EA regrets NFS porn promotion News

NFS NSFW

Co-incidence?

shame

I can't see the problem, the ads are reaching the games targeted demographic.

Ah I bet... so that's the real reason NFS: ProStreet entered the charts at number two then? LOL

This article is useless without links to said materials, i.e., in other words, I want proof!

Given that the game is called "ProStreet" it seems appropriate to have some cheap-arse hookers promoting it. I wonder if it has such wonderful locations such as King Street and Ber Street?

Where is the picture then? A quick scan of page3.com and I saw nothing excpet lots of boobies. But no boobies with cars

The boobies escaped in the Cars.

They didnt get away fast enough, I found them.

Tits, I mean pics here:
http://polygamia.pl/kolezanki-ani-amy-i-...


Seems the original page has been taken down.
http://www.page3.com/lodge/amii_and_beck...

"Given that the game is called "ProStreet" it seems appropriate to have some cheap-arse hookers promoting it. I wonder if it has such wonderful locations such as King Street and Ber Street? "

Ber Street does have a BMW dealership so likely

Cracking tits, though.

Cracking tits, though.

Who, EA?

So ProStreet is short for Prostitute Street then? Are EA using sublimal advertising to entice its male teenage audience into buying its latest NFS game. I demand to know!!!

Proz Treat!

pix plz kthxbye

I bet they advertise in Maxim, Loaded and FHM.

"They were not appropriate for our brand."

Err... hot women and fast cars? In what way were they not appropriate? What else is NFS about? It certainly isn't good gaming! :P

Of course they meant it. Jesus. If you are gonna stoop to this kind of shit at least have the balls to stand by it. I hate EA more than Arsenal FC.

bet EA europe got told off by EA america as in america boobs kill more people than guns so are banned.

Hmmm... NFS: Porno Edition

I'd buy it :)

/coat

Ye... can't have nekkid women in the games ruining the sales... oh wait.

All the soft porn in the world couldn't get me to buy a Need For Speed game!!!!

So they've managed to expose this marketing thing to people who don't even read The Sun, by announcing that they shouldn't have done it, therefore we all go and look. Clever.

Oh for Fuck's sake!! PC gone mad. Can't show a car crash, cant show tits.

some Cock moaning about it more like. Get a life

I loves da bewbs!

"I wouldn't call topless models porn. But I would think that as I grew in in England where page 3 is viewed by two year olds"

2 year olds?! Blimey, I must be a late developer! Didn't get my Razzle subscription until I was 5!

'these images slipped through the proper EA approval process'

'Oops, we accidentally signed off on a project and paid an ad agency to design and deliver a campaign; and then we accidentally published it to a specific media outlet.

My bad.'

Which fools are they trying to placate?

here you go guys :P

http://www.humyo.com/29805947

just click view all images and itll show you the page... hardly special but its confusing why NFS people took a step back, this is for casual gamers who like max power (that's the main audience anyway, although I like the game and am not a ned/chav :))

Page 3's porn?

It's too late, my innocence was shattered already.

ZOMG! If you read rainbow press newspapers in like the UK or Germany you get BOOBS on page 3.

What's the big deal?

Although, they should have used more decent models ;)

Am I the only one that thinks the advert and subsequent removal is a stunt?

Useless without pics.

>What's the big deal?

Because EVERYONE knows that games are for children!

That and americans get upset by boobies.

My guess is the uk branch of EA thought it was fine, then the american god fearing branch saw it and went ape.

I'm an American, and I fully support topless photo shoots. After all, every mammal has tits. Why the cover-up?

Bad journalism Eurogamer. Where can we see those pics to confirm the news? :|

@fightman : wtf?

I'm shocked, shocked I tell you.

I didn't know EA had an approval process.

Since when is boobs porn? I thought porn was like.. naked people doing sexual.. things. Not just one semi-naked beautiful girl at least!

Coincidentally an advert for an early version of Need For Speed was similarly pulled by EA after they invested a fair amount of cash on a campaign.

If memory serves it was a parody of the "Hello Boys" advert, and it featured a relatively unknown-at-the-time Nell McAndrew. They ran it everywhere once, then pulled it when senior management took a disliking to the thrup'nny overtones.

PS. Disappointed that someone couldn't cram a 'smell the glove' gag in here somewhere.

Now when i read porn promotion i expected to see girls having sex on top of cars... Not just titties and wtf approval process ? They should also get a approval process for the game they make and not just the ads.

Of course Page 3 is porn. What the hell else would you call it? News? Art?

Nice work EA, just when I thought this game couldn't get any worse. Perhaps for their next campaign they might consider having "blingin pimped ridez" (or whatever) run over an image of the Prophet Muhammed. That'll generate lots of nice controversy-fueled publicity too. Go on, try it.

Need For Speed: PornStreet

Page 3 is hardly porn...there are many famous actresses who have exposed their breasts for money, it doesnt make them pornstars.

"it doesnt make them pornstars"

interesting semantic point. My daily work involves sitting in an office not killing people, but if i go out and stab someone to death, does it make me a murderer? Yes. But if I go out and ride a skateboard once, does it make me a skater? Probably not. So is pornstar a binary state - like being a murderer - or something you gradually become over time - cf skater.

/in the spirit of the thread - b3wbs

Porn isnt exposing parts of your body to public view.

Page 3 is only porn if you whack off to it, according to Wikipedia.

Fab - indeed not. the standard definition of porn is material primarily intended to cause sexual arousal. This definition is always contentious as it depends on proving the intention when the work was created - hence the wrangling in obscenity trials since the year dot - was the artist/writer whatever making a meaningful point about human existence that required nudity, sex, whatever, or did they just want to get people horny?

So, if page 3 is part of a government research project started in the 60s to discover whether exposure to a picture of naked breasts in the morning increases worker productivity, it would arguably not be porn. If it is intended to make people think "whoa, wouldn't mind spraying me hot spaff over those" then it probably is.

That's not to say it's bad. The moral status of pornography is a different debate.

I suppose it depends on context. Generally speaking, a model standing there starkers in a life drawing class isn't a pornstar, nor are the works resulting from the class. A model standing naked/topless in a sexualised manner, like Page 3 girls, is borderline pornographic. I suppose the whole 'glamour model' thing is so engraved in Red Top/chav/lad culture that it does seem a bit of an exaggeration to call it porn.

Personally I don't like it, but I think it is in keeping with the NFS brand - I agree with people that it seems like EA are trying to stir up controversy as part of their marketing.