SEGA of America's marketing boss Sean Ratcliffe has (almost) conceded to GameDaily what the rest of the world has been shouting at him for some time: that Sonic games have been mostly terrible since the first couple.
"Some of that criticism is probably warranted," Ratcliffe said. He added that the company is taking the "first steps in making sure the quality is right" - belated steps, some would say - this year, with new console title Sonic Unleashed, as well as BioWare's Sonic Chronicles on DS.
"We definitely recognise that a franchise that has been going as long as Sonic, you really have to put a huge amount of effort in to make sure that you maintain that quality, and arguably a disproportionate amount of effort," he said.
"We're constantly looking at innovation. We can't just stand still with Sonic; we've got to be looking at different ways to develop the character, different genres, and so on," Ratcliffe said, perhaps unaware that many fans feel that innovation is exactly what went wrong in the first place.
To be fair, he's right about the standing still.