a horrible marketing tagline to give you... It's a new perspective on action RPGs. It sounds cheesy, but I guess that's really it.
There are 19 of us who work at Flagship, who all worked at Blizzard on the Diablo titles. That includes Dave Brevik and Erich Schaefer who created Diablo. We love making action-RPGs.
In Hellgate there are all the elements like randomisation which made Diablo such a strong title, but we wanted to do it in a 3D setting in order to play with things like first-person. We've done a lot of fun gameplay things we were never able to do with Diablo.
Eurogamer: What are the key innovations Hellgate brings to the genre?

Bill Roper: One is just the amount of immersion. We can go all the way into first-person with our characters and do things with scope and scale we've never been able to do before. You really become a part of the world.
Another thing is the sheer depth and breadth there is to it. Everything we did in the Diablo games we've just blown out of the water. In Diablo we had the socket system, in Hellgate we have this whole mod system for our weapons. You actually see the mods when you put them on your weapon, and so does everyone in the game, so it becomes part of your character's story.
The level of customisation is a really big thing. One of the things that's always a challenge when you're playing an RPG, and for some reason especially an MMO, is that your characters all tend to look the same after a while.
So if you're a level-45 warrior with the best warrior outfit, all the other level-45 warriors will look the same. Or worse yet, they've been building their outfit piecemeal, so they have a bronze breastplate and blue shoes and an orange helmet and they look like a clown threw up all over them.
In Hellgate, every piece of armour you pick up has a colour-scheme associated with it. You can use a menu to apply the colour of that item across all your armour, so you have a uniform look. We started running numbers on it and by level 10 and 11, it's almost impossible for any two characters to look exactly the same.
To me that's a really big deal, because you want to feel like your character is special and has an important place in the storyline. To create a hero that feels and plays unique is a big difference.
Eurogamer: As you say, Diablo was a hugely popular game. How concerned are you about Hellgate being compared? How will it stand up?

Bill Roper: We think it will stand up really well. We like the comparisons, I think they've all been favourable. It's certainly the market we're looking to; we wanted to create a game for all the Diablo fans who loved that pace, the randomisation, the collectability... That's who we're geared towards. Hopefully they'll play Hellgate and they'll love it.
Eurogamer: Is Hellgate a better game than Diablo?
Bill Roper: Phew, that's a big one - Diablo was a pretty good game [laughs]. I don't know. We'd like to think so. We used everything we learned from the Diablo series and more in Hellgate.
Ultimately, the gamers are the ones who will decide if it's better, but we're extremely proud of what we've done. Everyone who's played the game in testing has had a wonderful time and is excited by it, so, hopefully.
Eurogamer: Who is Hellgate aimed at? RPG fans, action fans, MMO fans...?
Bill Roper: People who loved the gameplay they got in Diablo, those are our fans first and foremost. People who are looking for a different kind of RPG experience. A lot of people play classic MMOs like World of Warcraft or EverQuest or Oblivion... We try to tap into things players of those games are going to enjoy, even though it's an action-RPG.
Also, hopefully some people who like different styles of game will find something intriguing to try out. We've had a lot of FPS players play Hellgate, taking on the role of the Marksman or the Engineer, and they're getting that FPS viewpoint.
We never try to pigeonhole the game; we just try to make sure it's fun. When we did Diablo, I remember everyone was saying, 'RPGs are dead, why are you doing another RPG?'. And I was like, 'Well, because we're doing something completely different.'
We feel Hellgate's done that again, it's a very different style of game. We hope people will at least be intrigued enough to give it a try.

Eurogamer: Does Lewisham feature in Hellgate: London?
Bill Roper: I'm not sure...
Eurogamer: It's in the south east.
Bill Roper: I don't know if we get there.
Eurogamer: Is that because Lewisham is already a Hellgate anyway?
Bill Roper: So to put it in a fictional universe would be redundant? [laughs] No. There are some landmark locations we wanted to pick -
Eurogamer: Catford?
Bill Roper: Places like Covent Garden, the Tower of London, the Millennium Bridge... Because it's such an international city that's so widely recognised, we wanted to pick a few areas where players will go, 'Oh, I know where that is.'
The challenge is that the game's completely randomly generated. We're not doing a street-by-street replay of London. We sent our background artists and a couple of our leads over to take literally tens of thousands of reference photos we used to build all of our textures from.
So even though you're in an area which is randomly generated, it should feel correct. For example, we do have the market in Covent Garden and the British Museum, so there are some areas we built specifically.
Eurogamer: Will you consider doing an expansion pack set in Lewisham?
Bill Roper: Sure, we may add that in continuing content. It would be great to go down there.
Visit the Hellgate: London gamepage for all the latest coverage.
