id Software CEO Todd Hollenshead believes Nintendo will have difficulty breaking down the psychological barrier that separates veteran gamers from novice gamers, following Satoru Iwata's pledge to do so yesterday.
"That's a tough one. I don't know that that's a solvable problem," he told Eurogamer at E3. "Because I think that the thing is, is that your tastes change from a novice gamer to a veteran gamer or a hardcore gamer."
"When you first get in and play a type of game, everything is new and a challenge, but as you get experience you want different and greater challenges, which necessarily make a game hard to approach as a novice gamer."
Iwata's point had been that, having broadened the market for its consoles and their games, now was the time to bring the different groups within the audience together in a way that satisfies all of them.
You can read a fuller digest of Iwata's comments in our Nintendo E3 conference roundup, while the full Todd Hollenshead interview will appear on Eurogamer soon.