EA scraps Casual publishing label News
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by
Robert Purchese
EA has decided to bin its standalone Casual label, according to a statement.
The Casual Label will, along with the Hasbro partnership, be merged with The Sims Label. And this exciting new venture will be given the punchy name of the Sims and Casual Label.
Kathy Vrabeck, who lead the initiative, has subsequently left the company. Her departure comes as 600 others were laid off at the company last week, when EA set about fixing the USD 310 million net loss sustained during the financial quarter.
EA divided into four publishing units - Games, Casual, Sims, Sports - back in June 2007. EA Casual was responsible for wonderful Wii game Boom Blox, as well as titles such as Harry Potter, Monopoly, Littlest Pet Shop and some mobile games.
EA All-Play, incidentally, is the Wii-focused EA Sports label. We were confused about this; this and a lot of other things.
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Comments: 1-12 of 12 in total
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el_pollo_diablo
07/11/08 @ 17:35
0
It was only around for about a week, surely?
Edited 1 times,
most recently on 07/11/08 @ 17:36
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michaelius
07/11/08 @ 17:44
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Don't try to find any common sense in big corporations structures. It's absolutly pointless task.
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Shakey_Jake33
07/11/08 @ 20:13
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The problem with explicitely labelling a game as 'casual' is that it almost excludes the (lack of better term) 'core' from the get-go, implying that they are different kinds of games for a different audience.
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Silvervein
07/11/08 @ 20:34
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This story reminds me of that old tale of five blind men trying to describe an elephant by touching him.
How does that connect to EA? EA suits know only one thing about games: that they make money from them. Just listen to what they said when they announced that kotor mmo. So, does it come as a surprise that people clueless about the games make some strange decisions regarding games? |
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Doctor_What
10/11/08 @ 09:05
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600 people gone? Blimey. That's a serious amount of lives screwed up.
EA have always had too much middle-management, so perhaps that's not entirely developers out on their heels, but it's still a huge amount of people who are now looking for new jobs just before Christmas... Again. EA did this at the same time last year. John Riccitello seems to only know one tactic for improving his share prices: laying people off. |
Comments: 1-12 of 12 in total
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