Activision prices DJ Hero at GBP 108 News • News • Eurogamer.net

News Xbox 360 PlayStation 3 Wii

Retailers confirm suggested price.

UK retailer ShopTo has told Eurogamer that DJ Hero carries a suggested retail price of GBP 107.99. That came directly from Activision, we were told.

ShopTo snips that to GBP 94.85, for the game plus DJ turntable peripheral. It's a significant mark-up on the GBP 70 that Guitar Hero plus peripheral launched at here.

Frustratingly, DJ Hero will only cost Americans 120 dollars, according to GameStop - which translates to around GBP 73.

HMV, which offers DJ Hero for GBP 99.99, told Eurogamer it is "going with its own price on this". Other local retailers are yet to wade in.

About Robert Purchese

Bertie is Eurogamer's Senior Staff Writer. When he's not hunting down news stories he's often found playing with his kids or gabbling about fantasy games and strange online worlds.

Read more articles from Robert by visiting the Robert Purchese archive page.

Comments (52) 3 years ago

Comments threads automatically close after 30 days, but please feel free to continue chatting on the forum!

Order
- Oldest
- Newest
- Best
- Worst
Score
- -25
- -10
- -1
- 0
- +1
- +10
- +25

BlueDot #1 3 years ago

Comment below viewing threshold Show
Activision can f off.
- Log in or register to reply
- +29 - +
optimusprym8 #2 3 years ago

Comment below viewing threshold Show
advert for ShopTo masquerading as news shocker...
- Log in or register to reply
- +13 - +
kinky_mong #3 3 years ago

Comment below viewing threshold Show
Well done Activision, you've put at least one customer off by screwing over the UK.
- Log in or register to reply
- +20 - +
jack_klugman #4 3 years ago

Comment below viewing threshold Show
Madness.
- Log in or register to reply
- +2 - +
Zomoniac #5 3 years ago

Comment below viewing threshold Show
So �230 for an updated Beatmania and a new Tony Hawk game? Activision, you are legendary. I pray to god that this bankrupts you.
- Log in or register to reply
- +13 - +
andywilkie35 #6 3 years ago

Comment below viewing threshold Show
Bunch'o'cunts
- Log in or register to reply
- +7 - +
mkreku #7 3 years ago

Comment below viewing threshold Show
Was anyone genuinely interested in this anyhow?
- Log in or register to reply
- 0 - +
mcmonkeyplc #8 3 years ago

Comment below viewing threshold Show
Fuck off.
- Log in or register to reply
- +5 - +
LazyDan #9 3 years ago

Comment below viewing threshold Show
Before people spit hate and rage, I don't think it's their intention (though it might be their fantasy) that everyone buys every single music game released. The audience for Guitar Hero/Rock Band is different than to DJ Hero which are both different to Lips/Singstar. People who aren't into the rock and metal of Guitar Hero might want to pick this up instead, and vice versa.

If you must play every single game ever released, regardless of whether it appeals to you, then to be frank price shouldn't be your primary concern.

Edited by 1 at 01/07/09 @ 10:48
- Log in or register to reply
- -3 - +
cyacomini #10 3 years ago

Comment below viewing threshold Show
not a chance - I had reservations paying �149 for the full Rock Band & Guitar Hero band sets, no way am I going to pay �110 for one peripheral device.

Who advised them this was an appropriate price point? RBS?

�79.99 would be far more realistic and even that is pushing it a bit
- Log in or register to reply
- +17 - +
Eighthours #11 3 years ago

Comment below viewing threshold Show
What an absolute fucking joke. This is daylight robbery.
- Log in or register to reply
- +6 - +
Widge #12 3 years ago

Comment below viewing threshold Show
I cannot lay out �100 for a SINGLE GAME
- Log in or register to reply
- +9 - +
rotmm #13 3 years ago

Comment below viewing threshold Show
I am in no way defending the pricing of this game (it's not one I'd consider anyway), but I am getting pissed off with this lazy journalism:

"Frustratingly, DJ Hero will only cost Americans 120 dollars, according to GameStop - which translates to around GBP 73"

Well, that's not quite the correct way to compare prices with our US cousins, it is? The $120 quoted is without sales tax, so doing a direct currency conversion and adding the necessary VAT to the full price and you have around �84. Still some way from the �108, but more in line with the quoted UK retailer price of �94.
- Log in or register to reply
- +10 - +
Widge #14 3 years ago

Comment below viewing threshold Show
�50 was my limit for World Tour, and I really had to give that a GOOD THINK.

