Disney has popped its ears to one side and unveiled Pure, a quad bike-racer for PC, 360 and PS3.
It will be out this autumn. And apologies if you know all this, but we skipped over it last week.
Black Rock Studios is the creative force behind it, and was once known as Climax Racing and made MotoGP and ATV Offroad Fury games.
Pure sits you on a quad bike and makes you go very fast and do silly jumps that could kill you, while boasting all sorts of things like "photo-realistic" environments, clever computer-brains and new hardware this and that.
It has online multiplayer for up to 16 of you, and has had real quad bike maniacs lending an authentic hand to proceedings.