Jump to navigation
Advertisement

Chinese WOW returns after two months News

MMO News by Robert Purchese

22 September, 2009

The Chinese World of Warcraft servers are back online after an enforced two-month hiatus while the government checked out a swap in local operators.

Subscribers will not be charged for the period, and veteran players will be given a special pet.

Blizzard ditched The9 for rival provider NetEase on 7th June; a move the authorities scrutinised and soon picked holes in. Gamasutra claims government regulators took issue with the depiction of undead to children playing the MMO.

Those problems have been solved, but the the damage has been done, as reports reckon the downtime cost approximately $150,000 every day. Harder to quantify is the potential player loss the outage has resulted in: two months of no service in the world's biggest online market must hurt, even if Blizzard makes less money from Asia than other regions.

Running a global operation like World of Warcraft costs a lot of money. Exactly how much, Blizzard's J. Allen Brack attempted to describe at the Game Developers Conference in Austin, Texas last week.

Advertisement

Are you excited about World of Warcraft: Wrath of the Lich King on PC?
View Eurogamer readers most anticipated games

Thanks!

Want to comment on this article? Log in, or register!

Comments: 1-16 of 16 in total

Poster
Comment Low-scoring comments hidden. Log in to see them!
Xensor
22/09/09 @ 08:46
#1
0
You buried this comment
Comment below viewing threshold
Show
They better not get the kungfu panda! :P
ybfelix
22/09/09 @ 09:00
#2
0
You buried this comment
Comment below viewing threshold
Show
Actually it has been running under Netease since July 30 (a "public beta" that's free for all existing players). Now it begin to accept new registerations and start charging. Though the outage hurt user base quite a bit (once stopped playing people starting to realize there are other things to life... or other MMOs)
Canyarion
22/09/09 @ 09:12
#3
0
You buried this comment
Comment below viewing threshold
Show
"the the" (just pointing out a typo)
Velios
22/09/09 @ 09:29
#4
+3
You buried this comment
Comment below viewing threshold
Show
I think Blizzard can afford it.
white_frank_white
22/09/09 @ 09:33
#5
-7
You buried this comment
Comment below viewing threshold
Show
I'd probably kill myself if this happened in EU
TheVoice
22/09/09 @ 09:42
#6
0
You buried this comment
Comment below viewing threshold
Show
Bet that's lost them quite a few players by now too.
Camorrista
22/09/09 @ 09:47
#7
-1
You buried this comment
Comment below viewing threshold
Show
"failed to generate a profit of 9 million due to downtime" != "cost 9 million"
geeza2020
22/09/09 @ 10:16
#8
0
You buried this comment
Comment below viewing threshold
Show
yeah i bet that really stung Blizzard. Its not like they have about a gazillion or so other people paying out for their digital crack is it?
Fantinu
22/09/09 @ 11:36
#9
+2
You buried this comment
Comment below viewing threshold
Show
Slightly less gold in the Blizzard Dungeons.
ps3owner
22/09/09 @ 12:14
#10
0
You buried this comment
Comment below viewing threshold
Show
the green dam had to be installed on the servers first. took 'em a couple of month to steal all the right bits of source code though. all sorted now and ready to block any dissident chatter
Nephirion
22/09/09 @ 12:47
#11
0
You buried this comment
Comment below viewing threshold
Show
Those problems have been solved, but the the damage has been done, as reports reckon the downtime cost approximately $150,000 every day.

And yet the Gold Farmers its business as usual with trade spam, enviroment spam, mail spam :(

Maybe Blizz should charge 10% of whatever Farmers make to turn a blind eye to their activities?
stevetuck
22/09/09 @ 13:46
#12
0
You buried this comment
Comment below viewing threshold
Show
Ni Hao and farm som... never mind :P
anomagnus
22/09/09 @ 14:42
#13
0
You buried this comment
Comment below viewing threshold
Show
i love how people talk about gold sellers as this fucking SCOURGE of humanity.

I've played the game since 2005. I think i get about one letter a month from a gold seller, and maybe one whisper. The way the internet acts up, you'd think that people couldn't move five feet without being harassed by the ENTIRE population of china
Slipstream
22/09/09 @ 16:37
#14
0
You buried this comment
Comment below viewing threshold
Show
A loss that will be made 10X over when Cataclysm hits.
Rens11
22/09/09 @ 19:45
#15
0
You buried this comment
Comment below viewing threshold
Show
@ White_frank_white

theres more to life than wow ya know!!!
Vroom!
23/09/09 @ 07:34
#16
0
You buried this comment
Comment below viewing threshold
Show
Yip. They can afford it.

Comments: 1-16 of 16 in total

Want to comment on this article? Log in, or register!

X View gallery