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Comments (40) Latest comment 4 years ago
Comments threads automatically close after 30 days, but please feel free to continue chatting on the forum!
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/cue lots of comments of FPS whores who say it looks shit without understanding one bit what it's all about
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And then, there's the question of what class to play. Faction, whatever. All 3 look really different in terms of art and style of combat.
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They should include the Catford Cat, and the rather good sushi place round the back of the council offices.
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Wake me up when they made it free to play. Why should anyone quit anything for that?
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Bill Roper: Sure, we may add that in continuing content. It would be great to go down there"
so it's definitely a bunch of people who went - 'We want a game with some cool gothic architecture and an old looking setting. Where's cool?
London!
Anyone been there or know anything about the place??
Nope.
Never mind we'll pick some cliché's and go from there, research is overrated anyway.'
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You could have the Catford Cat come alive (via the power of the undead) and then be faced to fight him in the carpark of the McDonalds in the centre of the god awful One Way Sytem!
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Exactly. Easier to whine though than to inform oneself.
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Awright me mucka, you won't adam and eve the size of the rats in the basement. head up them apples & pears to see tha guv'nor who'll give you a monkey to sort it
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All comments welcome.
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None of the features reserved for paid online play is really upsetting the amount of bandwidth I cause. It is 100% rip-off. The online experience is intentionally crippled to sucker you into paying. 10€ is not the problem, I laugh at these costs, but it is the lack of respect for the customer that grinds my gears here. Do they think I am stupid? Sorry, there are enough hack and slays to go by. Especially for non hardcore gamers who do not buy everything on release date and grind it to death. Some of them actually have respect for their customers and do not serve them incomplete featuresets because they got greedy.
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New content doesnt have anything to do with bandwidth.
Really can't stand the "it all needs to be free" mentality. And if people have the choice to get something free, they complain they're not getting everything.. It's like a kindergarden, really.
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If you only want to play deathmatch, capture the flag ect, then its free, that hardly sounds a rip-off as far as im concerned.
If you want the mmorpg stuff then you pay a sub like any other mmorpg, whats the problem?
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Where does the EG obsession with Lewisham come from? I'm curious...
As for Hellgate, I alternate between not being very interested and then thinking I'll buy it if I'm bored when it comes out. Will probably wait for an EG review to help me decide.
Wendelius
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Still, while the in-game movies don't really convince me, these are still the Diablo-guys we're talking about. Once you get into it, you might never get out of it...
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The MMO part only means that I can see other people doing what I am doing and have some type of social organization to them. That is not the sort of value one would pay 10€ a month for really. Sure, they promise content such as areas and classes attached to the fee, but couldn't they just make an expansion?
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"Once you get into it, you might never get out of it..."
Why? real question.
Cheers.
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Really?
What little i know about this game sounds nothing like what you are describing, you do realise its first person, randomly generated?
The single player is just that, a single player campaign.
The multiplayer is just that, multiplayer online.
And it apparently does some other things differently as well.
MMORPG for a fee being one of them.
You choose to pay for it or not, your choice.
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Why? real question.
Because Diablo (and that type of game in general - I'd class WoW of not being a whole world away, too) can be incredibly addictive - soemthing you don't see in a few gameplay videos or screenshots.
FWIW, only time will tell if the subscription fee will be worth it, and if they deliver on their promises, and how crippled or not the free mp mode will be. I just think it's way too early, and the knee-jerk "RIP-OFF" to everything these days just annoys me. Mainly coming from a generation that is used to download everything from the net, I feel.
/grabs pipe and slippers
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Why? real question. "
Well, if it's Diablo then I am talking about the brilliant atmosphere (that soundtrack alone, women moaning included!, should get a seperate Adult-rating) and just those "f*ck!"-moments like meeting the Butcher or hearing Bill Roper's altered voice taunting you when you enter King Leoric's grave, simply chilling stuff, even now imo.
If it's Diablo II then I am talking about that craving I have every half year to see all those cinematics again and to replay the game with yet another character build. It's the most replayable game ever with all those skill trees and items. I know, other games offer different character options as well but for some reason Diablo II still calls me back more than anything else. It's not as dark as Diablo I but it's still in the "cool" gang...
I can't forget those games, even if some folks might call the hack'n slash gameplay shallow. I'll happily ruin another mouse on them. So yeah, expectations are pretty high for Hellgate: London I'd say.
That Elite-stuff is bothering me a bit like I said, but times change apparently. Hopefully the game compensates in other areas.
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Its single player though yeah?
Im not dissing, just something i have never played before.
Yeah your right about people expecting everything for nothing these days.
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Cheers pal. I can still buy them both yeah?
