Sony Online Entertainment has taken one look at the mountain of cash raked in by Blizzard's $25 World of Warcraft mount and decided it would like a slice of the action.
According to Shacknews, the MMO publisher has added three colours of premium Prowler mount to EverQuest II: Ethereal, Ulteran and Sinister (otherwise known as purple, blue and green). They cost 2500 Station Cash points each, which translates as $25, €25 or £20.
Unlike WOW's Celestial Steed, the mounts confer gameplay benefits via stat boosts.
They'll be available for "at least one month", says SOE.