EA Sports boss Peter Moore has unveiled the company's next big sports franchise - MMA.
That stands for Mixed Martial Arts, don't you know. It was announced at EA's E3 press conference, but there was no word on release date or platforms.
Moore did promise "an authentic and broad mixed martial arts experience". He was standing in front of a funky logo and a picture of a man's muscly back, complete with tattoo. "We are more than ready for the fight," said Moore.
Here's hoping we'll get to see a bit more of MMA once E3 proper gets underway.