With this being twice as much AND seeing the poor post product support of World Tour (hello trophies? hello downloadable content which is good? hello importing old tunes?), this is a big ask.

Perhaps we can get Sony to badger Activision and tell them to piss off anyway?
- Log in or register to reply
- +1 - +
shamblemonkee #15 3 years ago

Comment below viewing threshold Show
Wow, they erlly are ripping the arse out of this aren't they, I was interested but at near enough 100 quid they can jog on.
- Log in or register to reply
- +2 - +
jeebthegreat #16 3 years ago

Comment below viewing threshold Show
This being Activision we'll also never see that price go down. Oh well, sorry Activision, no sale.
- Log in or register to reply
- +2 - +
Markusdragon #17 3 years ago

Comment below viewing threshold Show
Hahhahahahahahah.

No.
- Log in or register to reply
- +2 - +
Beek4257 #18 3 years ago

Comment below viewing threshold Show
I shudder to think what that ammounts to in � 's ...
- Log in or register to reply
- +1 - +
Scurrminator #19 3 years ago

Comment below viewing threshold Show
I like the photoshopped terrible boxart!
- Log in or register to reply
- 0 - +
Eraysor #20 3 years ago

Comment below viewing threshold Show
Hahahaha. Fuck right off.
- Log in or register to reply
- +3 - +
aidey6 #21 3 years ago

Comment below viewing threshold Show
I can only hope it sells as well as Bionic Commando did in the US, I doubt it somehow (unfortunately...)
- Log in or register to reply
- 0 - +
kangarootoo #22 3 years ago

Comment below viewing threshold Show
Sweet jesus! �100 for a single peripheral + game?

Even my usual devil's advocate nature can't swim upstream on this one.
- Log in or register to reply
- +3 - +
Monkey_Puncher #23 3 years ago

Comment below viewing threshold Show
Hahahaha!

Activision crack me up, they really do. To think I used to think EA milked the shit out of their customers, even at their peak of cashing in and ripping people off, EA didn't have anything on these muppets!
- Log in or register to reply
- +4 - +
videogangs #24 3 years ago

Comment below viewing threshold Show
No sale!
- Log in or register to reply
- +1 - +
mingster #25 3 years ago

Comment below viewing threshold Show
Worst Box Art Ever.
- Log in or register to reply
- -3 - +
YoJimbo #26 3 years ago

Comment below viewing threshold Show
Worth every penny
- Log in or register to reply
- -15 - +
collateral89 #27 3 years ago

Comment below viewing threshold Show
we got the shit end of the stick again!!! ...../goes to wash hands
- Log in or register to reply
- +2 - +
bluem4gic #28 3 years ago

Comment below viewing threshold Show
They can kiss my big black ass if they think for one second I will pay that price for that game

I will wait for price drop after the non sales before I pick this one up
- Log in or register to reply
- +3 - +
JimWest #29 3 years ago

Comment below viewing threshold Show
Good to know someone who works on the game *cough* YoJimbo *cough* thinks it's good value.

Edited by 1 at 01/07/09 @ 11:52
- Log in or register to reply
- 0 - +
skillian #30 3 years ago

Comment below viewing threshold Show
The $120 quoted is without sales tax, so doing a direct currency conversion and adding the necessary VAT to the full price and you have around �84.

Even taking VAT out of the equation the UK price is still over 30% more than the US price. Still doesn't sound great to be honest.
- Log in or register to reply
- +1 - +
actionfitz #31 3 years ago

Comment below viewing threshold Show
ACTIVISION IN RIPP-OFF UK SHOCKER!!
- Log in or register to reply
- 0 - +
Progguitarist #32 3 years ago

Comment below viewing threshold Show
I cant help but wonder if this will sell badly. I dont know anyone whos interested in it and at that price it seems to be doomed!

/waits to be completely wrong
- Log in or register to reply
- +2 - +
el_pollo_diablo #33 3 years ago

Comment below viewing threshold Show
So Activision tells Sony that their kit is too pricey, and then they charge �100 for a single game.

