Eurogamer Expo 2010 announced!
New venue! New games! New events! You!
Following last year's amazing event, everyone at Eurogamer.net is proud and excited to announce that the Eurogamer Expo will return in 2010.
Yes! We can finally reveal that the Eurogamer Expo will take place from 1st to 3rd October at Earls Court in London!
Now in its third year, the show promises to bring together all the top games due out this Christmas - plus a few from 2011 as well.
We will also be increasing the capacity to a massive 20,000 people - but of course we will maintain our core values, the most core of which is that if you come, you must get to play the games you came to play.
You can also expect more of our amazing developer sessions. Last year's highlights included David Cage presenting Heavy Rain and Chet Faliszek from Valve showing Left 4 Dead 2
. Both men also took your questions, as did others from Splash Damage, Just Add Water, NVIDIA and elsewhere.
Some jerks from Eurogamer even did a session
- and I'm delighted to say we will be making that mistake again! If you have a bone to pick or just want to shake us by the hand, the Eurogamer Expo is also the best place to meet the editorial team.

Don't you know who I am?
Many details are still to be announced between now and October, but Eurogamer.net will be the best place to find out about the line-up, ticket availability and special events taking place during the show.
Those who came last year may notice that we've also chosen to focus on one event for 2010 rather than return to Leeds. We had a great time oop north, but this year we have decided to focus on one event and try to make it bigger, better, and more utterly badass than everything we've done before put together.
For those who can't make it because of this, we promise we are looking at ways of bringing the Expo to a larger national and perhaps even international audience in future. As for those of you who can make it, we're really going all out for this one. You will not be disappointed.
If you've never been to a Eurogamer Expo before, check out the Eurogamer TV Show about last year's effort and remember, this year we will have more games, more events, more prizes, and capacity for way more people. Believe.
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Comments (120) Latest comment 2 years ago
Comments threads automatically close after 30 days, but please feel free to continue chatting on the forum!
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But no, you chose to become the sheep.
You lose.
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Get back up north and you make it a more central event for all people across the whole of the UK
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I'd hate for this to become a poor man's E3.
Glad you are trying to take it up a notch though, sound be interesting.
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Another disappointed northerner.
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Yeah it's the only city in the UK with an airport.
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Also, are the northerners so upset they have to mod down reasonable comments like mine? Blimey, how sad.
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Whilst I can applaud the idea of doing just one event, why not hold it somewhere thats more of a middle ground? Birmingham springs to mind, Notitngham, hells, anywhere that isn't the arse end of the country
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I'm also excited to hear that it's been extended to 3 days over the whole weekend, that makes it much easier for the working people to attend for more than a few hours.
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I shall endeavour to make it down - hopefully on an official work visit again so I don't have to pay
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However I'm sure it will be a great event, just a shame me and a lot of other users will not be able to attend
due to the location.
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That means Birmingham's out of the question then.
However I'm sure it will be a great event, just a shame me and a lot of other users will not be able to attend due to the location.
Surely this would be the same no matter which venue they picked? I know how you feel. Lucky for me I live in London and I'd be just as disappointed if it was only up north.
I hope I don't get kicked off a game just as I get to the bit I wanted to play again. It was quite difficult to get on the popular games last year but that will always be the case I think. I don't think there will ever be enough sets for everyone.
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London, while being a little difficult to get to for people from some parts of the country, at least has the infrastructure in place for this type of thing.
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...
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EDIT: Cheapest fair I can find Leeds->London is about £80, so you probably are spot on. Ouch
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Having an exhibition in the Midlands is a stupid idea.
The twenty halls at one of the largest exhibition centres in Europe just aren't big enough to cope with the EG Expo
The mainline railway station that drops you at the door to the centre is far too inconvenient.
The airport next door doesn't have enough flights from the the rest of the world.
There are no motorways connecting the Midlands and London, this would be a problem for people from London.
EG readers love getting up at six in the morning in order to travel. The central location of the Midlands would deny them this joy.
Stupid idea, far better to have to make people travel to London and enjoy its marvellous transport infrastructure that the locals there are always praising.
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I won't walk 500 miles,
And I won't walk 500 more,
Just to be the man who walked 1000 miles to get to the Expo!
Though that'd get me there and back, and I do believe they have lots of new fangled travel methods nowadays. Still not going unless all EG staff guarantee no underpants.
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The amount of positive media coverage the Leeds event gained last year makes the decision to drop it seem shortsighted.
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Birmingham would be great for holding an expo. Something to consider for next year hopefully.
