Denis Dyack has taken to the Internet to "draw the digital line" under criticism of his forthcoming Xbox 360 game, Too Human.
In a NeoGaf post, he calls on those who are looking forward to Too Human's release - and those who think it will be rubbish - to "stand up and be counted".
"I feel Too Human is a great game, likely to be better than most that will come out this year," Dyack wrote. "I certainly feel it is the best game we have ever made. I also believe the press and gamers alike will believe this."
And if he's wrong, Dyack is willing to accept punishment in the form of an Internet branding iron.
"When the game is released and everyone plays game all the speculation will be over. If I am wrong and gamers in general think the game is "crap" then I am comfortable with getting tagged 'Owned by the GAF'," he stated.
"However, if I am right and it is received well, I would like to see those 'Against' to be tagged with 'Owned by Too Human'."
The post is signed, "Denis Dyack - 'For'".
So will Denis end up taking a knife and fork to his hat while egg drips from his crying face? Why not rush to judge for yourself by taking a look at all the info over on the gamepage.
Too Human is out on 29th August.