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E3: David Reeves Talks PS3 Interview

PlayStation 2 PSP PlayStation 3
Interview by Ellie Gibson

13 July, 2007

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At a special E3 event this evening, Sony Europe boss David Reeves announced a new PS3 bundle for Europe. Comprised of a console, two games and a second Sixaxis controller, it will cost GBP 425 / EUR 599 - the same price as the standalone machine previously retailed for.

Following the announcement, Eurogamer sat down with Reeves to find out more about the decision not to do what Sony America did and introduce a straight price cut - plus the new PSP, future plans and who's going to win the next-gen console battle.

Eurogamer: Now you've made the announcement about the PS3 bundle for Europe, what kind of reaction are you expecting?

David Reeves: I think people will say to us, 'This is really good for the summer, what are you going to do in October?'. We think that we've offered a lot of value to keep the momentum going until the big titles come out. Then we'll look at doing something else, but for the moment I think it's the right move for us.

Eurogamer: How concerned are you about possible criticisms that you should have given European consumers what Sony America gave the US; the option to pay a lower price?

David Reeves: Well, they're not really are they, because what the US are offering from the 1st of August is a USD 599 version with one game. All they're doing is taking their stock they've got at the moment of the 60GB model, marking the price down and it will all be gone by the end of July.

'E3: David Reeves Talks PS3' Screenshot starterpack

The recently announced Starter Pack PS3 bundle.

Eurogamer: So once it's sold out, that will be the end of the USD 499, 60GB model then?

David Reeves: In America, yes.

Eurogamer: Why not offer the 80GB model in Europe?

David Reeves: The difference between 60GB and 80GB is not really necessary. The difference in cost between a 60 and 80 is just Euro sense; it's nothing, because the cost of memory is so small.

Probably we could have gone for 80GB, but does it really make any difference? We just know that we get a better supply on the 60GB than we will on the 80GB. So we chose to continue with the 60GB until we find that we can get something better, maybe lower cost. It just didn't seem necessary to us.

Eurogamer: But if as you say there's no difference between the 60GB and 80GB, is Sony America making the right decision in offering it?

David Reeves: The difference is that the 60GB we have now has about 88 per cent backwards compatibility. The 60GB they had had 100 per cent backwards compatibility. They felt that by going down from 100 to 88, for example, that they'd have to add something in - and that's what they did.

That was their decision. We just felt that we didn't want to complicate things; we wanted to have one model, and we've had one model - we've done very well with it. Now we'll add value and we'll think about what we'll do closer to Christmas.

'E3: David Reeves Talks PS3' Screenshot usbundle

The 80GB PS3 for the US, responsible for the 60GB price cut to USD 499.

Eurogamer: But you're still asking people to commit GBP 425 to a games console. Isn't there a problem with the perception that that's an awful lot of money to shell out?

David Reeves: It is, but surprisingly, people are paying that amount of money for it. Now they'll get two games and an extra controller as well. It's not just a games machine as you know - you can play Blu-ray movies, you can download games from the network, you can browse the Internet and you can play music on it.

Eurogamer: What about the PSP? You've made it smaller and lighter, but isn't the real problem that there aren't the games for it?

David Reeves: Yes. It's setting itself up. It needed to be lighter and slimmer to make it portable. To solve the problem - if there is a problem with PSP - we need to have better and more original games.

Not only third parties but internally. Phil's studios are working not only on PSP games, we're also thinking of moving some of the stuff we have on the Network to PSP - things like Calling All Cars. We may remake it for PSP.

Eurogamer: Why not add some of the other things gamers have been asking for, like a built-in hard drive?

David Reeves: We looked at them and they were too expensive. It might be we can look at a hard drive later, because hard drive prices now are relatively inexpensive. But by putting a hard drive in now you add weight as well. I think it's definitely possible later, yes.

Eurogamer: What did you think of Sony's E3 press conference this year?

David Reeves: I wasn't here; I arrived this afternoon and I'm leaving tomorrow. I've heard reports that it was a bit humbler, with more humility than last year, which I think was needed. And that it was quite slick, that it was focusing on games... So it seems to have been fairly well received. But it's not for me to judge, is it?

