EG Expo 2009 aftermath interview

How did it go, and where from here?

The Eurogamer Expo is officially over. We'd like to thank everyone who came along, every developer and publisher who contributed their time, games and career advice to attendees, and all the people who made it possible to have two such enjoyable shows in one week. You can bet it's an exercise we'll repeat.

Before we completely wrap up our coverage for the year, I thought we should have one last word with Eurogamer's managing director Rupert Loman, who has spent so much of the last two years making these events work, and get his thoughts on what went down, and what we can expect for the future.

Eurogamer: Alright boss. How's the head?

Rupert Loman: I'm having a duvet day today, and by the sound of it most of the other guys are also taking it easy after seven long and tiring days. We popped open some champagne when we got home last night and sat around telling Expo stories.

Eurogamer: The Eurogamer Expo 2009 is now over. We did Leeds and London this year over four days. Are you satisfied with how it went?

Rupert Loman: Absolutely. We've had fantastic feedback. The venues both looked amazing and were a real step up from last year. We delivered a lot of great games and sessions. There's always things we can improve, but I think we got the vast majority right.

Eurogamer: What's your favourite memory of the whole event, apart from my sessions on Tuesday and Saturday obviously?

Rupert Loman: It's hard to pick out a single moment. It was just a whole week of banter, laughter, hard work and small moments that made us feel very proud to have put on an event for the community. Waking up and putting on the telly on Tuesday in my hotel room and seeing the show (and lots of Eurogamer logos) on GMTV was quite nice!

Eurogamer: A lot of people have asked me if we'll go back to Leeds next year. I've said yes, so we have to go. We're going back, aren't we?

Rupert Loman: We will sit down later this week and work out what we want to do next year. I'd like to do Leeds again if we can, but there's lots of factors that will come into consideration.

Eurogamer: We had tons of games across the two venues. Any favourites from your perspective?

Rupert Loman: I only played a couple of games all week! Joe Danger, in the indie arcade, was very cool. It could be as successful as Trials HD was. Heavy Rain looks great. The presentations of Brink and Splinter Cell Conviction were both excellent.

Eurogamer: Is it true that a nine-year-old child beat you at FIFA 10?

Rupert Loman: Rumours of this have been greatly exaggerated. It was nil-nil, and I think he was actually seven or eight years old. (By the way, this was on the EA Hub outside of the venue - you had to be 15 to attend the Expo!)

Eurogamer: Lots of developers came along too. You're usually busy at the coalface while I fly around the world meeting these people, so it must have been quite exciting. Who did you get to meet and what were they like?

Rupert Loman: I briefly met David Cage and Chet Faliszek who had come over to the UK for the event who both put on very popular sessions. Both were cool! Plus it was great to see top UK developers wandering around the show playing games and (hopefully) enjoying themselves - Miles Jacobson [Sports Interactive], Paul Wedgwood [Splash Damage], Nick Baynes [Black Rock], David Amor [Relentless] etc.

Eurogamer: It wasn't all good, of course. Probably. I mean, it was for me, because I just walked around being mobbed by lingerie models and that. But are there things you'd do differently in hindsight? And if people have feedback, how should they submit that?

Rupert Loman: We're sending out a survey to everyone who bought a ticket very shortly which will allow them to tell us what they thought of the show. This will in turn directly impact what we do with next year's show. And of course there's already a couple of things we know about that we will improve on next year.

Eurogamer: One question we got a couple of times was "where is Modern Warfare 2?" Let's clear this up once and for all: which miserable idiot wouldn't let us have it? Who do we heckle?

Rupert Loman: We did try to get Modern Warfare 2 at the show but Activision chose not to bring it. However, it actually worked out quite well. Most Modern Warfare fans know what to expect with Modern Warfare 2, so it not being at the show allowed hardcore Call of Duty fans to get hands-on with lots of other great products they otherwise might not have tried - and we saw lots of people getting won over by the likes of Brink, Battlefield: Bad Company 2, Left 4 Dead 2, Aliens vs. Predator, Heavy Rain, God of War III, Lost Planet 2 and so on.

Eurogamer: I don't know about you, but I thought Leeds was a wonderful city. However, some of the devs - particularly for the GI.biz Career Fair - preferred to stay in London. Do you think they'll be more inclined to venture North next year now they've seen how successful it was?

Rupert Loman: We were made very welcome by the people (and pubs) of Leeds. Our partners Game Republic helped us bring the show to the city and I know they want to do it again next year. It was disappointing that some of the sessions we had in London weren't possible in Leeds but if we do more than one city again next year, we'll try harder to share things between them.

Eurogamer: Incidentally, is there any truth to the rumour you sited the Leeds Expo at the Royal Armouries because there's a Pizza Express next door and you're addicted to dough balls?

