EA has signed a top Hollywood agency to help turn game IP into blockbuster movies and television series.
Projects in development include an animated TV show version of MySims, a previously announced Sims movie and the Dead Space animated DVD project. The latter is due to launch with the game later this year.
United Talent Agency believes EA has "untapped IP" ready to be explored, with Army of Two, Need for Speed, and Mirror's Edge all mentioned in the statement.
Dates and details for some of the upcoming projects are still scarce.