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agparrot
13/07/07 @ 10:01
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I think people will say to us, 'This is really good for the summer, what are you going to do in October?'. We think that we've offered a lot of value to keep the momentum going until the big titles come out. Then we'll look at doing something else, but for the moment I think it's the right move for us.

Fair enough.

/waits til October
Steroyd
13/07/07 @ 10:01
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'This is really good for the summer, what are you going to do in October?'.

Wait...where did October come from.

Hmm....

/Dr Evil's Evil look.
bdaggers
13/07/07 @ 10:02
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Eurogamer: But you're still asking people to commit GBP 425 to a games console. Isn't there a problem with the perception that that's an awful lot of money to shell out?

David Reeves: It is, but surprisingly, people are paying that amount of money for it

"surprisingly" ??? So even HE is surprised Euro consumers pay these prices ?
david78
13/07/07 @ 10:02
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PS3 price cut in October!!!!
david78
13/07/07 @ 10:03
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This guy doesn't lick Sony's backside at least.
Cloudane
13/07/07 @ 10:03
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I think I speak for a lot of people to hold out until October now.

The interview seems brief and not too critical in comparison to Moore's Q&A though.
zuljin
13/07/07 @ 10:03
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Isn't this the same article as on GamesIndustry.biz?
aldo_14
13/07/07 @ 10:04
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He actually admitted - sort of - that sony appear arrogant. Which is nice.

Albeit spoiled by the 'tsunami' comment.
PlugMonkey
13/07/07 @ 10:05
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agparrot - Yup, that's what I read. Price cut coming in October. Might as well wait until then. You heard it here first.
AtomicBanana
13/07/07 @ 10:06
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What a complete joke this guys comments were =/
Fernando
13/07/07 @ 10:07
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"I would say that in the UK, Xbox 360 is doing okay. I would say in Continental Europe it's about dead. In Japan it's dead. I think it's doing very well in the US.

Wii is doing very well. Hats off "

truth
Johnson
13/07/07 @ 10:07
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"Oh, we're not arrogant but we're going to drown you fuckers by next spring."

Tsunami for god's sake. Did he not watch the news last New Year's?
sickpuppysoftware
13/07/07 @ 10:09
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I think people will say to us, 'This is really good for the summer, what are you going to do in October?'

Hands up who said "This is really good for the summer"
presh
13/07/07 @ 10:09
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Sorry Sony, not good enough.

B-

Must do better.
Pike
13/07/07 @ 10:11
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How does he define Continental Europe? Here in Sweden the 360 seems to be doing just fine.
belziah
13/07/07 @ 10:14
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Cutting the price now, only 3 and half months in would have smacked of a desperation that Sony arent facing in Europe yet.

October price cut/GTA bundle makes sense.

On a personal note I really dont like this man.
ulov3
13/07/07 @ 10:15
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Why didn't you challenge him as much as Moore?????

And why did you tell him there is no such thing as a price cut so far, just bigger storage??????

And his vision of the future, shorter games episodic content no more consoles........I totally disagree, if jackson and spielberg (lucas a century ago) are investing in this media is certainly not for short episodic little content.
afghan_jones
13/07/07 @ 10:16
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Yeah, I think Moore set a new benchmark for PR guys not sounding like cunts, this guy seemed crap by comparison.
Whizzo
13/07/07 @ 10:17
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This bloke seems like a bit of a twit really, if "memory" doesn't cost much really why isn't there an 80 gig drive in the Euro bundle then?
SeesThroughAll
13/07/07 @ 10:22
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Yeah, I think Moore set a new benchmark for PR guys not sounding like cunts, this guy seemed crap by comparison.

He did sound like a cunt, just a clever cunt. ;)
Steroyd
13/07/07 @ 10:23
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Dead in Europe? There are 11.6 million XBOXs sold worldwide, half in the US - where are the rest? Japan? No - UK? No way has the 360 sold 6 million units here alone.... so the rest have to be in Europe. That's not 'dead'.