Rupert Loman: The Pizza Express dough balls (with garlic butter) are something special, but that's not the reason we went to the Royal Armouries. Honest. Incidentally, they ran out of food (as did two branches of Subway in London and a Tesco Express) because of the Expo.

Eurogamer: Speaking of planning, let's talk Eurogamer Expo 2010. What's the deal? More people? Bigger venues? New locations? Spill!

Rupert Loman: No idea! There was great feedback about the London venue so I think we might do it again at Old Billingsgate next year. But in terms of how big, and which other cities, that's something we'll work on over the next couple of months. We'll announce details as early in 2010 as possible, and thanks to everyone who's already contacted us to buy tickets for next year! That was a nice surprise.

Eurogamer: Finally, as the visible faces of Eurogamer, people like Johnny, Ellie and myself get nice comments about the Expo, even though the team working on it is huge and we're the least of it. Let's name and praise the people who made it all go off without a hitch/too many fire alarms. Who are the unsung heroes of the Expo?

Rupert Loman: It was all down to David Lilley and Tom Champion, plus Stevie Hassard from our events company. They worked incredibly hard at the show and also for the months leading up to it. So many things had to be thought about and issues had to be dealt with - their dedication and ability to stay cool under pressure meant it went off without any major hitches.

Eurogamer: You left one name off that list, of course: Rupert Loman, Official King of the Eurogamer Expo. I know you've put your back into this for the best part of two years, and the results are there for everyone to see. Congratulations boss!

Rupert Loman: Thank you!

Eurogamer: Now go and practice FIFA 10. I'm still embarrassed.

Rupert Loman: Let's have a game tomorrow!

They chilled on Sunday.

Comments (19) Latest comment 2 years ago

Comments threads automatically close after 30 days, but please feel free to continue chatting on the forum!

  • W1dget #1 2 years ago

    I thought it was a fantastic show and thanks to everyone involved for putting this event on, I enjoyed getting my hands on Heavy Rain, GOW3 and L4D2. I particulary enjoyed the developer sessions for Heavy Rain with David Cage and the surprise of SC:Conviction, these are the kind of things I stay up late into the night during E3 to watch online but was great to actually be there in the room to see it for myself. I would definitely like to see the developer sessions return again next year.
    Edited by 1 at 01/11/09 @ 19:08
  • BravoGolf #2 2 years ago

  • rotmm #3 2 years ago

    @W1dget,

    I second that. Unfortunately, I arrived a touch too late for the Cage session (which was the one I was really looking forward to), but really enjoyed the Brink (wearing the T-Shirt now) session, now really pumped for a title I knew next to nowt about and was blown away by the Conviction showing.

    On top of that, there was a really nice spread of games throughout the London venue (which I thought was excellent, btw, and also very good and cheap (£7.50 for the day) parking about 200m away.

    The only negative for me was that the show highlighted what a sad-looking bunch we gamers are. 98% male, generally unattractive and either significantly overweight or close to anorexic. :-/

    Thank god for the internet, where we can all be slightly better looking than Brad Pitt.
  • PinkSpider #4 2 years ago

    I stood infront of Rauper, fact.

    It actually felt very odd seeing people you recognise every day on the Internet in the person.
  • el-pimpz #5 2 years ago

    Quite non committal on coming back to Leeds. Hopefully it will.
  • Digital_Forge #6 2 years ago

    Having went to both Leeds (Tuesday) and London (Saturday) there was quite a difference between the two.

    First off was transport wise, the London expo was so conveniently located close to a tube station that it was literally no effort to get there at all (even with engineering works on the Tube). Leeds had the problem of being out of the town a bit and took us a good 150-20minute walk from the station, nothing major but when you then have to queue up for a while and spend most of the day on your feet the last thing you want at the end of the day is a walk back to the station.

    That said, both were great events and both had their unique charms.

    London pips it for me though, not just because of the games / developers on show but the atmosphere in the building was great.

    Hopefully some of the developers that opted out for Leeds will reconsider, but overall two hell of a great days and thoroughly enjoyable :)

    Note: Wi-Fi in the building(s) would have been great though.
  • istandfreed #7 2 years ago

    Great time at the expo. London setup was excellent, had a great time getting drunk with Eg'ers. Let's do it again in 6 months!
  • StarchildHypocrethes #8 2 years ago

    Was indeed an excellent day (and night and morning). Congratulations all round to the EG crew!

    Rauper walked by me at one stage and I imagine I felt exactly the same way people in the black and white days felt when Jesus was doing his thing.
  • rauper Verified Managing Director, Eurogamer Network #9 2 years ago

    I'm not saying I'm Jesus... that's for other people to say.
  • green_nifta #10 2 years ago

    The career's fair was a little underwhelming I found. When asking some studios (but not all) about specific vacancies they might have I was just told to check out their website and send in a CV. Ermmm... I could've done that from home. With some, I'm not sure why they actually came! It must have cost them a few quid for the stand after all.

