Eidos has hired Alison Carroll, 23, from Croydon, as the next in a long line of Lara Croft models.
The former golf club receptionist ticks all the right boxes as a trained gymnast, and hopes her new role will help her get a few more dates.
"I felt so good pulling on the costume for the first time. So confident and in control. I really felt like an action heroine," Carroll told The Sun.
"[Lara Croft] has everything a man would want from a woman and everything a woman would aspire to be like."
Bizarrely, Carroll has to undergo archaeology and weapons training before meeting and greeting the hordes of Lara Croft fans.
That hasn't stopped her posing for a few pictures, which you can find in our new Lara Croft model gallery. We're not ashamed.
Carroll will no doubt help create buzz around upcoming game Tomb Raider: Underworld, in exactly the same way previous model Karima Adebe did before Tomb Raider: Legend two years ago.
Tomb Raider: Underworld is due out for PC, Xbox 360, PS3, PS2, Wii and DS on 21st November.
Head over to our Tomb Raider: Underworld gamepage for our thoughts so far.