Ballmer re-ignites 360 Blu-ray speculation
Throwaway comment open to interpretation.
Xbox 360 could be on the receiving end of a new Blu-ray drive accessory if comments by Microsoft CEO Steve Ballmer are to be believed.
But are they to be believed? Speaking to Gizmodo, an otherwise-guarded Ballmer says, "Well I don't know if we need to put Blu-ray in there - you'll be able to get Blu-ray drives, can get Blu-ray drives as accessories."
Opinion around the Eurogamer breakfast table is that he meant you could buy a Blu-ray drive separately if you want to watch Blu-ray films, not least because he immediately continued:
"I think probably the future of movies is on-demand actually as opposed to via distribution on physical media, so we're just going to keep driving forward and try to make it the best entertainment - overall entertainment, not just gaming but overall entertainment - experience we can."
Microsoft PR told Gizmodo that it was "not ready to comment" on anything beyond Zune Video and 1080p instant-on HD streaming.
If it is a minor gaffe, it wouldn't be the first time this year. Back in June, Ballmer suggested that a new model of Xbox 360 would be out in 2010, only for people closer to the Xbox business to clarify that he was referring to Project Natal and chose his words poorly.
This week's Blu-ray interview snippet is on video, so make your own mind up.
P.S. As lifelong fans of hypotheticals, Digital Foundry has considered how such a drive might work on Xbox 360 from a technical perspective. Or rather, how it's very unlikely to work.
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Comments (54) Latest comment 2 years ago
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http://www .youtube.com/watch?v=wvsboPUjrGc
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For those people, who would be waiting a long time for an HD movie to download, an addon is a cracking idea.
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the news would have been spun very differently IMO and we'd be seeing statements from the likes of HMV etc. getting very angry.
BTW: I'm feeling very cynical about the games journalism today
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ok, Donnies comments may be a little optimistic but you're wrong to discount everything he's saying. What if Sky release a new box with streaming? What happens if the Zune video store really works? Blu Ray's going to be available as an HD format for a long time but it's most certainly not the future and services such as Netflix in the US clearly show DD is possible sooner rather than later.
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Also don't forget that many people like to have a collection of movies, you can't collect download rentals from your favourite on demand service and it's simply not practical to download and save a load of HD format movies from the internet (especially in the UK where the download could take days to complete) and for these reasons Blu-Ray will only increase in popularity, until a bigger and better format comes along that is.
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Shit shit sorry! Mouse slipped, meant to click on plus. Have a double fine ++ from me.
Anyway, it's far too early to ditch or even boycott HD physical media. The UK has appalling broadband speeds across most of the country and a population that likes to own and hold what it pays for. Maybe if we all had South Korea's infrastructure...
Anyone know what the US is like for BB speed? That's where Microsoft will be getting their data from. [Insert baseball ref. Include "world series" ref]
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You need to do some research sunshine. BR has exceeded DVD's original market penetration in a much shorter time. DVD took ages to get to the average consumer and that was largely due to PS2.
As HDTV (you can't really buy a non HDTV that is larger than 24"" these days) takes traction, as it already has, the obvious coupled piece of kit is BR. Now BR discs are comparable to DVD prices 3 yrs ago (online - supermarkets - ignore HMV), there is no reason to buy DVD (unless you are talking about a £3 film) if you have a BR player.
Online download services are Niche now and will be for some time. Just cause you or a few others use it, does not make it standard. For the average Joe, they want to watch movies in their lounge, not on a PC. Most homes do not own a media streaming device in the lounge, and ownership of a PS3/Xbox fall into niche (though expanding) market
(if the wii could stream high def content then.....)
UK market needs to up Broadband speeds beyond 20 Mbits to the door for HD movie download to even be bearable.
The future though (I work for a large telecoms Company) is 10MB Ethernet to the door (thats megabytes not megabits like your DSL is right now). Until that happens, Download is niche for now. Unless you are a pirate.
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In other words it's not really something that is going to happen now is it.
