E for All consumer show scrapped

IDG backing resurgent E3 instead.

IDG World Expo has scrapped plans for a second E for All consumer event in Los Angeles this October.

The decision comes after the Entertainment and Software Association decided E3 should go big again, following a downscaled expo that received bad reviews two years running.

"We want to thank all of our E for All partners for their support, and we encourage E for All exhibitors to participate in the E3 new event, which we believe will meet their needs as well as those of the industry at large," said IDG in a statement on VE3D.

"IDG World Expo is very pleased to be partnering with the ESA on E3 and continuing to play a central role in that important industry event. We look forward to furthering our contribution to the success of the videogame community."

E3 takes place on 2nd to 4th June 2009, in Los Angeles, and remains a trade-only event. Attendance will not be capped, however, and could be as high as 40,000.

Games Convention, the biggest show on the calendar for the last two years, also undergoes meaty changes in 2009. The German event moves from Leipzig to Cologne - better travel access, accommodation - and has been renamed GAMESCom by the new organisers.

Games Convention has been pushed back from mid-August to September, too. This puts even more distance between itself and E3, hopefully increasing the likelihood of three platform holder conferences and less duplicate game demonstrations.

Comments (8) Latest comment 3 years ago

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  • Razz #1 3 years ago

    :o Didn't see this coming!
  • the_sas_man #2 3 years ago

  • penhalion #3 3 years ago

    So they scrap E for all in favour of a new E3 that may or may not allow actual consumers depending on who you talk to.
  • hoster #4 3 years ago

    "So they scrap E for all in favour of a new E3 that may or may not allow actual consumers depending on who you talk to."

    I thought in the olden days if you wanted to go to E3 you just made your own website called say, 'Dave's playstation page' write a load of hack reviews, apply to go to E3 as a journo and pretend you're in 'the industry'

    Shooorly if people want to go to the new E3 they can do the same thing? even easier these days with blogs et al.
  • andromeda #5 3 years ago

    sounds more like a rave
  • dr_faulk #6 3 years ago

    This article was totally overshadowed by Tim Curry in the Red Alert 3 commerical on the right....
  • jellyhead #7 3 years ago

    I heard they'll be stopping bloggers entering or limiting the numbers after one of the blog teams went around turning off displays during presentations using one of the universal off remotes at this years event.
    Nice work guys.
    / golf clap

    So, if it's moneyhats only, am i supposed to believe anything that comes out of next years E3?
  • Redeye #8 3 years ago

    Nah, they won't stop bloggers - or any other bugger, for that matter. Considering the bruhaha over the last couple of years, they'll want people through those doors like no-one's business, so they can trumpet the success of the 'new, re-energised E3 experience'.