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EA scraps Casual publishing label Comments by Robert Purchese

7 November, 2008

As market "defies a single genre".

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Comments: 1-12 of 12 in total

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el_pollo_diablo
07/11/08 @ 17:35
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It was only around for about a week, surely?
Edited 1 times, most recently on 07/11/08 @ 17:36
DFawkes
07/11/08 @ 17:39
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I'm getting fed up of these occasional lapses into common sense from EA.

EDIT: How did I manage so many spelling mistakes in one sentence?
Edited 1 times, most recently on 07/11/08 @ 17:40
michaelius
07/11/08 @ 17:44
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Don't try to find any common sense in big corporations structures. It's absolutly pointless task.
penhalion
07/11/08 @ 17:45
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So EA have realised that simply giving a game the title of casual doesn't actually make it a casual game. Muppets!
Shakey_Jake33
07/11/08 @ 20:13
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The problem with explicitely labelling a game as 'casual' is that it almost excludes the (lack of better term) 'core' from the get-go, implying that they are different kinds of games for a different audience.
Silvervein
07/11/08 @ 20:34
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This story reminds me of that old tale of five blind men trying to describe an elephant by touching him.
How does that connect to EA? EA suits know only one thing about games: that they make money from them. Just listen to what they said when they announced that kotor mmo. So, does it come as a surprise that people clueless about the games make some strange decisions regarding games?
Triggerhappytel
07/11/08 @ 20:46
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So they haven't scrapped it at all, but re-named it?
Les
08/11/08 @ 00:03
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"EA suits know only one thing about games: that they make money from them."

Not in the last quarter... ;)
knightmt
09/11/08 @ 01:36
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EA is becoming a bit of a monolith, if it does not retain a bit of identity between groups,
it is going to become very unpopular. Big institutions may have shed loads of cash,
but they are slow to adapt and can be blind, look at Sony and MS.
Doctor_What
10/11/08 @ 09:05
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600 people gone? Blimey. That's a serious amount of lives screwed up.

EA have always had too much middle-management, so perhaps that's not entirely developers out on their heels, but it's still a huge amount of people who are now looking for new jobs just before Christmas... Again.

EA did this at the same time last year. John Riccitello seems to only know one tactic for improving his share prices: laying people off.
chrisjm
10/11/08 @ 10:00
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a loss in a 1/4, no doubt followed by huge profits in the 1/4 with christmas in.... why not wait on yearly results before sacking everyone?

oh and the shaun white advert.... DIE
Edited 1 times, most recently on 10/11/08 @ 10:01
HammyWammy
10/11/08 @ 15:46
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... ... ... ... ... ... Meh!

Comments: 1-12 of 12 in total

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