Activision: DJ Hero is "tremendous value"

Out here 13th November.

Activision has told Eurogamer that DJ Hero, which costs over 100 of the Queen's pounds, actually represents "tremendous value".

"We don't comment on our product pricing strategies," said the publisher, ominously. "However, we believe that DJ Hero will provide tremendous value for our consumers by delivering an all-new interactive music experience with over 100 individual songs that are highlighted in over 80 unique mixes, a wide variety of music from some of the biggest artists including Jay-Z, Eminem, Benny Benassi, Gwen Stefani and Black Eyed Peas among others."

Retailers outed the suggested GBP 107.99 retail price for DJ Hero earlier this week. It's a steep game-plus-instrument mark-up for the Hero series, which has traditionally asked for around GBP 70 for each Guitar Hero game and peripheral.

ShopTo claims DJ Hero will be released on 13th November for PS3, Wii and Xbox 360. The date, we're told, also comes from Activision.

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