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EA Sports' Peter Moore

"I am woman."

Ellie Gibson avatar
Interview by Ellie Gibson Contributor
Updated on
55 comments
EurogamerGoing back to E3 2010, what would be your nomination for game of the show?
Peter Moore

FIFA 11. Have you seen it yet?

EurogamerNo. What's it about?
Peter Moore

It's about football.

EurogamerDo you get to be a quarterback?
Peter Moore

It's about FOOTBALL, Ellie! Come on, you've played FIFA!

EurogamerOh yeah, Pro Evolution FIFA.
Peter Moore

Pro Evolution FIFA Winning Eleven.

EurogamerSpeaking of which, @maxhughes asked me to ask you how long you're going to milk the FIFA franchise?
Peter Moore

Milk!

EurogamerHe used the word milk.
Peter Moore

Milk!

The Sims 3. You can probably make them do sports.
EurogamerMilk.
Peter Moore

We don't milk! We provide unbelievably realistic and authentic football experiences for tens of millions of people around the world. That's not milking anything.

EurogamerNot even gently squeezing?
Peter Moore

No! Not even caressing! We help build the FIFA brand and we made FIFA cool. That's not milking. That's embellishing.

EurogamerThere's a fine line between milking and embellishing.
Peter Moore

Embellishing is what we're doing. Nobody's ever accused us of milking anything.

EurogamerThe internet is accusing you of it right now, Peter.
Peter Moore

The 12 angry men on the internet aren't always correct. That's a weird way of looking at it. I mean it's such a great football experience. No, we're not milking it. No. FIFA 11. Check it out.

EurogamerGoing back to the game of the show, if you couldn't pick one of your own games...
Peter Moore

Can I do another EA title? Dead Space 2.

And Risk: Factions, because Yeti Vs. Cat war SHOULD be a sport. And that looks a bit like a trophy in the background.
EurogamerNo, you can't.
Peter Moore

The rules change as we go along!

EurogamerI'm making them up as we go along!
Peter Moore

I haven't had a chance to walk the show floor yet. I do like Kirby's Epic Yarn. I thought it was cute, different, fun. I haven't seen Kirby in years.

EurogamerWell there were all those drug problems, he had to retire from public life.
Peter Moore

Yes, he's just out of rehab. If I understood what I was seeing correctly, Kirby is actually a piece of yarn. I thought it was very cute. It kind of made you smile out loud. Smile out loud? Bring a smile to your face. Type of thing.

EurogamerThe most interesting and different game at the show?
Peter Moore

Yes, but that's from a guy who hasn't left this room much.

Peter Moore is president of EA Sports. Ellie Gibson supports Crystal Palace, mainly because of the nice colours.

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