Outspoken Silicon Knights boss Denis Dyack has claimed he couldn't give two hoots about the criticial response to Too Human, expressing his confidence that gamers will enjoy the Norse action-RPG if they just give it a chance.
"I'm not worried about the critical reception at all," he told Eurogamer, speaking at a press event in London earlier this month.
"Do I think people are going to be critical? Well people already have - people were critical about the game before they'd even played it, so I don't think that's necessarily going to change."
The Xbox 360-exclusive is out today in the US and on 29th August in Europe, after a complicated journey that saw the project start out on PlayStation in the nineties and eventually end up with Microsoft via Nintendo.
And Dyack made sure the game remained in the spotlight in the run up to release, sparking fierce debate on the Internet with a forum post slamming "trolls" for criticising Too Human before playing the finished version.
"I think if people see the game for what it is and review the game for what it is, then it'll get a good reception," Dyack added, with a thinly-veiled swipe at specialist games reviewers. "It's a solid game. We've made a lot of games - we stand behind it and we wouldn't release a game until it's ready, so we feel really good about that."
Silicon Knights had earlier been buoyed by the success of the demo released onto Xbox Live, which has been downloaded over 1 million times.
"I think the reception of the demo speaks for itself," Dyack insisted. "Are there people who don't like it? Well no one likes every game, but in the end if we're going to worry about critical reviews, then we're in the wrong industry.
"What I, and I think people at Silicon Knights are more concerned with, are when people play the game are they having a fun time and do they feel they're being entertained, and that's all that matters."
You can find out what we think of Too Human on Eurogamer today, and be sure to check out the full interview with Dyack elsewhere.