Shigeru Miyamoto has finally convinced his wife to have a go at the odd computer game - and it's all thanks to the Nintendo DS, predictably.
"My wife does not play any kind of games. I have tried to make her interested with various games like Tetris, but she has never showed interest, until recently," Miyamoto told CNN.
"But we're beginning to tear down the walls, starting with the Nintendo DS games. It was fun to watch."
The veteran Nintendo designer also reckons that the Wii's accessible approach to game interfaces can help attract women to gaming. Although sadly Ellie persists in playing UNO all the bloody time and slagging everything else off.
"Although we have not gathered figures about this, I think games such as Wii Sports can interest women. Hopefully women will begin to enjoy games more. I think our target will be mothers," he continued.
"In a common family with a mother, father and children, I think mothers take the initiative in family entertainment and I think they would respond well to the Wii. And we might go as far as saying that we designed the Wii to that effect - as something that mothers would want to buy."
For more from Miyamoto, including a few old tales you might not have heard before - like why Mario has a moustache - check out the rest of the transcript.