Capcom explains Bionic PC pricing
USD 15 "an appropriate price" for PC.
The PC version of Bionic Commando Rearmed costs an extra five dollars because of "different business terms/expectations in that sector and, more importantly, generally prevailing pricing of PC digital games versus their console counterparts".
That's according to Capcom's US VP of strategic planning, Christian Svensson, who told Shacknews, "It has nothing to do with piracy concerns" in an email on Friday night.
Bionic Commando Rearmed is due out on Xbox Live Arcade this Wednesday, 13th August, where it will cost 800 Microsoft Points (GBP 6.80 / EUR 9.60 / USD 10.00). The PSN version's European release date is TBC (our money's on next Thursday), but the price is confirmed as GBP 6.99 / EUR 9.99 / USD 9.99.
Svensson pointed to portal sites for PC games released primarily through digital distribution to back up his point about pricing. "USD 14.99 represents an appropriate price for the platform and you should probably expect our PC pricing to always be slightly higher than the console equivalent in this space," he wrote.
The PC version of Bionic Commando Rearmed is due for release through Steam, Direct2Drive and other digital distributions platforms on 14th August.
Look for our review of BCR this week. In the meantime, you can check out our Bionic Commando Rearmed hands-on preview for preliminary thoughts.
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Comments (18) Latest comment 4 years ago
Comments threads automatically close after 30 days, but please feel free to continue chatting on the forum!
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And im not sure if they check the articles, but they definitely do keep re-titling them (probably so the title fits in the box nicely), which plays hell with my RSS reader.
2-4 copies of each item, each with slight different titles... ugh!
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Yes, this is very annoying. Surely they have a test page where they can see how the potential headline fits on the page before sending the article live?
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this is happening more and more.. get the coffee machine fixed ASAP!
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As long as the quality can defend the price i dont mind if they make more use of the 1200-1600 prices on xbla.
Lumines live shouldve never have costed 1200 even though i bought it at that price. If Bionic Commando is as good as i think then 800 is a bargain compared to most other 800 priced games.
Better quality = Higher prices = Good
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Can someone explain to me what that means? The first bit I sort of understand ("we expect to sell less copies, so we charge more"
Given that licensing for release on a console costs money, whereas releasing on PC incurs no such costs, I am confused.
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The sentence there sounded like Marketing BS in it's purest form.
But I'm sure it refers to the costs of distributing the gae digitally on an unproven digital distribution network (unless they're suing STEAM - I'm not that clued up about that).
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Charging more than other formats is a sure fire way to get more people to buy it.
Totally.
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This means*:
We think it's not going to sell too well so we're bumping the price up, and more importantly, we have decided that PC games sold via digital distribution cost more for consumers than console games sold via digital distribution, based on an apples-vs-hippopotamuses comparison that fails in all ways to actually be correct or even slightly defensible but means we can charge more. By phrasing this in marketingese, no-one will be able to understand and thus object.
* YMMV. E&OE.
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