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EA Sports' Peter Moore

"I am woman."

Ellie Gibson avatar
Interview by Ellie Gibson Contributor
Updated on
55 comments
EurogamerI represent all women.
Peter Moore

Of course you do. For me, I couldn't see whether there was true fitness in there. Not that I discount yoga. I did yoga once and I'm still achy. But I couldn't really see whether there was true cardiovascular as part of Your Shape. Maybe I'll have to learn more about it.

EurogamerAre you annoyed Ubisoft is jumping on your bandwagon? Or not, because you jumped on the Wii Fit bandwagon, so it's like a bandwagon on a bandwagon on a bandwagon?
Peter Moore

Which eventually crushes to a halt because of the weight... No. Wii Fit showed us there's a market for interactive fitness. But Active and Wii Fit are completely different experiences. We took an installed base of willing consumers and provided them with a more cardiovascular workout.

Go, Peter! Lunge for all you're worth!

A rising tide lifts all ships. The more interactive fitness products we can put at retail the better, because we're eating somebody else's lunch, if you will - which is the fitness business. We don't cannibalise sales of, say, Madden. I think we're talking to people like you, who are busy... Let's say

I've got 25 minutes in front of the TV. I want to do my workout, I don't want to pay for the gym. I don't want to work out in front of other people. I want to do it on my own terms, on my own time, and be completely in control of the situation.

EurogamerYou sound like a strong independent woman, Peter.
Peter Moore

I am woman. I am Chaka Khan.

EurogamerDid you get to any of the platform holder conferences?
Peter Moore

I did get to Sony's and Nintendo's, yes. Microsoft, ironically, I can never get to, just because it coincides with our rehearsal time.

Hockey, apparently. Not what we played at school. Less skirts.
EurogamerHow do you think Sony and Nintendo compared?
Peter Moore

Completely different. Nintendo did very well with the 3DS. Having seen it a few months ago I knew it would get a strong reaction. As for Sony, clearly 3D is a primary edict for the company from Howard Stringer down, and they believe it's a real game-changer. I thought they did a very nice job of finding enough exclusive content to differentiate themselves. I'm sure it felt like all three did well this year.

EurogamerOn the subject of 3D, what did you make of recent comments by an Xbox exec saying there's not a market for this technology?
Peter Moore

I'm not sure... It reminds me of HD in 2003, 2004, as we were building towards the HD era of gaming. The difference with 3D is you've got to be able to make it applicable. It's going to cost more money because you're using two cameras, and unless it enhances the gaming experience it will be deemed as a gimmick - and maybe rightly so. But we're looking at it very seriously.

EurogamerWere you at the Project Natal Experience?
Peter Moore

The Sunday night thing?