Blizzard not worried about losing WOW fans to Diablo III

By Tom Bramwell Published 28 June, 2008

"Certainly hoping" for some crossover.

Blizzard has said that it is "hoping" that World of Warcraft's monstrous fan-base will take an interest in its latest game, action-RPG Diablo III, but that it isn't concerned about losing monthly WOW revenue.

"No we're not afraid of losing WOW subscribers to Diablo III," lead designer Jay Wilson said during a press conference - following the game's unveiling at Blizzard's Worldwide Invitational event in Paris this weekend.

"There's not as big of a crossover as we expected between the two communities," senior exec and Blizzard co-founder Frank Pearce offered on the same subject, "but we're certainly hoping that the WOW community will be interested in DIII."

Diablo III was unveiled in some style at the Blizzard WWI event, which we reported live. The publisher not only revealed the game, but released screenshots, a sword-whetting cinematic trailer and a massive 19 minutes of gameplay footage.

Look out for more on Diablo III as it happens.

Picture of Tom.

About Tom Bramwell

Tom is Operations director of Eurogamer Network and Editor-at-Large of Eurogamer.net. He joined the company in February 2000.

Read more articles from Tom by visiting the Tom Bramwell archive page.

You may also like...

Comments (10) Latest comment 4 years ago

Comments threads automatically close after 30 days, but please feel free to continue chatting on the forum!

  • Man_s #1 4 years ago

    It already did Diablo on consoles with the original Diablo on the PlayStation, which I bought just to play co-op when 2 PCs at home was all but a dream... Now me and my brother will probably buy a copy each, since we both have our own gaming PCs :)
    As for a 360 version down the line... with big co-op plans they seem to have, yeah, why not! I can never have too much Diablo.

  • Dezm0nd #2 4 years ago

    It's not REALLY a problem when you're worried that some millions of people might go and play another game of yours, is it? :p

    WoW players will keep their accounts and justify it by playing D3 online.

    Blizzard and Valve will rule the PC market, I think.

  • Wyrm #3 4 years ago

    The two can co-exist without a problem.

    Blizzard are gonna make an absolute shitload of money though.

  • callum9999 #4 4 years ago

    Is there a reason why all these stories are being split into loads of seperate articles?

  • Pirotic #5 4 years ago

    Makes you wonder, Battle.net has been free for yonks but I could imagine it would make more sense if they expand that WoW sub into a battle.net sub, so £8.99 a month gets you WoW and some of the extra online modes of Diablo and SC (so properly hosted games for the rank/ladder system to be played on). Else they'd shoot themselves in the foot as I doubt I'll have time for WoW when SCII hits.

  • mysha #6 4 years ago

    I think they are right. I've no interest on Warcraft or Starcraft but can't get enough of Diablo. This and Civilization are the only reasons I still have a gaming PC.

  • Buran #7 4 years ago

    Imo Diablo III will act as a black hole to all the other games in the market (PC and consoles as well).

    I remember my experience with Diablo II as a times in that barely played another games, and in this times I has no Internet. Diablo III probably will kill most of my interest in keep playing another games, except ocasionally fps matches. Simply: Starcraft II + Dawn Of War II + Diablo II = consoles doomed.

  • Buztafen #8 4 years ago

    "AAAAAHH FRESH MEAT!!!!" This brings back good memories, i hope The Butcher makes a cameo! :)

  • neuroniky #9 4 years ago

    Ok, now I need to reinstall D2 and stop playing AoC. Well done Blizz :D

  • otto #10 4 years ago

    I personally don't see a tremendous amount of overlap between WoW & Diablo, any more than there would be between WoW and any other dungeon crawler. They're not really the same thing at all, are they?