Blizzard has signed a deal with pay-per-view channel DIRECTV to televise the third annual BlizzCon gathering, where real humans dress like elves.
Tickets have already gone on sale for the event taking place at the Anaheim Convention Centre in, well, Anaheim, California on 10th and 11th October.
DIRECTV is only available in the US, sadly, but those with access can watch a minimum of eight hours of high definition coverage - for free if you are a new subscriber to the channel.
This will be the first time Blizzard has televised BlizzCon, where fans congregate from all over the world in silly costumes to celebrate the likes of Warcraft, StarCraft, and Diablo.
With World of Warcraft: Wrath of the Lich King, StarCraft II, and Diablo III all in development there should be plenty to talk about.