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European Xbox 360 price cut is official News

Xbox 360 News by Robert Purchese

10 March, 2008

Microsoft will officially lower the prices of all its Xbox 360 units in Europe from 14th March.

The biggest saving will be made on the Premium unit, which drops by GBP 50 (EUR 80) down to GBP 199.99 (EUR 269.99).

Elsewhere the Arcade model will become the cheapest new-generation model at GBP 159.99 (EUR 199.99), while the Elite will fall to GBP 259.99 (EUR 369.99). That's GBP 40 off the current price in both instances.

"Xbox 360 is now mass market in Europe," said Chris Lewis, bigwig at Microsoft Entertainment Europe. "We have reached and surpassed several key milestones that form part of our long term strategic plan to achieve critical mass in Europe; and our portfolio now offers the kind of mainstream entertainment experiences that secure wider appeal for Xbox 360.

"History shows that GBP 159.99 is the price point where a console's audience begins to expand, and with these new ERPs in place we're ready to bring more consumers into the Xbox 360 world."

The announcement comes after the German Financial Times reported that the platform holder would reduce the cost of its console throughout our region.

Hooray.

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Comments: 1-50 of 132 in total | next 50 »

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Britesparc
10/03/08 @ 14:28
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Now Amazon can switch its prices round again.
bioreit
10/03/08 @ 14:28
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Excellent news. Will be getting my Elite on Saturday then. :-)
woodnotes
10/03/08 @ 14:30
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"Now Amazon can switch its prices round again."

...on FRIDAY
Dizzy
10/03/08 @ 14:36
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And so it begins...
Lutz [mod]
10/03/08 @ 14:37
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Woodnotes: I wouldn't be surprised if they did it sooner. If word gets out enough and sales of 360s drop sharpish, they'll cut early.
barat
10/03/08 @ 14:39
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Sony-loving continental Europe got a more substantial cut. €80 (£62) cut on all versions.
darc
10/03/08 @ 14:42
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XBox 360 hits the casual market. Devs begin work on Halo 4 mini-game collection.

Seriously, though, Sony is in trouble IMO. The PS3's game line up is very tempting this year, but relative to the competition, it is such an expensive purchase at the onset.
syphaa
10/03/08 @ 14:42
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Nice of em'!
Been toying with getting an Arcade, just for the HDMI. I currently have a core with all the bits, HD, Memory Card etc etc and run it through VGA. But would like the best of the machine, so have been thinking about seeling current core to get an Arcade...the price cut has made it even MORE tempting!
WooHoo!!!
10/03/08 @ 14:42
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UK still gets the better deal though.
agparrot
10/03/08 @ 14:43
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At least it will end speculation about whether the 360 has the ability to saturate further throughout the market with a lower price point.... now we get to find out.

/awaits Live crashing and burning under 'unexpectedly successful' weight of new owners.
Goffee
10/03/08 @ 14:44
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Awaits version with new mainboard/ cooler CPU
Les
10/03/08 @ 14:45
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didn't see that one coming...
monkie_king
10/03/08 @ 14:53
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"Awaits version with new mainboard/ cooler CPU"

Sure you are.
stampax
10/03/08 @ 15:02
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doh, just bought a ps3 - which i like very much - but may well have gone for an xbox had these lower prices come in a couple of weeks ago.
foamy
10/03/08 @ 15:02
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Arcade is almost as cheap as a PS2. Nice one, LOL.
page5
10/03/08 @ 15:03
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God dammit I just bought one for €330 a month ago...
keyboardmonkey
10/03/08 @ 15:08
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I would be very happy if i could pick up the Elite around here (Finland) for 369.99€ have a feeling it's going to be more like 390€

Current price ranges for the Elite 437€ - 533€ :O
Les
10/03/08 @ 15:08
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"God dammit I just bought one for €330 a month ago..."

Ah well, you played it for a month already, at the time you though the machine was worth the money and in the end it's only half a game... ;)
jonsaan
10/03/08 @ 15:09
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So 260 with the wireless adaptor?

