Activision: DJ Hero is "tremendous value"

By Robert Purchese Published 3 July, 2009

Out here 13th November.

Activision has told Eurogamer that DJ Hero, which costs over 100 of the Queen's pounds, actually represents "tremendous value".

"We don't comment on our product pricing strategies," said the publisher, ominously. "However, we believe that DJ Hero will provide tremendous value for our consumers by delivering an all-new interactive music experience with over 100 individual songs that are highlighted in over 80 unique mixes, a wide variety of music from some of the biggest artists including Jay-Z, Eminem, Benny Benassi, Gwen Stefani and Black Eyed Peas among others."

Retailers outed the suggested GBP 107.99 retail price for DJ Hero earlier this week. It's a steep game-plus-instrument mark-up for the Hero series, which has traditionally asked for around GBP 70 for each Guitar Hero game and peripheral.

ShopTo claims DJ Hero will be released on 13th November for PS3, Wii and Xbox 360. The date, we're told, also comes from Activision.

Picture of Robert.

About Robert Purchese

Bertie is Eurogamer's Senior Staff Writer. When he's not hunting down news stories he's often found playing with his kids or gabbling about fantasy games and strange online worlds.

Read more articles from Robert by visiting the Robert Purchese archive page.

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Comments (66) 3 years ago

Comments threads automatically close after 30 days, but please feel free to continue chatting on the forum!

  • Petulant_Radish #1 3 years ago

    No it's not. Liar.

  • jack_klugman #2 3 years ago

    Dangerous precedent!

  • Eraysor #3 3 years ago

    It's tremendous value if you live in a parallel universe where rampant hyperinflation has crippled the UK economy.

  • JahB #4 3 years ago

    he can try his damage-control marketing spin as much as he wants, but people aren't stupid. if you pay 100 quid for a single game you're gonna expect something better than a guitar hero rehash with a plastic turntable.

    edit: typo
    Edited by 1 at 03/07/09 @ 11:06

  • mkreku #5 3 years ago

    He's not lying. It IS tremendous value.. for them. PLEASE BUY IT, MY CURRENT SOLID GOLD HUMVEE IS ALMOST OUT OF GAS, I NEED A NEW ONE.

  • Triggerhappytel #6 3 years ago

    Triggerhappytel: DJ Hero is "a rip off".

  • wizlon #7 3 years ago

    tremendous value.. ROFL!!

  • roz123 #8 3 years ago

    once you get it you will soon realise you have only a few songs to play with. The rest you will have to pay through the nose for

  • Zomoniac #9 3 years ago

    Tremendous value to the shareholder or the consumer?

  • kearneybobs #10 3 years ago

    Bulls**t. Being ripped off. again by activision

  • sanctusmortis #11 3 years ago

    My full setup for Rock Band cost that. Value how, exactly?

  • Brogan #12 3 years ago

    but still no answers on why they use that fucking holler back girl track in every promo?
    Edited by 1 at 03/07/09 @ 11:31

  • M_of_the_sys #13 3 years ago

    Uh oh. Activision's releasing a new peripheral game. Bend over everyone.
    Edited by 1 at 03/07/09 @ 11:42

  • optimusprym8 #14 3 years ago

    tremendous value... what, like the PSPGo?

  • Chazmeister #15 3 years ago

    And with a line up of songs no self respecting DJ would be caught dead throwing into their "mix".

  • systems #16 3 years ago

    That's a nice credit crunch-beating price. Not much cheaper than a USB turntable is it?

  • mingster #17 3 years ago

    lol @ svd_grasshopper: real djs play house/techno etc. good one that's hilarious.

  • andywilkie35 #18 3 years ago

    I'm not sure I like Activision anymore. Overcharging AND liars!

  • metalangel #19 3 years ago

    You could buy an actual pair of real proper DJ decks for less than that and do it for real (and with better music). Or buy professional DJ mixing software and do it with mp3s for less than half that. Just fuck off Activision, and take your obviously shit, over priced shit with you.

  • Eraser #20 3 years ago

    And yet everyone will buy this like a bunch of sense deprived idiots.

  • LeeroyJenkins #21 3 years ago

    Vote with your wallet guys, it's that simple... but wait no, you're all gonna go out and buy it regardless of price.

  • Tyronne #22 3 years ago

    Evidently their definintion of tremendous is very differnt to my own.

    [link url=http://www.an swers.com/topic/tremendous
    ]http://www.an swers.com/topic/tremendous
    [/link]

    ohh looking at the first , maybe I was wrong ` extremly large in amount` maybe it is the right definition.

  • skillian #23 3 years ago

    DJ Hero is tremendous value, and Gwen Stefani is a tremendous artist.

  • skillian #24 3 years ago

    The Jonas Brothers fill Wembley mate, 1000 person 'superclubs' say nothing about the quality of house/techno music.

