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Activision: DJ Hero is "tremendous value" News

Xbox 360 PlayStation 3 Wii
News by Robert Purchese

3 July, 2009

Activision has told Eurogamer that DJ Hero, which costs over 100 of the Queen's pounds, actually represents "tremendous value".

"We don't comment on our product pricing strategies," said the publisher, ominously. "However, we believe that DJ Hero will provide tremendous value for our consumers by delivering an all-new interactive music experience with over 100 individual songs that are highlighted in over 80 unique mixes, a wide variety of music from some of the biggest artists including Jay-Z, Eminem, Benny Benassi, Gwen Stefani and Black Eyed Peas among others."

Retailers outed the suggested GBP 107.99 retail price for DJ Hero earlier this week. It's a steep game-plus-instrument mark-up for the Hero series, which has traditionally asked for around GBP 70 for each Guitar Hero game and peripheral.

ShopTo claims DJ Hero will be released on 13th November for PS3, Wii and Xbox 360. The date, we're told, also comes from Activision.

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Comments: 1-50 of 67 in total | next 50 »

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Petulant_Radish
03/07/09 @ 09:59
#1
+20
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No it's not. Liar.
jack_klugman
03/07/09 @ 09:59
#2
+4
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Dangerous precedent!
Eraysor
03/07/09 @ 10:02
#3
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It's tremendous value if you live in a parallel universe where rampant hyperinflation has crippled the UK economy.
JahB
03/07/09 @ 10:05
#4
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he can try his damage-control marketing spin as much as he wants, but people aren't stupid. if you pay 100 quid for a single game you're gonna expect something better than a guitar hero rehash with a plastic turntable.

edit: typo
Edited 1 times, most recently on 03/07/09 @ 11:06
mkreku
03/07/09 @ 10:08
#5
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He's not lying. It IS tremendous value.. for them. PLEASE BUY IT, MY CURRENT SOLID GOLD HUMVEE IS ALMOST OUT OF GAS, I NEED A NEW ONE.
Triggerhappytel
03/07/09 @ 10:13
#6
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Triggerhappytel: DJ Hero is "a rip off".
wizlon
03/07/09 @ 10:14
#7
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tremendous value.. ROFL!!
roz123
03/07/09 @ 10:14
#8
+1
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once you get it you will soon realise you have only a few songs to play with. The rest you will have to pay through the nose for
Zomoniac
03/07/09 @ 10:18
#9
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Tremendous value to the shareholder or the consumer?
kearneybobs
03/07/09 @ 10:19
#10
+1
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Bulls**t. Being ripped off. again by activision
sanctusmortis
03/07/09 @ 10:22
#11
+1
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My full setup for Rock Band cost that. Value how, exactly?
Brogan
03/07/09 @ 10:22
#12
-1
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but still no answers on why they use that fucking holler back girl track in every promo?
Edited 1 times, most recently on 03/07/09 @ 11:31
M_of_the_sys
03/07/09 @ 10:24
#13
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Uh oh. Activision's releasing a new peripheral game. Bend over everyone.
Edited 1 times, most recently on 03/07/09 @ 11:42
optimusprym8
03/07/09 @ 10:24
#14
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tremendous value... what, like the PSPGo?
Chazmeister
03/07/09 @ 10:27
#15
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And with a line up of songs no self respecting DJ would be caught dead throwing into their "mix".
systems
03/07/09 @ 10:27
#16
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That's a nice credit crunch-beating price. Not much cheaper than a USB turntable is it?
mingster
03/07/09 @ 10:38
#17
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lol @ svd_grasshopper: real djs play house/techno etc. good one that's hilarious.
andywilkie35
03/07/09 @ 10:40
#18
+3
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I'm not sure I like Activision anymore. Overcharging AND liars!
metalangel
03/07/09 @ 10:40
#19
+5
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You could buy an actual pair of real proper DJ decks for less than that and do it for real (and with better music). Or buy professional DJ mixing software and do it with mp3s for less than half that. Just fuck off Activision, and take your obviously shit, over priced shit with you.
Eraser
03/07/09 @ 10:41
#20
+1
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And yet everyone will buy this like a bunch of sense deprived idiots.
LeeroyJenkins
03/07/09 @ 10:43
#21
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Vote with your wallet guys, it's that simple... but wait no, you're all gonna go out and buy it regardless of price.
Tyronne
03/07/09 @ 10:44
#22
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Evidently their definintion of tremendous is very differnt to my own.

http://www.answers.com/topic/tremendous

ohh looking at the first , maybe I was wrong ` extremly large in amount` maybe it is the right definition.
skillian
03/07/09 @ 10:45
#23
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DJ Hero is tremendous value, and Gwen Stefani is a tremendous artist.
skillian
03/07/09 @ 10:50
#24
+2
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The Jonas Brothers fill Wembley mate, 1000 person 'superclubs' say nothing about the quality of house/techno music.
Widge
03/07/09 @ 10:53
#25
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True, you can probably get something like Traktor or Ableton for the cash, or splash out on a nice controller etc. Thing about DJ Hero is that its not an authentic mixing simulator, its a rhythm game for fun purposes. The same as Guitar Hero isn’t some sort of viable alternative to playing a real guitar.
Triggerhappytel
03/07/09 @ 10:54
#26
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LeeroyJenkins - "Vote with your wallet guys, it's that simple... but wait no, you're all gonna go out and buy it regardless of price."

I think you're doing us a disservice there. Most people on this site probably won't buy it because we're elitist snobs (:D), but I'm sure the general public will lap it up in its millions.
JahB
03/07/09 @ 11:02
#27
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all the superclubs (1000 or more capacity) are dance clubs.

you sir should leave that redneck village you live in once in a while. i don't know where you live, but that statement is just plain dumb. and just so you know, there's clubs for large audiences outside of mallorca.
skillian
03/07/09 @ 11:03
#28
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@svd_grasshopper

I'm not suggesting house/techno DJs should fill up Wembley to prove their worth. Quite the opposite in fact.

