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Eurogamer Expo 2010 announced! Article

Article by Tom Bramwell

3 March, 2010

Following last year's amazing event, everyone at Eurogamer.net is proud and excited to announce that the Eurogamer Expo will return in 2010.

Yes! We can finally reveal that the Eurogamer Expo will take place from 1st to 3rd October at Earls Court in London!

Now in its third year, the show promises to bring together all the top games due out this Christmas - plus a few from 2011 as well.

We will also be increasing the capacity to a massive 20,000 people - but of course we will maintain our core values, the most core of which is that if you come, you must get to play the games you came to play.

You can also expect more of our amazing developer sessions. Last year's highlights included David Cage presenting Heavy Rain and Chet Faliszek from Valve showing Left 4 Dead 2. Both men also took your questions, as did others from Splash Damage, Just Add Water, NVIDIA and elsewhere.

Some jerks from Eurogamer even did a session - and I'm delighted to say we will be making that mistake again! If you have a bone to pick or just want to shake us by the hand, the Eurogamer Expo is also the best place to meet the editorial team.

'Eurogamer Expo 2010 announced!' Screenshot 2

Don't you know who I am?

Many details are still to be announced between now and October, but Eurogamer.net will be the best place to find out about the line-up, ticket availability and special events taking place during the show.

Those who came last year may notice that we've also chosen to focus on one event for 2010 rather than return to Leeds. We had a great time oop north, but this year we have decided to focus on one event and try to make it bigger, better, and more utterly badass than everything we've done before put together.

For those who can't make it because of this, we promise we are looking at ways of bringing the Expo to a larger national and perhaps even international audience in future. As for those of you who can make it, we're really going all out for this one. You will not be disappointed.

If you've never been to a Eurogamer Expo before, check out the Eurogamer TV Show about last year's effort and remember, this year we will have more games, more events, more prizes, and capacity for way more people. Believe.

View this video in HD
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Comments: 1-50 of 125 Next →

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Super_Zee
03/03/10 @ 08:05
#1
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International? Vancouver, please!
asphaltcowboy
03/03/10 @ 08:06
#2
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Woo! So exciting! :D
mattyboosh
03/03/10 @ 08:13
#3
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Bringing an event such as this to Leeds last year was a great idea and you were highly commended for it. So why change it? Why become the sheep and not the shepherd by following every other Expo event and sticking to London?

But no, you chose to become the sheep.

You lose.
lunnytoon
03/03/10 @ 08:19
#4
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So are Londoners afraid of a little bit of travelling?

Get back up north and you make it a more central event for all people across the whole of the UK
xexuxjy
03/03/10 @ 08:21
#5
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Bah, Earls court - out in the middle of nowhere :( much preferred last years venue :)
Ged42
03/03/10 @ 08:21
#6
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\o/
OMGAero
03/03/10 @ 08:21
#7
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Well this is bad news. I really liked the Leeds event and it looks like I won't be going this year.
rauper staff
03/03/10 @ 08:25
#8
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mattyboosh (& others): Simply, we couldn't get the buy-in to a Northern event that we would need to put on a great show. Last year it was great to do Leeds and we are still looking at what we might be able to do outside of London. But we don't want to do two Expos if one is the poor cousin of the other.
thebuzzard
03/03/10 @ 08:25
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Big southern jessies.
Earlyflash
03/03/10 @ 08:27
#10
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As long as the ratio of demo pods:attendees doesn't change significantly I'm in. The worry with having many many more people is that you can't get near a game ever (see E3/GDC, etc).

I'd hate for this to become a poor man's E3.

Glad you are trying to take it up a notch though, sound be interesting.
Katsumoto
03/03/10 @ 08:28
#11
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Bah. London ruins everything. I'd have thought an event in the middle of the country would be best if only one was possible. Oh well.
rauper staff
03/03/10 @ 08:29
#12
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Earlyflash: The ratio of consoles to people will be the same or possibly even better than previously. Plus there will be more 'other' stuff to do too...
Poorandugly
03/03/10 @ 08:29
#13
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London is easier to get to for non-UK residents.
Cragz
03/03/10 @ 08:32
#14
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Birmingham NEC, perhaps? Not that you're contractually obliged to make this accessible to everyone or anything, but the most northerly parts of the UK are so far from London it'd be like Londoners travelling to Paris (which is considerably more desirable!).

Another disappointed northerner.
mcbi4kh2
03/03/10 @ 08:32
#15
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London is easier to get to for non-UK residents.
Yeah it's the only city in the UK with an airport.
Luckyjim
03/03/10 @ 08:34
#16
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Sweet. I really enjoyed the 2009 Expo, except that I picked up swine flu :(
Earlyflash
03/03/10 @ 08:36
#17
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Rauper, great to hear. The ratio last year, and the year before, was really good.

Also, are the northerners so upset they have to mod down reasonable comments like mine? Blimey, how sad.
berelain
03/03/10 @ 08:38
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Dissapointing that there's no Leeds one this year. London is a bitch to get to for some of us oop norf.