  • Widge #25 3 years ago

    True, you can probably get something like Traktor or Ableton for the cash, or splash out on a nice controller etc. Thing about DJ Hero is that its not an authentic mixing simulator, its a rhythm game for fun purposes. The same as Guitar Hero isn’t some sort of viable alternative to playing a real guitar.

  • Triggerhappytel #26 3 years ago

    LeeroyJenkins - "Vote with your wallet guys, it's that simple... but wait no, you're all gonna go out and buy it regardless of price."

    I think you're doing us a disservice there. Most people on this site probably won't buy it because we're elitist snobs (:D), but I'm sure the general public will lap it up in its millions.

  • JahB #27 3 years ago

    all the superclubs (1000 or more capacity) are dance clubs.

    you sir should leave that redneck village you live in once in a while. i don't know where you live, but that statement is just plain dumb. and just so you know, there's clubs for large audiences outside of mallorca.

  • skillian #28 3 years ago

    @svd_grasshopper

    I'm not suggesting house/techno DJs should fill up Wembley to prove their worth. Quite the opposite in fact.

    But I'm not criticising your music taste - I would listen to good hip hop over house or techno any day, but I'm not suggesting you should too.

  • Zomoniac #29 3 years ago

    It's 90,000 seats plus about 15,000 standing on the pitch. You'd make several million from one night there, if any dance DJ had a hope in hell of selling out Wembley they'd do it on the spot.

  • kangarootoo #30 3 years ago

    "i find my music, the music doesnt find me. i.e. taking your pick of what plays on uk radio. i still buy vinyl."

    So what sorts of music do you listen to besides dance?

  • Widge #31 3 years ago

    I listen to all quality... from the minimal scene to the LA hip hop stuff (like Flying Lotus etc). No one genre is a win over another. The only stuff that truly sucks is bandwagon jumping clinically demographically marketed stuff.

  • Chufty #32 3 years ago

    What a pointless argument. Get back on topic: this is a rip off. My real decks didn't cost much more, and they're not made from Guitar Hero Plastic.

    Who cares what genre of music comes with it?

  • kangarootoo #33 3 years ago

    "The only stuff that truly sucks is bandwagon jumping clinically demographically marketed stuff."

    Unfortunately, if we have even heard of a band, there has probably been a bit of that taking place. If the band itself is genuine and makes good market, I kind of don't much mind how they are marketed. I would rather than heard of them than not.

  • kangarootoo #34 3 years ago

    @svd_grasshopper

    Thought as much. At least you have a few decent influences under your belt :)

  • Sir_TimAlot #35 3 years ago

    I'm buying it, deal with it. It's my money, it will look great next to my Steel Battalion controller.

  • Tetsuo_Shima #36 3 years ago

    Well said, grasshopper.

  • Mr_Dodger #37 3 years ago

    "We don't comment on our product pricing strategies," says asshat before immediately commenting on product pricing strategies.

  • degville #38 3 years ago

    And to think they had the cheek to complain about the price of the ps3..

  • Tetsuo_Shima #39 3 years ago

    1210s ;) but the price of vinyl is extortionate, it's kind of made me sideline that hobby for now. I live just outside of Glasgow, so 23rd precinct and that place down jamaica street (rubadub records?) are the only two places to go.

  • El-Dev #40 3 years ago

    Hopefuly they'll stop supporting Sony before this tripe is out.


    They're building up for Limp Bizkit/Linkin' Park Hero...
    Edited by 1 at 03/07/09 @ 13:07

  • stampax #41 3 years ago

    lol.

  • superdelphinus #42 3 years ago

    why not just spend a bit more and get an actual turntable?

  • Bilbo_bobbins #43 3 years ago

    I HATE ACtivision. Bunch of no good damn con artists. YOu would have to be a mug to purchase this for that price.

  • Toothball #44 3 years ago

    I don't like Activision, but I don't think this price is that bad. Less than I expected really. The Rock Band launch price was also less than I though it would be, so I didn't have a problems with that either. Also cost less than the Steel Battalion rig I've got. I'm not all that interested in DJ Hero though, so won't be getting it anyway.

  • sneetch #45 3 years ago

    "We don't comment on our product pricing strategies," said the publisher, ominously, before commenting on the products value and indirectly the product pricing.

    I'm always reminded of Homer Simpson when I read this kind of thing: "I never apologize, Lisa. I'm sorry, but that's just the way I am."

    Is a company telling you that their expensive product is worth the cost really all that surprising? I've no doubt it'll sell shedloads.

  • ryohazuki1983 #46 3 years ago

    Was interested in this until they announced the price.

    Will wait a while for it to drop, don't mind waiting, like GH etc, crazy to buy on release IMO.

  • spidermanalf #47 3 years ago

    @ Grasshopper, i have no idea what you have wrote as everyone of your comments has received a score of -1 or more!

    (I know how to read them if I want, but you must have written some shite!)
    Edited by 1 at 03/07/09 @ 13:56

  • Zomoniac #48 3 years ago

    Also cost less than the Steel Battalion rig I've got.