Unlike that system shock 2 ive been trying to by since the beginning of time.
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10/10 for Lewisham and Catford related cheekyness.
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Sorry to keep you up lad!
As i said further up the page im born & bread on console rpg's.
I played oblivion a while on 360, is it like that?
I mean like you are always upgrading?
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Here's a demo: http://www .blizzard.com/diablo2/demo.shtml
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It is not first person, I played it at the games convention and for non-gun wielding characters it was 3rd person just like Diablo and Titan's Quest. Same was true for the "gun-characters", you were able to play 1st person, but it had no fps controls.
The whole thing with the customization also seemed more of a way to avoid giving the player perfection. The player is supposed to chase after the perfect weapon he will never reach, these final nagging 2% always in front of his display. That distracts from the fact that the choice of weapon is pretty much the same. At any rate you will outdamage the opponents' healing capacities while outhealing their damage output. If you can't do the latter, then go back, grind a level, revisit. Basic stuff.
The levels did look good, but the hardware requirements will most likely be staggering. Much of the power seems to go into post effect spamming until it looks good. Disabling all these effects will result in sub-par graphics with high requirements as fiddling with the settings revealed. During my stay at the Microsoft and EA booth, I could see people watching other people play Crysis while leaving Hellgate displays abandoned.
For owners of high end systems this game m ight be an eye candy to buy, but in terms of gamplay Hellgate will feel really old really fast. All "modern features" will be restricted to additional payments so there is no redeeming factor for the core game. It will be a short hype on release and go down from there. There are just no game mechanics keeping you interested for more than a month. The whole sales pitch will center on "grind a more perfect weapon", "you haven't seen this", "you haven't played that class". But that is just flashy graphics to a very boring mechanic, once people realize that, they will be gone.
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Not quite sure I follow your general thesis - World of Warcraft works in exactly the same way, doesn't it? Always dangling the next best thing in front of your nose, with rather simple core mechanics.
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(1) WoW has the power of the franchise and the peer pressure, which Flagship is yet trying to build. Especially the simplistic gameplay hitting at the height of the Fantasy boom, (tons of Fantasy even in the mainstream) combined with low requirements, helped build that peer pressure you see amongst 14-20 year olds. Hellgate might be simple enough, but the world it plays in is not "trendy" with the mainstream and the requirements are high, so the game is unable to build peer pressure where it is required. The Wii does that at the moment.
(2) WoW does not send mixed signals, it is expensive, but people do not get divided. Once they are in the feel as equals. Mayn people will buy Hellgate without the knowledge that there is a fee, because the retailer will not advertise it. Bringing them into the pay2play part of the game is an additional sale for Flagship and a very tough one as most players will not feel they get more, but that something is kept from them at a cost.
(3) Wow is devouring. It seems to be build around the idea that it makes you abandon all other games. You can't play Wow AND one of its competitors. It is changing your social structure, shattering your online social life, even your real life if it hits you hard.
(4) Selling off an expansion subscription style will penalize early adopters. If I join later I will get more "for free". Going "free to play" on the online features and release some type of episodic content is more compelling, to me at least. PLUS it has the advantage that Flagship does not give out all this content for free to people joining the game after 6 months. The argument "fee for content" also means that the stream of content has to be constant.
(5) Hellgate has no working copy protection. An online account and no offline play is the best protection there is. Hellgate does not have that and therefore risks loosing "one-timers" to pirates.
(6) Hellgate gameplay does very good what it does, but it isn't necessarily the type of gameplay that motivates forever.
(7) That "casuality" is a problem, because the monthly fees are anything but casual. They require you to evaluate each month, in advance mind you, to estimate whether Hellgate is worth it this month.
For once take WoW out of the equation. What cash cow pay to play titles are really out there? That is what Flagship will be getting, not 8 Million subscribers.
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It does sound a bit like you are more worried for Flagship Studio's and the game's success though - my core point still stands, they're offering a single-player game, a free multiplayer mode, and a sub-based mode. Arguing that WoW doesn't divide the player base sounds like you'd prefer it if Hellgate did the same. That's my key problem I think with the people complaining about the subs - what do they actually want? And sorry, while we all have to wait how it will turn out, I find the approach that it's somehow unfair that players who pay a sub will have better equipment a little bit silly - if you're thy type of gamer who juts couldn't live with that, you either have to pay the sub or play something else.
In the end, the market will decide - is the free mp mode good enough to stand on its own, like Diablo 2 does? If not, will gamers feel the sub-based version will be worth their money? If yes, good. If not, there'll be a lesson to learn.
In the end, I see it like this: they try a new business model, good luck to them, let's wait and see how it turns out. But calling it a rip-off already is extremely premature.