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What I want is a subscrition service, say £20 a month and for that I can watch any movie any time, its happening to music and it will happen to movies as well (infact movies are more probable because a) you dont watch movies over and over again and b) people need more portability for their music listening)
I think Blu ray will be the defacto standard for a decade for phyical media but it will be a pretty niche product for those who want the very best, things like lossless sound etc.
Don't get me wrong I love my blu ray collection but i'm finding it harder to justify the cost over DVD when DVD's are so heavily discounted and while everyone I show it off to is impressed no one I know follows that interest up by buying their own players because as the benefit over DVD is marginal to most people. I think the same people would line up to buy a £100 box that gave them any movie they wanted at any time for a reasonable monthly fee.
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the PS3 is not half arsed at BR. It's very capable, faster than most standalone players, (though they are quickening up) and now supports (through the slim) DTS MA 7.1 Bit streaming. Picture is great and my stand alone player (panasonic) isn't that much of a leap (PQ wise) over the PS3.
Half arsed at games? only if you really need badly ported Mulitplatform games
(but you probably do have the better combo if i am being honest)
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No sony do not make blu ray, blu ray is made by a many manufacturers all of whom are in the blu ray consortium.
The largest beneficiary of Blu ray royalties is in fact Panansonic
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I feel sorry for those who got duped into buying HD-DVD players by Microsoft. Actually, not really.
/Nelson laugh
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More people owning the stupid pricey tech means (hopefully!) the chances are higher for realistic prices on boxsets in the future, hell it might even mean less high street inflated pricing on blu in general so bring it on MS!
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And you are right, take for example latest Wolverine/star trek film, £10 on play.com for the DVD, £17 for the BR.
For me, I rent on on BR from Blockbuster for £3-4 (or 5 of £10). Far cheaper than buying DVD/BR.
The films I have to have in my library, then it's a BR purchase.
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On average slightly slower than the UK but they have the same problems we do - fast internet capable of HD streaming in the cities, but still too many people with slow connections in outlying places to mean it can replace physical media.
In theory at least, our problem should be easier to fix because we have far less ground to cover.
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commercial internet speeds will indeed be up to scratch in 2/3y time, but it being available does not mean that it will be subscribed to by everyone. This site shows that at this moment avg speeds in the states is 4.2mbps, which is too low for movies, but high enough to have a comfortable internet experience. Do you think that everybody will immediately buy into 20mbps speeds just for movies and lose the ability to have a physical product? I seriously doubt that.
as for MS nd the BIGGEST software company: has it occured to you that maybe their "DD's the future" shit is only to rain on Sony's BR parade? Do you think they can mention that "BR's the future"? Wouldn't that be like supporting Sony's decision too much and leaving them out in the cold?
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Virgin is Niche (but do have great speeds) as it's very area specific.
Sky is Niche 10%-15% (esp. HD - again less than 20% of sky subscribers)
I agree, give it 3 yrs and we'll be all downloading content of some sort, (though it needs to be 1080p - as every panel in 2012 will be 1080p).
It's not just rural area's that have shite broadband, general perception in the UK is below average. Our network is only fit for todays standards/requirements, (email, web surfing, online gaming). Our networks are not 21st century yet. Where as some of the old eastern block countries are! (due to being late in the game so are buying today's kit for the first time, rather than having to upgrade already invested infrastructure)
"BTW do you think the worlds BIGGEST software company msoft havent done their research into these percieved problems"
They did announce download domination about 2 yrs ago. I think they were forecasting that for this year. It was when BR finally nailed HDDVD into the coffin.
To be honest, that's not their fault as they were relying on infrastructure. If we had Korea's or Japans networks, we'd be streaming like mad now.
Personally, I support BR as a physical media, and downloading/streaming services do us all a favour, like you said competition and that's only good for the consumer - choice and price.
