Fitness Hero, Workout Hero trademarked

By Robert Purchese Published 2 July, 2009

By voice-activated exercise company.

Voice-activated exercise specialist VPT Technologies has been spotted trademarking the names Fitness Hero and Workout Hero.

Siliconera laid eyes on the patent, which mentions "a web-based videogame system to connect all users in a safe and secure global network".

Phrases like "align the various markets" and "synergistic" are thrown in almost for fun.

Activision has had immense success with Guitar Hero, which has lead to spin-offs of Hero-related rhythm titles. DJ Hero arrives on its wave of marketing-powered excitement this autumn.

Gearbox appears to want a piece of the Hero pie as well, having recently trademarked a quartet of familiar sounding names: War Hero, World War II Hero, Modern War Hero and Brothers In Arms War Hero.

Whether any of these will materialise is unknown.

Picture of Robert.

About Robert Purchese

Bertie is Eurogamer's Senior Staff Writer. When he's not hunting down news stories he's often found playing with his kids or gabbling about fantasy games and strange online worlds.

Read more articles from Robert by visiting the Robert Purchese archive page.

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Comments (10) Latest comment 3 years ago

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  • Collymilad #1 3 years ago

    Brilliant :|

  • Triggerhappytel #2 3 years ago

    I might buy a few 'Hero' names up in the blind hope Acti may one day want the name and will pay handsomely for the rights! Bwahahaha!

    /Buys 'Shooter Hero', 'Gruff Space Marine Hero', 'Call of Duty Hero' and 'Puzzle Hero'.

  • stevetuck #3 3 years ago

    Haha yeah i was tempted a few years ago to buy some final fantasy names up :p hmm maybe start with Final Fantasy 20...because you know it will happen :p

  • Redeye #4 3 years ago

    Don't care if any of 'em actually materialise or not, so long as it all sticks two fingers up to Activision and their plans to be even bigger arseholes than EA ever were. >;)

  • Slipstream #5 3 years ago

    Is this the part where I begin to resent my XBL Gamer Tag? Slipstream Hero >.< I was there before the lot of em btw.
    Edited by 1 at 02/07/09 @ 12:45

  • Kremlik Verified Co-Founder, Crash To Desktop #6 3 years ago

    Going off how much you have to spend for GH and now DJH looks just as pricey factor in the DLC you'll need to get (as more then likly it'll be 'buy per exercise') it'll probly end up cheaper and more effective to actally goto the gym.

    Sorry music wise it's 'ok' but this is taking it too far, EA:SA and Wiifit only really help to a certain degree how is 'Hero' going to justify you buying it? It's not, people will expect results from 'a game', sorry but it's a pipe dream to expect to get anything just by 'playing' theres soooo much more to it

  • robg #7 3 years ago

    Brain Hero!

  • Zomoniac #8 3 years ago

    How long till that Edge guy just trademarks 'Hero' and goes off on a suing spree?

  • andywilkie35 #9 3 years ago

    Workout Hero - uses a board similar to the Wii Fit balance board, but has five buttons that you step on in time to Mr Motivator's instructions. "Green! Blue! Green-Blue! Red! Orange!" etc.

  • MrChuckles #10 3 years ago

    Super Mario Hero!