Eidos is offering you the chance to buy the latest Championship Manager game for as little at 1p and a £2.50 transaction fee.
The promotion runs from 9am today until midnight on 10th September. You must register on the ChampMan website to make use of the offer, which only applies to digital downloads.
Championship Manager 2010 will be available to download from 11th September, at which point the game's price will rise to £29.99.
"This is the first time an initiative like this has ever been tried in the videogames market," said CM2010 boss Roy Meredith, no doubt aware of the pioneering Radiohead In Rainbows album sale.
"This is the best Championship Manager the studio has ever made and we want as many people as possible to try the full new game as once they try it we're convinced they will come back again and again."
Our recent hands-on impressions of Championship Manager 2010 has all the nitty gritty details.