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Ideally I see this going as a netflicks/itunes style service. Pay a fixed monthly fee and download a list of movies. The service uses times when your PC/console is inactive to download, overnight say. builds up a queue of films and downloads 1-3 of the list and then downloads the next whenever you delete one. Ideally you could also purchase the films at a reasonable price unlocking them for you to use as you wish.
With the way the film companies view IP this is very unlikely but stranger things are happening. 2 years ago is you had suggested something like spotify could exist everyone would of said it will never happen.
The other thing with this is it ignores the possibilities of flash media. I can see a world where easily scratched disks are replaces with flash memory. I would buy on flash, the prices for flash mem are crashing and you could easily set up huge always up to date movie rental shops in photobooth style kiosks. This would rule out download speeds. I don't know what the future is but it is certainly a more open field than the Blu-ray league would like.
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"The amount of people that torrent movies shows exactly why DL movies are very close in most developed countries, look at the way p.c. gamers go on about STEAM selling millions of games that dont appear in the charts. why are movies an exception ? 720p will be very satisfactory for the vast majority, without the multiple language,7.1 sound etc.. which take up most of the BR disk.......blah"
Yes, there is a market for Download - we are not arguing that (though Torrent is illegal - tsk), it's the fact its not a fast service till the network is ready and BR will be around as the physical media of choice for some time.
Yes,you are right the Steam service works... The XBox live service, soon to be PSN movies, apple store and netflix already offer an alternative download service that will be available to everyone.
I downloaded a movie rental off the apple store. Standard def, watched on my computer. Not great for a movie experience.
Will take a look at the Sony PSN service next month to see how that fairs as the consoles are in the lounge, - ideal for watching movies.
I think download is definitely ideal for rental. Storing a purchased movie, is another logistical nightmare. (RAID - Terrabyte drives).
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Back in the summer Sky already announced there are going to offer streaming via existing Sky HD set-top-boxes.
"Sky has also confirmed the launch of a comprehensive ‘pull’ video-on-demand (VOD) service next year, to provide Sky+HD customers with additional choice and control to complement Sky+ and the current Sky Anytime ‘push’ VOD service. This new service will use the broadband capability of existing Sky+HD boxes."
http://co rporate.sky.com/media/press_rel...
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Thats what i think too
I own 70+ full price retail games for my 360 so money is not an issue for me though.
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Any Xbox 360 owners wanting a BD player would be far better off buying a standalone unit. Even though I own a PS3, I picked up a £150 Sony BDP-350 player (Profile 2.0) in the summer in case my PS3 ever broke down. Ironically it did exactly that last month so I'm glad I bought one when I did.
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I watched the 98 minute remake of the Texas Chainsaw Massacre on BD yesterday and the average bitrate was 30 Mbps, which is 3.75 MB per second, 225 MB per minute and 22,050 MB or 22 GB for the entire movie! I've seen some BD movies that almost hit 50 Mbps so I don't believe for one second that that 8.6 GB figure is correct for top-quality BD releases. Maybe for the kind of lesser quality stuff you see on Sky HD or the Xbox LIVE Video Marketplace maybe.
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As for "Da internet Speeds"... Donnie you do know that at the moment the government are trying (and failing at the moment) to try and get 2mb as the minimum internet broadband speed. Yes there are companies offering 20mb like BT and Sky offering 16MB, but that does NOT mean that the whole country has access or the money for it. The average internet speed is quite low... so downloading a BR movie is going to take an age. Also take into account the ISP's, they throttle bandwidth when it gets busy, and get stroppy at just the low res BBC iPlayer, you think they are going to allow GB's for a movie... hahaha living in a dream world mate.
One final thing... just because you have a 20MB connection does NOT mean you get 20mb. Remember contention ratio... if you have lots of people in your street all downloading at the same time, your connection will slow. Movie downloads is not going to work for at least another 10 years and then we are still waiting on ISP's to upgrade the tech in the exchanges and sort out contention issues etc.