    The Steel Battalion rig is massive, has two big sticks, 40 buttons, metal flip switches and an extremely heavy duty all-metal three pedal board. Add to this the fact that it was fairly limited, as was always the plan, and it's not really comparable. I bet production costs per unit on that thing is several multiples of the DJ Hero deck. The DJ Hero deck is a small, single, all-plastic unit with three buttons. Your argument is like saying a £40 MadCatz steering wheel wouldn't be that expensive at £160 because a G25 is £200.

  • Toothball #49 3 years ago

    @Zomoniac:

    There's also the likelyhood of sequels to consider in this case. We're pretty much guaranteed Activision will make more of them as they think they can get away with. Steel Battalion is good for two games, although the pair of them could possibly be considered as one, since it's the single and multiplayer versions. And the multiplayer servers are probably long gone, leaving my only option for that being to drag my rig and old Xbox to a friend's house and have some lonely 1 vs 1 matches. Someone shelling out for the deck now would likely see more use than my rig did.

    Don't know why I'm arguing though, since I don't like Activision or this game. Any factor that stops people buying this one is fine by me.

  • Zomoniac #50 3 years ago

    @Toothball

    Yeah, but this is Activision. DJ Hero 2 will be released with a 4-button deck and DJ Hero 3 with a 5-button deck and they'll all be incompatible with one another :)

  • Toothball #51 3 years ago

    @Zomoniac:

    Nah, they'll add features that no one uses like the Guitar track pad thing. That was such a good feature I hear they included the option to switch it off.

  • kinky_mong #52 3 years ago

    Oh god, when did the worst troll from the CVG site starting posting on EG?!

    And for the record if it wasn't for the Hip Hop movement of the early 80's DJing would still be the sole property of someone like Jimmy Saville.

  • Lankysi #53 3 years ago

    I particularly like how Activision don't even have DJ Hero listed on their website! And I can't see a forum for us to go complain over there on.

    No, instead, they tell other sites how "great" and "tremendous" they are...............then run before anyone can say otherwise!!!!

  • Shyvah #54 3 years ago

    You are being very narrow in your definition of hip-hop grasshopper. Ther is a lot more to it than what you've seen in the charts.

  • skillian #55 3 years ago

    DJ Shadow, promoter of this game.

  • Shyvah #56 3 years ago

    I'm not sure there is any point because you wouldn't know them anyway. Here's a couple off the top of my head. Copperpot from the US and Blufoot from the UK.

  • Redeye #57 3 years ago

    Activision cockwit blarts his own product is tremendous value. Well, allow me to retort.

    JUST. FUCK. OFF.

    To the ends of the universe, if not further.

  • WickedDeeJ #58 3 years ago

    Meh, I made do without Rock Band when it was launched at a rip-off price - I'll make do without DJ Hero.

  • Pastici #59 3 years ago

    If there is 100 songs as they say then 79p a song plus the cost of the game and Deck, it makes sense price wise. Still not happy though.

  • lockload #60 3 years ago

    ^^
    The problem isnoone will like all the songs may 2 out of every 3...

    I can buy a dam console for £100 activision are idiots i hope it bombs i can then get one for £50 in the bargain bucket
    Edited by 1 at 03/07/09 @ 21:06

  • skabba1972 #61 3 years ago

    Are they living in the same shit recession as I am?

  • TrevSkyline #62 3 years ago

    TREMENDOUS VALUE???????????????????????

    LOL, save a few more £ and you could afford an XBox 360, so I don't think ANY game + "controller" is worth the asking price of a system.....

  • RobotRocker #63 3 years ago

    @ svd_grasshopper

    how can you mark down neutral comments?

    Music genre fanboyism is as grating as console fanboyism. Here endeth the lesson.

    Was looking forward to this. It was an interesting spin on making the genre work and E3 reports sounded quite promising. Then as usual, Activision ruined it like they are ruining everything recently. And quite frankly they can piss off if they expect anyone to pay that price. I never imagined a company getting worse than the 'old' EA but here we are.

  • shamblemonkee #64 3 years ago

    I don't comment on pricing threads, but....

    sadly think it will sell by the crapload.

  • kestral #65 3 years ago

    Not bad compared to a Hori stick

  • Rodney #66 3 years ago

    Grasshoper,

    I am reluctant to be brought down to your level but has it occured to you that judging all hip hop music based on commercial hip hop in the charts is the same as judging all dance music based on commercial dance music in the charts.

    Because by your logic all dance music must be shit because the Venga Boys are dance music and they are shit.

    I actually happen to like a lot of electronic music (leftfield, Amon Tobin, Boards of Canada, Prodigy, Aphex Twin) but I find instrumental hip hop more satisfying to mix. Am I also brainwashed by mainstream radio and marketing?
    Edited by 1 at 07/07/09 @ 07:05