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Plus, yes, as a Northerner who sees all our tax money go flooding into the capital whilst major cities like York and Leeds seem in the dark ages by comparison, yes, London-centric events irritate me. I won't be paying the extra to attend, though I wish EE2010 well, and hope that the planners reverse this daft decision next year. I'd rather go to the "poor cousin" of a show on my doorstep than pay ~£300 to attend one that isn't. If I wanted to shell out to go to an expo, I'd go all out and attend PAX or E3.
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The North South divide also produces another casualty, The Midlands, which gets missed out totally.
You can see the decision processes of loads of companies, they throw a sop to Cerberus in the North, forget about the Midlands and do the rest of their business down south.
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For me to get down for the 2010 would involve staying overnight in London and I suspect this would be the same for many people. As you know, London is very expensive place to get a hotel, in fact, i'd probably get to E3 cheaper!
I understand your reasoning behind sticking to just one venue and I wish you every success - but I just hope you guys crawl north of the Watford Gap in 2011.
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Train tickets shouldn't be more than £20 in all honesty, you've got plenty of time to book them at least, as a rule of thumb closer to three months from date of travel you book tickets, cheaper they are, go for two singles as well
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Also sad to hear the Leeds/Northern event won't be happening, though I can sort of understand the convoluted logic. It'd be nice to see it restored next year, with perhaps the addition of a Dundee-based event to draw in the large number of Scottish developers. Mind you, there is the Edinburgh Interactive Festival to look forward to - perhaps EG should get involved with that. The public area, while better each year, isn't particularly well advertised and could do with the EG magic touch.
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/looks at Earl's Court from work window
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Bertie isn't going to wear any pants. That will be your main smell worry.
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Mighty bold statement, I assume you have some sort of evidence to back this? I mean, it's not like developers fly around the world to present their titles in game shows and conventions already.
So by your logic even UK based developers will forgo travelling to the south of their own country? /rolleyes
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Not hate for London, just hate for that fact that far too often the "it won't be a success if it isn't in London" thinking kicks in.
I remember someone on Radio 4 describing it as "cultural myopia"
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And the north/south insecurity argument is dull.
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Or maybe you could just steal a car and drive down
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It's not just about the journey length though, factoring in the high costs of everything down there is also going to be a big concern for a lot of people, myself included.
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I prefer Olympia however there is awesome cheap pizza place by Earls Court on Old Brompton Road opposite West Brompton station. 6 quid for awesome pizza. I make sure I go there every time I'm in the area.
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By 'eck!
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As long as EG can get more media coverage by staging the event in London, that's all that matters *sarcasm*
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Also Lovely to meet finally put some faces to familiar forumites.
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But Earl's Court? Possibly the most boring building for an expo, been to a few there and nearly fallen asleep just walking around. Atleast the London one last year had character, and the downstairs area was really cool.
I guess there'll be more space for the Careers Fair this time though, last year was ridiculous.
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Go away jealous Northerners!
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In the Ask Eurogamer somebody ask if they're going to bring back the Top 100, I was going to ask that - not anymore...
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Northern England is a strain on us Southerners.
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It's the first i've heard of it and I run theLostnFound Xbox gaming website, with it being such a new event you think you'd want to retain 'returning gamers'.
London is a Cop-out, it may be easier for you, but the majority of your attendees can't afford a weekend trip to London (what about £200-300 in travel and hotels) ppfft! what a shame.
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The problem isn't the fact that it's being held in London instead of elsewhere. The problem is that it's being held in one place instead of both. If it was held elsewhere, there would be an equal number of people complaining.
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I think the northerners would appreciate a 2nd event nearer the midlands, even if it wasn't as good. Sounds like they're only doin London for the 'hype' and not for the gamers.
Lets face it, a lot of us are not loaded enough for a weekend in London, and there's nothing else goin on this year north of London.
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I'll see if I can get to London this year, but I probably wont unless I move down there!
Gutted you can't do a Northern show this year, but again - kudos for taking the initiative and bringing it to the north!
BTW:
Try Birmingham, or Manchester next time if you're worried about 'Buy-in'. They're both high profile cities with their own airports and great transport links.
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Move it up North (using the Southerners definition of north which is anywhere above the watford gap) where the people are better and it's cheaper for everyone to get to.
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Therefore it adds insult to injury having to spend 3-5 hours traveling and spending silly money to do so, then having to spend more silly money on food, drink, parking and accommodation.
It's just not worth the money unless you already work and live in the London area, in which case your salary's higher to compensate for the higher cost of living.
