BioWare big boss Ray Muzyka thinks "the best" way to stamp out PC piracy is by offering lots of downloadable content.
"We're doing a lot of post-release downloadable content on all of our PC titles going forward. We think it's a good thing to encourage players to make them want to buy a PC title," Muzyka told MTV Multiplayer.
"That's ultimately the best, most successful path to prevent piracy - to have players that want your games, want to believe in them and think they're high-quality and realise they're going to get a lot of value out of them as platforms for long time afterwards."
His comments echo what NVIDIA boss Roy Taylor told us earlier this summer. He said games need to become an increasingly valued service offering "patches, mod packs, expansions, maps" and more. That, he argued, coupled with digital authentication, is the "direction it's going to go".
BioWare used digital authentication for the PC version of Mass Effect and came under fire for requiring online validation every three days. This was later changed to appease the masses.
BioWare currently has Dragon Age in development for at least PC and maybe other platforms, and some sort of announcement is expected on it today.
We'll keep you posted.