Euro PS3 announcement at E3

Details expected on Thursday.

Sony has told GamesIndustry.biz that a major announcement - potentially regarding the price of the European PS3 - will be made on Thursday at its E3 conference.

Although unwilling to be drawn on specifics, a spokesperson did confirm that the announcement will be related to the price cut of the PS3 in North America, and the introduction of a new 80GB model.

Sony has slashed the price of the 60GB PlayStation 3 to USD 499 effective immediately, while introducing a new 80GB version, bundled with a copy of Evolution Studios' MotorStorm, for USD 599.

The PlayStation 3 was launched in Europe only five months ago, and currently retails for GBP 425 / EUR 599.

Head over to GamesIndustry.biz for more industry news.

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