I guess I need to think about traveling to E3. As mentioned, it's better value than a 2-3 day London trip from Manchester.
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By going to a better venue and increasing the capacity, I think it will help EG so that next year they can do 2 venues and they'll be just as good as each other.
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I'd be interested to know what the feedback from the international exhibitors was about the logistical diffculties in holding it outside London. It can't be too hard for them, can it?
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As per Mkwone's post, I see more hate going the other way... and all because of a venue. It's sad but this thread really does show the whiney, immature mentality of Eurogamers.
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I personally think London is a terrible location for a single expo, but I don't think any less of those folk south of "the gap" because of it. Perhaps if people were to demonstrate their disappointment in a civil, rational manner it would help their cause for a 2011 rethink. I'm sure developers wouldn't mind the long, hard trek to Brum even if they absolutely wouldn't spend an hour on the plane to Leeds/Manchester.
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I can understand why this been done as more funds can be spent on the single event which will raise the sites profile and garner more commercial media attention, however by doing this there is a significant amount of people being alienated who are quite rightly a little pissed off.
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Genuinely gutted. The north let down yet again.
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Pip pip!
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Coming up here last year was fantastic for us. London is not easy, cheap or even possible for some of us. It's so sad that you gave us this Expo, then take it away just as quick. Everything is so London based, it's shocking. Surely the Expo last year proved there was thousands of us here who appreciated this? We never get events like this, and I thought maybe you got the ball rolling with that, but I guess not.
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You do realise that people 'oop north' (by the way that just sounded condesending) play games and enjoy playing them. We do not like being ignored by everone and everything.
I am really annoyed at this. It's not as if it was poorly attended either.
Tossers.
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Do people really not understand why they may do a big show in London rather than spreading it out?
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I have no issue travelling down to London for what will surely be a great event. Earl's Court is a great venue too.
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To those of you saying that you can get to E3 cheaper. Assuming that you live in leeds, the cheapest deals I can find are:
Flight: £500 (if you go on the weekend - if you fly in Monday morning it's £1,800). You also have to go via Amsterdam or Calgary.
Ticket: $400 (£250) (You may possibly get a free ticket if you are an exhibitor, etc).
Hotel: at least another £300.
So if you can't get to London for a weekend for less than £800-1000, something is really wrong with you.
Mind you, you get a week in LA for the E3 ticket, so it's not all bad.
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yes its sad that there is no event up north but surely its not that expensive to come down to the mighty LONDON where its ALL AT!!!!
Just get one of those cheapo coach tickets that cost under £10 - book in advance once you know the dates and hey presto, you'll have a good time at the event and then if you have enough time you can go up central london and have another good time, go shopping, booze and then pick up some whores while you're at it, just another day in good old LONDON TOWN
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you are tight cunts!!!
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An accomodation deal would be appreciated, guys - if you can negotiate something. No chance I'm bussing it to Landan for one day unless it's essential work and I'm being paid for the 'privilege'.
In fact - having a hotel full of Eurogamers would be f*cking fantastic as everyone can just leave their wristband on to identify oneanother!
Par-Tay!
Also - sell EG T-Shirts at teh venue - I'd have considered one if I saw them selling in Leeds last year.
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I'm not getting why anyone is complaining about it being in London.. I travelled down from Inverness (Scotland) last year.. it wasn't that expensive for me so I don't get how anyone living much closer than me is saying it's so expensive? Just book well in advance so it's cheaper..
Anyways.. WHEN WILL TICKETS BE GOING ON SALE?? I'm first in the queue! xx
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But the EG T-shirts would be cool!
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same as if going to the NEC...
It is like your saying if I went to London i would have to stay at the Ritz or park lane lol...
I mean have you even googled cheap Bed and breakfast near main underground lines in London? nope i doubt it as you can find rooms starting from 21.35
It is weird don’t you think that people up north complain about events in London, but people from London don’t complain about events up north lol.... Me old man would be ashamed of you lot, your making giving him and other fellow people from up north reputations as moaners and complainers now
There is no great north divide..... unless you cross over into Scotland.... no offence meant scots.
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I'm disopointed its not their again this year even though getting to london is alot easier because i come from all the way down near lands end. If it was somewhere like birmingham i would be happy been there many times but i don't like the idea of getting tube everywhere in london.
I also think that people who are complaining about how nothing good happenes up north try living where i live i have to travel a great distance to get to somewhere where a great event like the eurogamer expo happens seeing as i live in the deep south west in cornwall