He said continental Europe, and MS's figures are sold to retail i.e shipped.

Right now, they just sound incredibly arrogant. 'We'll take over by March 08, oh yes!' - Erm, Halo 3? Bioshock? PGR4? Mass Effect? GTAIV Exclusive content?

What a coincidence all the titles Sony showed at E3 press conference are slated to come out before end of fiscal year that is March 2008.
mattigan
13/07/07 @ 10:25
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Well thats the PS3's saled fucked til October then. And 360 and Wii to some extent too.
Killerbee
13/07/07 @ 10:27
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Nice interview. He's fairly honest about Sony's problems selling the PS3 - high price, lack of games - and PSP - lack of games, but doesn't really seem to be able to offer anything concrete in terms of how Sony are going to solve them.

"We'll make more games" is all well and good, but dismissing old franchises is a pretty weak effort. I know the only things holding me to the intention to get a PS3 are the Metal Gear Solid and Final Fantasy franchises (ok, and Fumito Ueda).

I also think this is a missed opportunity to cut the price. The Americans are getting a $499 60GB model versus our £425 so how does Sony bundling a bit of a old stock with the console (a proportion of which is already being bundled with the console by some retailers for £399) compensate for such a massive price difference?

Thhe annoying thing is, I really want to want one; to get excited by having a new console, but right now Sony are making it very hard for me to think buying a PS3 now is a worthwhile idea.

Roll on October?
Walshicus
13/07/07 @ 10:27
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"The difference in cost between a 60 and 80 is just Euro sense"

You don't think he said "€uro Cents" rather than "Euro sense"? Hmm?
Ihya
13/07/07 @ 10:28
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They couldn't cut the price so quickly after the euro launch - that would smack of desperation. They have given us a bundle pack that fits perfectly with their offerings so far, and that'll change again come autumn - which is when I'll pick mine up with Rumble and a more tempting bundle and/or a price cut. Just in time for Little Big Planet.

They injected humility in this years E3 as a calculated move, and it took the sting out of Sony's arrogant persona for sure. No more 'Next gen starts when we say so,' or having to work harder for the PS3 from the Kuturagi era thank god.

The guys is still a muppet, but then show me one of these execs who isn't a muppet.
FlamingCarrot
13/07/07 @ 10:29
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Anyone thinks he looks a bit like Derek Acorah?
playgen
13/07/07 @ 10:31
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Seems like the US and Europena offices really don't collaborate with each other.

I loved when asked to justify the price of the ps3 he said "you can play music on it" - you can play music cd's wow thats incredible!
Qbert2k
13/07/07 @ 10:32
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"the PS2 has been around for 8 years for one reason
because Sony wants it to be that way
not for any other reason "
and?
Steroyd
13/07/07 @ 10:35
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They couldn't cut the price so quickly after the euro launch - that would smack of desperation.

Or it wouldn't make any sense to price cut now without at least trying to sell their own software first.

I've got a nagging feeling that Sony is going to do an extreme price cut of at least $150.
afghan_jones
13/07/07 @ 10:36
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@playgen

exactly. what a prat. games are kind of the main thing about it surely? Its a fucking expensive music player otherwise.
chronom4n
13/07/07 @ 10:37
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"if there is a problem with PSP " not if, but definitely a problem with the psp.
Whizzo
13/07/07 @ 10:38
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I can't see how anyone can use the fact they like their consoles to run for 10 years can be something to criticise, the PS2 is still well supported and that's a great thing, the fact it'll still be in production until 2010 is a good thing not a bad. Same for having the PS3 being around for a long time.
zuljin
13/07/07 @ 10:38
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@ulov3
I thought this was a pretty hardcore question: "Was that humbler approach taken because you think Sony has appeared arrogant in the past?"

@mattigan
True, thats due to people buying less games (in general) over the summer though.