Is that still 60 quid?
Anthony_UK
10/03/08 @ 15:11
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Not really arsed as i've had mine since launch......

But as someone else mentioned, all's well so long as we don't get the same live issues we had at christmas with the so called 'large influx' of new 360 owners!

If live goes down again for another month because of this, i'm gonna climb to the top the the beetham tower here in Manchester and perform the worlds largest drop kick across the pond right onto Bill Gates noggin!
monkie_king
10/03/08 @ 15:12
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You can use any old LAN/Wireless bridge though. Or go old-skool with an attractive bit of cat5 chosen to match your decor, and benefit from lower ping times to boot.
sd99
10/03/08 @ 15:15
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@jonsaan "So 260 with the wireless adaptor? Is that still 60 quid?"

RRP is £59, but it's been £29-39 online over the past few months.
Then again, I use a bit of CAT5 and dont have to worry about signal degradation...
miiiguel
10/03/08 @ 15:19
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One of my work collegues went to my place tyhis weekend, and when he left bought a 360 right away. He's very excited (due to the 20 games he took from my place...), so I'm not going to show him this.
Xerx3s
10/03/08 @ 15:27
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"long term strategic plan to achieve critical mass"

Can someone translate that to non bullshit english?
Johnson
10/03/08 @ 15:32
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Sure:

"Oh my god, someone buy these frickin' consoles - our sales numbers are falling year on year!"
FullSPecWarrior
10/03/08 @ 15:32
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Good price for the regular system. Can't believe they're still selling a version without the hard drive though.
Toothball
10/03/08 @ 15:32
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I spent the morning laughing at a workmate who bought himself an Xbox last week.
Edited 1 times, most recently on 10/03/08 @ 15:38
Wendelius
10/03/08 @ 15:33
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@ Miiiguel "One of my work collegues went to my place tyhis weekend, and when he left bought a 360 right away. He's very excited (due to the 20 games he took from my place...), so I'm not going to show him this."

Did he buy it from Amazon? Because they have a price guarantee for 30 days (I think) and would refund him the price difference.

Wendelius
Les
10/03/08 @ 15:36
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""We have reached and surpassed several key milestones that form part of our long term strategic plan to achieve critical mass in Europe"

After we revised them downwards several times till we were sure we'd be able to beat them (our bonuses depend on it afterall)...
Xerx3s
10/03/08 @ 15:39
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"You can use any old LAN/Wireless bridge though. Or go old-skool with an attractive bit of cat5 chosen to match your decor, and benefit from lower ping times to boot."

As if there is an alternative to cat5e...
theindustrialone
10/03/08 @ 15:52
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" "long term strategic plan to achieve critical mass"

Can someone translate that to non bullshit english? "

If I remember my physics correctly, it means that when there are enough 360s out there, they are all going to explode.

This would explain any RRODs as premature reactions.
Stu
10/03/08 @ 15:52
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"I spent the morning laughing at a workmate who bought himself an Xbox last week."

If you weren't so mean, you could suggest writing to MS and moaning a little bit. When they first launched Xbox and cut the price after a month or two, everyone who wrote and complained got a free gift. Worth a try, if you're into that sort of thing.
Xerx3s
10/03/08 @ 15:56
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Didn't sega give people their money back + a free game when they slashes the price in half right after the launch?
jamie_fear
10/03/08 @ 16:04
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"lol, i bought my elitle a couple of months back for £299 (console only)... after my launch premium broke :( "

+ 1
penhalion
10/03/08 @ 16:19
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@Umberty

It's been established that fanboys of both consoles always point out the borked console in the shop. The demo pods have poor airflow and design and often my local HMV have their PS3 off because it has overheated when someone was sitting on the couch playing it. It's acknowledged that the 360 pods have zero airflow and so cause overheating pretty easily. Game in oxford street solved this by putting the pods near the front door and simply switching them off when it's hot.
Razorus
10/03/08 @ 16:19
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I'll have my two free games and a controller now thanks.
Gaol
10/03/08 @ 16:28
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I don't really need one (have a PC and PS3) but I would be seriously tempted at £199 with 2 games chucked in - but the RROD situation puts me off. Really thats the kicker.
seasidebaz
10/03/08 @ 16:33
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"History shows that GBP 159.99 is the price point where a console's audience begins to expand, and with these new ERPs in place we're ready to bring more consumers into the Xbox 360 world."