But I'm not criticising your music taste - I would listen to good hip hop over house or techno any day, but I'm not suggesting you should too.
Zomoniac
03/07/09 @ 11:05
#29
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It's 90,000 seats plus about 15,000 standing on the pitch. You'd make several million from one night there, if any dance DJ had a hope in hell of selling out Wembley they'd do it on the spot.
kangarootoo
03/07/09 @ 11:12
#30
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"i find my music, the music doesnt find me. i.e. taking your pick of what plays on uk radio. i still buy vinyl."

So what sorts of music do you listen to besides dance?
Widge
03/07/09 @ 11:12
#31
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I listen to all quality... from the minimal scene to the LA hip hop stuff (like Flying Lotus etc). No one genre is a win over another. The only stuff that truly sucks is bandwagon jumping clinically demographically marketed stuff.
cragtek
03/07/09 @ 11:13
#32
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Well they would say that.
Chufty
03/07/09 @ 11:17
#33
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What a pointless argument. Get back on topic: this is a rip off. My real decks didn't cost much more, and they're not made from Guitar Hero Plastic.

Who cares what genre of music comes with it?
kangarootoo
03/07/09 @ 11:17
#34
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"The only stuff that truly sucks is bandwagon jumping clinically demographically marketed stuff."

Unfortunately, if we have even heard of a band, there has probably been a bit of that taking place. If the band itself is genuine and makes good market, I kind of don't much mind how they are marketed. I would rather than heard of them than not.
kangarootoo
03/07/09 @ 11:19
#35
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@svd_grasshopper

Thought as much. At least you have a few decent influences under your belt :)
Sir_TimAlot
03/07/09 @ 11:23
#36
+1
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I'm buying it, deal with it. It's my money, it will look great next to my Steel Battalion controller.
Tetsuo_Shima
03/07/09 @ 11:28
#37
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Well said, grasshopper.
Mr_Dodger
03/07/09 @ 11:39
#38
+1
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"We don't comment on our product pricing strategies," says asshat before immediately commenting on product pricing strategies.
degville
03/07/09 @ 11:53
#39
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And to think they had the cheek to complain about the price of the ps3..
Tetsuo_Shima
03/07/09 @ 11:59
#40
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1210s ;) but the price of vinyl is extortionate, it's kind of made me sideline that hobby for now. I live just outside of Glasgow, so 23rd precinct and that place down jamaica street (rubadub records?) are the only two places to go.
El-Dev
03/07/09 @ 12:05
#41
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Hopefuly they'll stop supporting Sony before this tripe is out.


They're building up for Limp Bizkit/Linkin' Park Hero...
Edited 1 times, most recently on 03/07/09 @ 13:07
stampax
03/07/09 @ 12:07
#42
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lol.
superdelphinus
03/07/09 @ 12:07
#43
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why not just spend a bit more and get an actual turntable?
Bilbo_bobbins
03/07/09 @ 12:09
#44
+3
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I HATE ACtivision. Bunch of no good damn con artists. YOu would have to be a mug to purchase this for that price.
Toothball
03/07/09 @ 12:14
#45
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I don't like Activision, but I don't think this price is that bad. Less than I expected really. The Rock Band launch price was also less than I though it would be, so I didn't have a problems with that either. Also cost less than the Steel Battalion rig I've got. I'm not all that interested in DJ Hero though, so won't be getting it anyway.
sneetch
03/07/09 @ 12:22
#46
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"We don't comment on our product pricing strategies," said the publisher, ominously, before commenting on the products value and indirectly the product pricing.

I'm always reminded of Homer Simpson when I read this kind of thing: "I never apologize, Lisa. I'm sorry, but that's just the way I am."

Is a company telling you that their expensive product is worth the cost really all that surprising? I've no doubt it'll sell shedloads.
ryohazuki1983
03/07/09 @ 12:45
#47
+1
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Was interested in this until they announced the price.

Will wait a while for it to drop, don't mind waiting, like GH etc, crazy to buy on release IMO.
spidermanalf
03/07/09 @ 12:55
#48
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@ Grasshopper, i have no idea what you have wrote as everyone of your comments has received a score of -1 or more!

(I know how to read them if I want, but you must have written some shite!)
Edited 1 times, most recently on 03/07/09 @ 13:56
Zomoniac
03/07/09 @ 12:56
#49
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Also cost less than the Steel Battalion rig I've got.

The Steel Battalion rig is massive, has two big sticks, 40 buttons, metal flip switches and an extremely heavy duty all-metal three pedal board. Add to this the fact that it was fairly limited, as was always the plan, and it's not really comparable. I bet production costs per unit on that thing is several multiples of the DJ Hero deck. The DJ Hero deck is a small, single, all-plastic unit with three buttons. Your argument is like saying a £40 MadCatz steering wheel wouldn't be that expensive at £160 because a G25 is £200.
Toothball
03/07/09 @ 13:09
#50
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@Zomoniac:

There's also the likelyhood of sequels to consider in this case. We're pretty much guaranteed Activision will make more of them as they think they can get away with. Steel Battalion is good for two games, although the pair of them could possibly be considered as one, since it's the single and multiplayer versions. And the multiplayer servers are probably long gone, leaving my only option for that being to drag my rig and old Xbox to a friend's house and have some lonely 1 vs 1 matches. Someone shelling out for the deck now would likely see more use than my rig did.

Don't know why I'm arguing though, since I don't like Activision or this game. Any factor that stops people buying this one is fine by me.

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