@Xiphos
"the PS2 has been around for 8 years for one reason
because Sony wants it to be that way
not for any other reason"
Erm. Sorry I think I missed your point? Don't you think any game company wouldn't want to milk any console for as long as possible?
The Bodybuilder
13/07/07 @ 10:39
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You didn't catch them out about getting exclusivity for UT3, or having shares in Squenix.
Steroyd
13/07/07 @ 10:40
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So we chose to continue with the 60GB until we find that we can get something better, maybe lower cost. It just didn't seem necessary to us.

100GB?
hamstand
13/07/07 @ 10:40
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SOFT
El_MUERkO
13/07/07 @ 10:40
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No official price cut but if they're releasing the starter pack then what happens to unbundled consoles. There will be deals to be had. Also he mentions a rethink before Christmas which suggests a price drop which will stop many people from considering the Starter Pack. Silly Person.
Xerx3s
13/07/07 @ 10:40
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They felt that by going down from 100 to 88, for example, that they'd have to add something in - and that's what they did.

So what did you do for Europeans when you introduced it here? :/
Tyronne
13/07/07 @ 10:40
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Such hard hitting questions....

I am surprised they did not ask if the cushion he was sitting on was comfy enough and just how many sugars in his coffee he would like.
agparrot
13/07/07 @ 10:46
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@Walshicus
"The difference in cost between a 60 and 80 is just Euro sense"

You don't think he said "€uro Cents" rather than "Euro sense"? Hmm?


Yeah, that would make more cents.

;)
miiiguel
13/07/07 @ 10:58
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In a nutshell:
80gb isn't really necessary, unless you're in the States.
CrispyXUK
13/07/07 @ 10:58
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I like this bloke, he seems much more honest than your average exec.
Overlush
13/07/07 @ 11:00
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That's a pretty good deal, considering they're bundling around £110 worth of stuff with it. Anyone complaining is a tight fucker.
Edited 1 times, most recently on 13/07/07 @ 12:00
miiiguel
13/07/07 @ 11:00
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...or, 80gb in Europe isn't really necessary nor a price cut, because you lovely Europeans buy everything with the Sony logo on, so we can take a dump at your doorstep and you still godify us. Kisses!
Peew971
13/07/07 @ 11:01
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No comment.
miiiguel
13/07/07 @ 11:02
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Whizzo: my ten year old car had still plenty to give, but I wanted a new one man, I wanted it bad!
Stilicho
13/07/07 @ 11:03
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Not wishing to downgrade the importance of Eurogamer et al, a lot of people are going to accept this bundle as pretty good value because they don't troll the gaming websites and read the comments from all the Sony bashers. And there are obviously quite a lot who have already stumped up the cash without the bundle offer.

I made the decision to swap my 360 for a PS3 solely on the upcoming games for both systems. Not having enough time to play everything that comes out on one system let alone three, I opted for the system with the most games that appealed to me. Now I've got one I've been nothing but impressed by it. It's totally silent unlike the lawn mower it's replaced and the build quality is superb. I hadn't even considered it as a blu-ray player despite being told that the jump in quality from standard dvd was astonishing. I've now got several blu-ray discs and they look utterly amazing. Judging by the sales and rental figures for blu-ray discs there are considerable numbers who are either buying the PS3 as a blu-ray player as well as a games console or, like me , are discovering how good it actually is for that purpose.

Maybe the European buyer is looking slightly more long term...
miiiguel
13/07/07 @ 11:06
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Stilicho: if you don't have time to play PS3 is the right choice, no doubt about it.
Lacero
13/07/07 @ 11:07
#49
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This interview seems to be for investors. There's a lot of references to the financial year and about how Sony isn't wasting money on buying exclusives. That's the kind of thing you tell investors not people wanting to know which console to buy. In fact all Sony's actions make a lot more sense when you think about how much pressure they're under from the market, I think things would be different if they had microsoft's Windows and Office money hat to hide under.

Still absolutely no reason for me to buy a PS3 yet though.
Khanivor
13/07/07 @ 11:08
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LOL.

And again:

LOL.

Any chance that next time a Sony dude spouts total BS you may wish to take him up on it?

"360 didn't win last Xmas"

"GT and MGS, we don't buy exclusives anymore we focus on new IP..."

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