Sales of the Xbox 360 Elite rose 43 per cent during the bank holiday weekend in the UK.
Microsoft cut the price of the upper-tier bundle to Ł199.99 (a saving of Ł50) last Friday, ahead of the PS3 Slim launch today - a coincidental occurrence, MS assured us.
"Sales of Xbox 360 are up 43 per cent," data detective GfK Chart-Track told GamesIndustry.biz. "Essentially, looking at the price, obviously it's the Elite that's done the business with those sales."
Gfk Chart-Track noted this as a "good start" for Microsoft ahead of the upcoming console battle. "It's quite a big deal for Sony next week," added the spokesperson.