This year's E3 may have changed format, but the formats' governors are still in town, and they're lining up to try and dazzle you with their traditional pre-E3 showcases.
This year Microsoft's up first, followed by Nintendo and then Sony. From your perspective in Europe, it will all happen on the same day: Wednesday, 11th July. Microsoft is at 4.30am, Nintendo at 5pm and Sony at 7.30pm.
As usual, we'll be sitting in the audience tapping feverishly into our laptops to bring you Live Text coverage. See how we capitalise that. It's very exciting. And we wanted to make sure you knew when to expect it.
What's more, a number of publishers will be hosting their own press conferences in the days that follow. It's not unusual for E3, but it is unusual to have them all doing so in such a usefully regimented manner. An hour for each. We can't imagine they'll be as spectacular as the platform-holder fare, but they could hold some surprises, and you'll be able to read what happened soon after each finishes.
So, with all that in mind, here's a full rundown of the conference timetable. All times are British Summer Time (BST). And now, it wasn't fun to work them out - I can barely count at the best of times. Enjoy.
Wednesday, 11th July
- 04:30 - Microsoft
- 17:00 - Nintendo
- 19:30 - Sony Computer Entertainment
- 22:00 - Electronic Arts
- 23:15 - Activision
Thursday, 12th July
- 00:30 - Midway
- 01:45 - Konami
- 16:00 - Take-Two
- 17:15 - THQ
- 18:30 - Ubisoft
- 23:30 - Disney Interactive