Whilst I can applaud the idea of doing just one event, why not hold it somewhere thats more of a middle ground? Birmingham springs to mind, Notitngham, hells, anywhere that isn't the arse end of the country :p
designerheadache
03/03/10 @ 08:41
#19
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No Leeds, No Sale.

THE WORLD DOES NOT REVOLVE AROUND SODDING LONDON.

The train ticket alone makes this totally crazy cost.
Brainboy
03/03/10 @ 08:46
#20
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Woot! I look forward to meeting all you lovely people again. :)

I'm also excited to hear that it's been extended to 3 days over the whole weekend, that makes it much easier for the working people to attend for more than a few hours.
Britesparc
03/03/10 @ 08:48
#21
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Whilst like other northerners I'm disappointed by the lack of a Leeds venue, I see where they're coming from with the whole 'one venue, bigger and better' strategy. Earl's Court sounds very 'big deal' although I do kinda wish they'd gone the NEC route; however, I guess London is easier for Euros getting the train.

I shall endeavour to make it down - hopefully on an official work visit again so I don't have to pay :-)
Edited 1 times, most recently on 03/03/10 @ 10:02
giant_frying_pan
03/03/10 @ 08:52
#22
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Why announce it seven months in advance?
Hix15
03/03/10 @ 08:54
#23
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Simply put, blown our budget on Earls Court for the sake of mainstream coverage.
However I'm sure it will be a great event, just a shame me and a lot of other users will not be able to attend
due to the location.
Earlyflash
03/03/10 @ 08:54
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@giant_frying_pan; maybe to give the moaning brigade a chance to get all the moaning out of the way early. It also takes a long time to setup these events, so they've probably just booked EC and are very excited about it, so wanted to share the love!
Vroom!
03/03/10 @ 08:54
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/books hotel
M_of_the_sys
03/03/10 @ 08:56
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Whilst I can applaud the idea of doing just one event, why not hold it somewhere thats more of a middle ground? Birmingham springs to mind, Notitngham, hells, anywhere that isn't the arse end of the country :p

That means Birmingham's out of the question then.

However I'm sure it will be a great event, just a shame me and a lot of other users will not be able to attend due to the location.

Surely this would be the same no matter which venue they picked? I know how you feel. Lucky for me I live in London and I'd be just as disappointed if it was only up north.

I hope I don't get kicked off a game just as I get to the bit I wanted to play again. It was quite difficult to get on the popular games last year but that will always be the case I think. I don't think there will ever be enough sets for everyone.
Edited 1 times, most recently on 03/03/10 @ 09:00
JohnnyWashnGo
03/03/10 @ 08:59
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Whilst I am a little disappointed to hear that there won't be a northern version of the show this year, it does kind of make sense to focus the effort on the one show and make it a cracker.

London, while being a little difficult to get to for people from some parts of the country, at least has the infrastructure in place for this type of thing.
Katsumoto
03/03/10 @ 09:02
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Wahey, he made a Birmingham joke! Very well done!

...

;)
Edited 1 times, most recently on 03/03/10 @ 09:05
Blerk
03/03/10 @ 09:08
#29
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Zoinks! My return train fare would be £127. That's me out then, I'm afraid. A shame too, 'cos I enjoyed last year's event. :-(
kosigan
03/03/10 @ 09:09
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Wherever it is, you're going to disappoint people for whom the distance equates to too much time and/or money to make the journey. Living in Hampshire as I do, Leeds is too far - I didn't go to last year's Expo - but London I can get to.
Earlyflash
03/03/10 @ 09:11
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@blerk, wow that's a huge amount of cash. Is that travelling at peak time? did you check for cheaper advance fairs on the website? Often if you book a long time in advance the tickets are significantly cheaper.

EDIT: Cheapest fair I can find Leeds->London is about £80, so you probably are spot on. Ouch
Edited 1 times, most recently on 03/03/10 @ 09:17
BillMurray
03/03/10 @ 09:15
#32
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What? No Leeds date? Count me out.
Blerk
03/03/10 @ 09:18
#33
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I managed to get the fare down to £78 with a bit of creative travelling. Still hilariously expensive, there's no wonder people drive everywhere. :-D
X201
03/03/10 @ 09:19
#34
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@Katsumoto

Having an exhibition in the Midlands is a stupid idea.

The twenty halls at one of the largest exhibition centres in Europe just aren't big enough to cope with the EG Expo
The mainline railway station that drops you at the door to the centre is far too inconvenient.
The airport next door doesn't have enough flights from the the rest of the world.
There are no motorways connecting the Midlands and London, this would be a problem for people from London.
EG readers love getting up at six in the morning in order to travel. The central location of the Midlands would deny them this joy.

Stupid idea, far better to have to make people travel to London and enjoy its marvellous transport infrastructure that the locals there are always praising.


