Call of Duty 4 community manager Robert Bowling has raged at Activision "senior super douche" Noah Heller for "pulling s*** out of his ass".
Heller, producer for COD: World at War, had been using COD4 as a reference point in interviews, you see. And Bowling doesn't think Heller knows what he's talking about.
"A rule of thumb I like to use is: when promoting your game. Promote your game. Don't compare it to another game, or reference what other games did in the past, pitch your game," writes Bowling on his IAMfourzerotwo blog.
"Can you guys please stop interviewing this guy [and] talk to someone who actually works on the dev team at Treyarch and knows what the f*** they're talking about. Not Senior Super Douche Noah Heller from Activision - who apparently has never played the game and doesn't even work at the developer.
"I can't take another Google alert of garbage coming through my inbox with bulls*** quotes from this guy," he adds.
Treyarch's Call of Duty: World at War releases for PC, Xbox 360, PS3, PS2, Wii and DS this Friday.
Whether or not the gritty World War II shooter can live up to the lofty precedent set by Infinity Ward and Call of Duty 4: Modern Warfare remains to be seen. World at War does have Nazi zombies in, though.
Head over to our recent hands-on impressions of Call of Duty: World at War to find out more. Oh and Noah Heller was the man leading the press event. What a coincidence.