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Atari secures horsey licence News

PC Xbox 360 PlayStation 3
News by Tom Bramwell

28 June, 2007

Atari has secured the official licence to the, er, Fédération Equestre Internationale, and has "announced its intention to move into the horse-themed videogame market" with its first release scheduled for multiple platforms this autumn.

The closeness of its relationship with the FEI - the first of its kind in software terms - will enable Atari to "deliver a level of detail and authenticity never before seen in this gaming genre," the publisher said.

"We know that engaging with youth is one of the greatest challenges facing all sports and to have the capacity to take horse sport to the gaming audience gives us the opportunity to talk direct to both the athletes and fans in this, and future generations of young people." FEI President Princess Haya Bint Al Hussein said.

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jonsaan
28/06/07 @ 09:01
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Feed the horse.
Kami
28/06/07 @ 09:01
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... can we start making horses backside jokes now?
AcidSnake
28/06/07 @ 09:08
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FEI President Princess Haya Bint Al Hussein

Applause for the name...
Is Trendy McZeitgeist searching for a wife?...Just imagine the kids' names...
Xerx3s
28/06/07 @ 09:12
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"announced its intention to move into the horse-themed videogame market"

A AO/M game for the wii then. \0/
woodnotes
28/06/07 @ 09:14
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My girlfriend will like this.
L0cky
28/06/07 @ 09:14
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I'm still wondering if President is their role at FEI, or their first name.
Muddtallica
28/06/07 @ 09:17
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They got the licence to the Fédération Equestre Internationale? So is this the game where you play as a nude Daniel Radcliffe and go around blinding horses?
Azazel
28/06/07 @ 09:45
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horse-themed videogame market

What, like Shadow of the Colossus?
monkey_man
28/06/07 @ 09:52
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Superb news!
brooza
28/06/07 @ 09:55
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sickpuppysoftware
28/06/07 @ 09:57
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FEI President Princess Haya Bint Al Hussein

tee hee. Bint
SBfistfun
28/06/07 @ 10:09
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"deliver a level of detail and authenticity never before seen in this gaming genre"

Lies, Atari couldn't deliver a pizza
Muddtallica
28/06/07 @ 10:21
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brooza: I didn't realise how loud the volume on my computer was set...until I clicked on your link. Thank you for giving me about sixteen heart attacks in a row.
S.J.Rogers
28/06/07 @ 11:40
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More Horse Armor..!!!

Yey...!
chupachups
28/06/07 @ 13:53
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The search for shergar continues...
TheUnionFrag
28/06/07 @ 14:44
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Can we kill our own? I was under the impression that more horses get eaten than ridden in France.
foreverafternothing
28/06/07 @ 18:02
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Any chance of a horse based beat 'em up?
Kami
28/06/07 @ 20:33
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"Any chance of a horse based beat 'em up?"

Dear god no, you realise that'd be asking for "Flogging a dead horse" jokes right?
AOFanboi
28/06/07 @ 21:05
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I have seen probably ten horse-themed PC games in stores, it seems to be a trend. From Bratz Poniez to equestrian sims (if you thought Microsoft Train Simulator wasn't dull enough). Maybe they want to cash in on a trend.

Heh.

Dungeons and Stables: Temple of Elemental Ponies
Neverwinter Neighs
Fahrenhorse

I'll stop now. Except I really need to go and write a "Toon" scenario called "Temple of Elemental Ponies".
PrinzPils
29/06/07 @ 12:31
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It's horses everywhere, "The Nicker Man" starring Nicolas Cage was also cashing in on that.

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