Earlyflash
03/03/10 @ 09:20
#35
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What did amaze me was that the travel time from Leeds-> London is only 2h 16m. That's bloody quick, and definitely faster than by car.
Ignatius_Cheese
03/03/10 @ 09:20
#36
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Bloody well! Earls Court! Certainly a step up. See you on 1st - 3rd October! \o/
Bertie staff
03/03/10 @ 09:21
#37
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I'm not going to wear any underpants this time around.
TafKas
03/03/10 @ 09:25
#38
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Count me out, as a proud northerner I enjoyed the Leeds event last year, I sure aint travelling to London, very disappointed to say the least....
DFawkes
03/03/10 @ 09:39
#39
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I wasn't going, but Bertie isn't going to wear any underpants this time around. I'm intrgiued now...

I won't walk 500 miles,
And I won't walk 500 more,
Just to be the man who walked 1000 miles to get to the Expo!

Though that'd get me there and back, and I do believe they have lots of new fangled travel methods nowadays. Still not going unless all EG staff guarantee no underpants.
dr_shambles
03/03/10 @ 09:43
#40
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Sad to see the North / South divide still much in evidence.

The amount of positive media coverage the Leeds event gained last year makes the decision to drop it seem shortsighted.
Crazyreyn
03/03/10 @ 09:45
#41
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X201 is on the money.

Birmingham would be great for holding an expo. Something to consider for next year hopefully. :)
flakmagnet_
03/03/10 @ 09:46
#42
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The main problem with the whole London thing for me is that everything minus the tube around London is expensive, getting there, the hotels, any transport other than the tube, the food, the drinks etc. Getting to and staying in any other city (even Birmingham) would have been a hell of a lot cheaper.

Plus, yes, as a Northerner who sees all our tax money go flooding into the capital whilst major cities like York and Leeds seem in the dark ages by comparison, yes, London-centric events irritate me. I won't be paying the extra to attend, though I wish EE2010 well, and hope that the planners reverse this daft decision next year. I'd rather go to the "poor cousin" of a show on my doorstep than pay ~£300 to attend one that isn't. If I wanted to shell out to go to an expo, I'd go all out and attend PAX or E3.
X201
03/03/10 @ 09:49
#43
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@dr_shambles

The North South divide also produces another casualty, The Midlands, which gets missed out totally.
You can see the decision processes of loads of companies, they throw a sop to Cerberus in the North, forget about the Midlands and do the rest of their business down south.
Brenders
03/03/10 @ 09:51
#44
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To people moaning about train ticket prices: National express offer some really cheap deals on coach journeys. Although you can only book 6 months in advance, I just checked out getting a return from Leeds (leaving at 5AM on 01/09/2010 and returning at 11.30AM on 02/09/2010, roughly 5 hour journeys ) and it came to £24.60. Tweaking these days/times may make the price go up/down, but you get the picture. I'd say spend the savings from a train ticket on one of these, a hotel room and drinks in the EG expo after party. :)
mattyboosh
03/03/10 @ 09:52
#45
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@rauper Thanks for your reply - why not then, try and please everyone by having it more central, such as Birmingham? Easily accessible to everyone, whereas Earl's Court isn't that great a place to get to, even if you live in London or the surrounding areas.

For me to get down for the 2010 would involve staying overnight in London and I suspect this would be the same for many people. As you know, London is very expensive place to get a hotel, in fact, i'd probably get to E3 cheaper!

I understand your reasoning behind sticking to just one venue and I wish you every success - but I just hope you guys crawl north of the Watford Gap in 2011.
flakmagnet_
03/03/10 @ 09:53
#46
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Oh, and one more thing regarding this whole "poor cousin" status. Leeds did not seem like the "poor cousin" of London last time. There were a few more technical hitches and a few extra freebies that the London-expo-ers got, but it was hardly enough to sour the taste, just a small shame. Everyone I spoke to on the forums and in person really enjoyed the Leeds event last year. Just because a Leeds event may take place in a smaller venue, it by no means degrades it.
ryn.x
03/03/10 @ 09:57
#47
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Sounds good, quite like Earls Court as well, lovely little Pizza shop next door last time I went there.

Train tickets shouldn't be more than £20 in all honesty, you've got plenty of time to book them at least, as a rule of thumb closer to three months from date of travel you book tickets, cheaper they are, go for two singles as well :)
Embra
03/03/10 @ 09:58
#48
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Not a huge fan of the EC venue, having attended and been involved in running events there in the past (the venue staff and particularly the security guys they hire have always been less than friendly - like aggressive janitors and evil jobsworths respectively). It's big enough for sure, but getting out to it isn't a lot of fun - that last train is a bitch. Ah well, I have every faith in the EG staff that they'll kick the venue into shape, knock heads together and suchlike.

Also sad to hear the Leeds/Northern event won't be happening, though I can sort of understand the convoluted logic. It'd be nice to see it restored next year, with perhaps the addition of a Dundee-based event to draw in the large number of Scottish developers. Mind you, there is the Edinburgh Interactive Festival to look forward to - perhaps EG should get involved with that. The public area, while better each year, isn't particularly well advertised and could do with the EG magic touch.
Slipstream
03/03/10 @ 10:07
#49
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Take the Expo whever you like, I vowed to make it this year. It will be done!
butler`
03/03/10 @ 10:07
#50
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The reality of it is (and I don't particularly care because I'm in the middle) that a proportion of developers flat out won't go to Leeds.

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