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It's the reason I believe that physical media for movies and games has a lot of life yet and that the next generation consoles *will* use optical drives. Downloading MP3s (music) at around 100 MB per album is not the same as downloading GBs for movies and games; that's why people have embraced them over buying CDs.
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But lets face its not going to happen, yes for some, for all of us not even close Blu ray is the only HD option that does not discriminate on where you live.
Blu ray & DVD are also the only place you can get every single film, Show me a film downlaod service where every movie studio has signed up and also where you have the option to buy as well as rent.
Last point to those that think MS would spite themselves because they might have to buy a Blu ray license off sony to make a drive. What do you think sonys vaio laptops run off? These companys however competitive d business with each other all the time.
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Yep, 8-10 yrs seems fair.
I'll conceed Download services will be in full swing by then.
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I think the PSN service looked as though most of the movie studios were inboard (I couldn't think of a studio that wasn't -though no doubt smeone will pick this up).
I can't comment on the Xbox service as I don't use it.
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Also worth remembering ADSL 2+ services from a lot of big providers, Be internet owned by O2 provide no download caps. Also ADSL 2+ lines are non contended. If you get 1Mb on a standard 8Mb line you will get 8Mb+ on an ADSL 2+ service. BT are rolling out this service nationwide as we speak.
I don't know weather DD is ready for the limelight personally I think to many people love buying something physical and we will see a much longer period of transition than we did for audio. I just think saying that there are limitations technologically speaking is wrong.
Last thought I promise, all of this is not taking into account the geniuses out there developing lossless compression, it is possible http://en .wikipedia.org/wiki/Lossless_da... if they do this you can drop the filesizes even further at the cost of processing on the receiving device. File size on disk or while playing does not necessarily indicate how big a file transfer might be with a little tweaking.
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Going from Dolby Digital (5.1/TruHD) or DTS to the DTSMA 5.1 (or more) audio track is very noticable on a £300 AV amp. Once you have experience DTS MA, you'll never want to listen to anything less.
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XBLA in the UK certainly doesnt have all the movie studios signed up, your right when sony launches in Nov in the UK it does seem to have a lot more of the studios signed up, but still not all.
So my point still stands, if not all the major studios are sold on DD, why the hell should we be.
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You seem to know alot about the new Digital sound stuff, i have a 6.1 amp from 8years ago, will ibe getting the best sound or do i need a new digial decoder in my amp?
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You can let the BR player decode the audio track.
THe AMP will take each of the channels discretely (i think)
Best to drop a mention on AVforums.com to make sure.
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[link url=http://ww w.websiteoptimization.com/bw/0901/
]http://ww w.websiteoptimization.com/bw/09...[/link]
[link url=http://www.bbc.co.uk/blogs/tech nology/2009/10/broadband_britain_how_far_down.html
]http://ww w.bbc.co.uk/blogs/technology/20...[/link]
According to that the average is 3.6 to 4.6... not great is it.
People like us will buy top speeds, e.g I am on 16MB... and would get a faster speed if its available in my area (which at the moment its not)... but the isps still pushing cheap, slow and crappy broadband... this is why for the moment and for probably a long time, that the UK market is not ready for download only content. The government has the chance to lead the way, but they are pushing such low requirements and whichever government pretty much screwed up BT who could have made our infrastructure better (but the fat cats dont want to invest).
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It depends what inputs you're amp has, if it's got 5.1 analog inputs on the back, then like Johnsters said you'll be able to get a HD audio decoding player with 5.1 outs & get lossless audio.
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Just today?! What do they do to not make you feel that way on the other days if I may ask?
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Happens all the time.
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http://ma jornelson.com/archive/2009/10/2...
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@Darren: I agree. Even if MS uses Blu-Ray for this gen, it will just be an add-on for watching movies. If they don't have the add-on, they can use it on their next X-Box console. They wouldn't have to worry about paying much to the BDA to have support for their next X-Box console like Sony did, as Blu-Ray is already starting to become much, much cheaper. Sony doesn't exactly own Blu-Ray.
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