    The games were fun though :)

    Oh, and and there was free wi-fi (at London at least), but not for the masses (the password was stuck up on the wall in the Press room).
  • Britesparc Verified Creative, ITV #11 2 years ago

    I was lucky enough to go as press, and not only did I have a phenomenal time, but the EG staff - Rupert and Ellie in particular - were incredibly helpful. So, cheers all round!

    My advice for next year: hold it in Manchester instead, that way I can stay longer and get pissed afterwards ;-)
  • penhalion #12 2 years ago

    Lessons for next year.

    1. Make the free wi-fi free for all. The expo is supposed to be for the fans not for other press!
    2. Inform those having booths at the career fair that it's not just for sitting on their arses giving no actual advice to budding games developers. Either come packing or don't come at all!
    3. More dev sessions. It was like a mini GDC which was excellent.
    4. Stop some stupid games showers from being idiots about people taking photos (they know who ther are) It's an expo. The people are SUPPOSED to be takiong photos and playing the games!

    aside from all that it was ace (London).
  • Lee_Morris #13 2 years ago

    I totally agree el pimpz. They really don't sound too sure about Leeds for 2010. Please don't go to Manchester next year.

    *sad panda*
  • rotmm #14 2 years ago

    @penhalion "1. Make the free wi-fi free for all. The expo is supposed to be for the fans not for other press!"

    Ummmm, why? I can understand why having Wifi available for "teh press" is important, as they may see the need to update their sites or send in stories to their editors on what they saw, etc.

    But Wifi for all? It's a games expo for fans to see, touch and play the games they are looking forward to. Why do they need Wifi for that? I can't think of anything more soul destroying than the thought of hundreds of "fans" sitting round on the floor updating their Twatter and Geekbook pages with "Nvidia babe has nice arse, would do her if not brunette."
  • Venatio Verified Expo Community & Gaming Manager, Eurogamer Network #15 2 years ago

    Internet was a tricky issue. We had a number of games that required internet access and we wanted to make sure that had all the bandwidth they required. Sadly this meant we had to limit wifi access to press etc.
  • mull #16 2 years ago

    We did try to get Modern Warfare 2 at the show but Activision chose not to bring it. However, it actually worked out quite well. Most Modern Warfare fans know what to expect with Modern Warfare 2, so it not being at the show allowed hardcore Call of Duty fans to get hands-on with lots of other great products they otherwise might not have tried - and we saw lots of people getting won over by the likes of Brink, Battlefield: Bad Company 2, Left 4 Dead 2, Aliens vs. Predator, Heavy Rain, God of War III, Lost Planet 2 and so on.

    Perfect political response!

    Shout to the Namco Mobile team who happily chatted games, 3D and nerdery with me and a mate in the pub afterwards and splashed out on beers and sambuca shots for us punters. What great attendees the show has!
  • agparrot #17 2 years ago

    also @penahalion 4. Stop some stupid games showers from being idiots about people taking photos (they know who ther are) It's an expo. The people are SUPPOSED to be takiong photos and playing the games!

    Absolutely... EA who shall not remain nameless, were very uppity about taking photos of EA's Mass Effect 2 and Dante's Inferno, by EA.

    At the 2008 Expo there was freedom of photography, filming and so on for everything apart from Gears of War 2, which everyone kind of understood because it was in a separate area and there were signs politely asking you not to take pictures or film it, which was fine.

    However this year the slightly overly defensive EA rent-a-T-shirt people, who didn't really appear to be there to talk about the EA games, but rather to stop you taking photos of them, left a sour taste really. Contrast this with the excellent developer and minder conversations you could have with the enthusiastic and informative Split/Second devs, or... well or pretty much anybody, and it grated even more.

    If you don't want anyone to see your game, don't bring it.

    For anyone who is interested, Dante's Inferno looked just like a cheaper, less well animated and less detailed God of War III, and Mass Effect 2, unsurprisingly, looked exactly like Mass Effect, with nicer lighting and a slicker-looking combat mechanic. What on earth there was to protect from photographs of these two products, I have no idea.
  • Razz #18 2 years ago

    "Nvidia babe has nice arse, would do her if not brunette."

    :D Her nVidia pants were very very tight, and possibly not very comfortable. Poor thing, I liked her (I think Polish) accent.
  • Brianstorm #19 2 years ago

    Really enjoyed London on Saturday hooked up with some new faces who I/we play online with. Most of the Mw2 fans from us lot gave MAG ago instead, shame it was missed from the interview, it looked and played quite abit better than I was expecting.

    Really enjoyed watching the pro CS players take on visitors for prizes, those guys were good...