that would be great if it were true.

the console doesn't cost £159.99 unless you don't want to save any games. or download anything. or play with a wireless controller. or use an hdmi cable. or link to a wireless network.

if you want to do any of those things, the money adds up very quickly. although it does make the elite model look a lot better...
woodnotes
10/03/08 @ 16:36
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@seasidebaz

"the console doesn't cost £159.99 unless you don't want to save any games. or download anything. or play with a wireless controller. or use an hdmi cable. or link to a wireless network. "

You're an idiot. The Arcade includes a 64mb memory card and a Wireless controller. So you CAN save games, download many XBLA games and play with a wireless controller for £159.99.

It also has an HDMI output, so you CAN use an HDMI cable.
Edited 2 times, most recently on 10/03/08 @ 16:39
monkie_king
10/03/08 @ 16:38
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Gaol: it's a pretty safe bet though. You have an x% chance of having your enjoyment of loads of tremendous games interrupted for 3 weeks by a RROD. And you have a y% chance of enjoying loads games and not being interrupted by a RROD.

The games are a cert either way.
Skeletor
10/03/08 @ 16:42
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The memory card with the 360 arcade is actually 256 MB which means that not only can you save but you can also store at least one xbla game! And yes, seasidebaz is an idiot.
corzair
10/03/08 @ 16:44
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stuth!

critical mass means new games will be asured for quite a time
yes rrod is a problem but not a huge one not a deal breaker not with 3year rtb

i got my 360 on a notebook cooler - its happy i'm happy use it a lot as games machine and mce extender

£160 for a mce extender is darn good
i wish ps3 fan bois would get some new material though
ps3 yes good machine but only a comparble machine at best and good if you want blurray right this second

for online hd gaming the entry price is just fantastic now tho cant see what the complaint there is to that
Peew971
10/03/08 @ 16:49
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+1 @ the "seasidebaz you're an idiot" comment.
The Arcade with Memory Card, XBLA Games, Wireless Controller and HDMI has been there for a few months now. Some people always dig to find something wrong everytime we have great news.
seasidebaz
10/03/08 @ 16:56
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@all:

meh, the arcade version is half a console for half a gamer.

256meg isn't really a great deal of space anymore, but i apologize, i forgot there was a memory card in the box :D suppose they needed somewhere to store those free games... lol
bioreit
10/03/08 @ 16:57
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+1 for the seasidebaz idiotic comment vote from here too.

Uninformed and obviously just wanting to spread some FUD - no doubt he trots out similar party lines to everyone he knows who might be considering a 360...
DAN:SOLO
10/03/08 @ 16:59
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Didn't sega give people their money back + a free game when they slashes the price in half right after the launch?


yes they did! and microsoft gave away games and a controller!
i bought a PS2 a week before it dropped 100 pounds so I rang sony and what did I get?
fuck all!

Cunts.
seasidebaz
10/03/08 @ 17:03
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actually, i think the 360's a good console, i had one that never once went wrong (unless you count the noise from the pgr3 disk) needed to sell it to make somequick cash but might get one again now the price has come down. had some good times on that little (big) box :)
effinwooly
10/03/08 @ 17:14
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why are people bitchin about a price cut ?? seriously people........ this is a good thing yeah ?
Zomoniac
10/03/08 @ 17:15
#49
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The RRP of an Elite is and always has been £279, not £299, so it's not a £40 price cut. It's just almost impossible to find a retailer on the high street that doesn't force a bundle bumping the price up at least £20.
subtlesnake
10/03/08 @ 17:23
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"suppose they needed somewhere to store those free games... lol "

The free games are actually stored on an included CD.

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