THE IRONY.
- Log in or register to reply
- +8 - +
TopKatt #34 3 years ago

Comment below viewing threshold Show
I'm getting concerned about Activision. If they don't cut the price, I'm going to have to stop supporting them.
- Log in or register to reply
- +3 - +
brof #35 3 years ago

Comment below viewing threshold Show
hahahaha ... that price is a real winner... a winner is you. hahahahah
- Log in or register to reply
- -1 - +
weejok #36 3 years ago

Comment below viewing threshold Show
Anyone else just had enough of all these shitty plastic overpriced add-ons for games!
- Log in or register to reply
- +2 - +
kangarootoo #37 3 years ago

Comment below viewing threshold Show
@EarlBassett

Are you out of your miniature mind? Revealing the price of peripheral based games is as standard a bit of news as you might ever find. What on EARTH are you taking exception to in this case?
- Log in or register to reply
- 0 - +
superdelphinus #38 3 years ago

Comment below viewing threshold Show
remember american prices tend not to include their version of VAT on them...
- Log in or register to reply
- +1 - +
samaran #39 3 years ago

Comment below viewing threshold Show
that's very zen pricing. maybe they want you all to relax
- Log in or register to reply
- 0 - +
Sonic_D #40 3 years ago

Comment below viewing threshold Show
I want this games, but not at that price. �65 max.
- Log in or register to reply
- +1 - +
Feanor #41 3 years ago

Comment below viewing threshold Show
Not every US state has sales tax. For those that do, the average is about 5.5%.

http://ww w.taxadmin.org/fta/rate/sales.html
- Log in or register to reply
- 0 - +
StooMonster #42 3 years ago

Comment below viewing threshold Show
Tax tax tax tax.

rotmm is correct, US price is quoted sans sales tax and ours includes VAT; another point is that UK price will also include Import Duty too.

I am not defending Activision, but there is a lot of tax in our price.
- Log in or register to reply
- 0 - +
Redeye #43 3 years ago

Comment below viewing threshold Show
Ah, Activision, how I wish you'd disappear from the face of creation and take your overpriced, overhyped and overrated bullshit with you.

And YoJimbo, if you think ANY SINGLE GAME - even if it does come with a crappy plastic add-on - is worth every penny of 108 smackers, you're fucked in the head.
- Log in or register to reply
- -2 - +
kangarootoo #44 3 years ago

Comment below viewing threshold Show
This whole tax debate is by the by. I personally couldn't care less what people in the US will pay for this. If they get it for 98 pence then I say fair play to them. At least SOMEONE out there is getting a bargain.

All I care about is what I would have to pay if I bought it in the UK. And �108 is an awful lot of dosh for a single game that can only be played by one person at a time.
- Log in or register to reply
- +2 - +
kangarootoo #45 3 years ago

Comment below viewing threshold Show
@EarlBassett

1. If ShopTo are the cheapest retailer for this game at the moment, then it is relevant information. If I were buying this, I'd be pleased to be given the heads up.

2. So cocking what? Its not like they have poked you in the eyes with a turd on a stick. If that is what you consider to be "a pretty filthy bit of whoring that could got not get any less subtle" then I can only recommend you never visit the red light district of Amsterdam.

3. This website is free. EG have to make their money somewhere. I'd much rather they mention the odd retailer in articles about buying things than stuff the pages full of ads. Small amounts of text are far preferable to flash roll-outs.

Edited by 1 at 01/07/09 @ 14:52
- Log in or register to reply
- +3 - +
sneetch #46 3 years ago

Comment below viewing threshold Show
@kangarootoo
"Its not like they have poked you in the eyes with a turd on a stick."

Wonderful imagery.

There is some kind of symbiotic relationship between ShopTo and Eurogamer: ShopTo have ads built into the Eurogamer site and repost the Eurogamer reviews on their site (which is interesting as it makes it a site that attempts to sell a game with a 2/10 review underneath it).

Neither of which I have a problem with - I hasten to add - just put the stick down.
- Log in or register to reply
- +1 - +
Ryze #47 3 years ago

Comment below viewing threshold Show
Nope.
- Log in or register to reply
- 0 - +
dirk_aircool #48 3 years ago

Comment below viewing threshold Show
vote with your wallet.
- Log in or register to reply
- +2 - +
coolbritannia #49 3 years ago

Comment below viewing threshold Show
but steel batallion was fucking worth it.
- Log in or register to reply
- 0 - +
Law07 #50 3 years ago

Comment below viewing threshold Show
I can imagine this selling like Rock Revolution...

or people will be idiots and buy it like Wii Fit
- Log in or register to reply
- 0 - +
cyacomini #51 3 years ago

Comment below viewing threshold Show
/\

agree - the Steel Batallion kit was fantastic - solid build and more buttons than you could shake a stick at.

Sold mine ages ago - wish I'd kept it now.
- Log in or register to reply
- 0 - +
Dafridge #52 3 years ago

Comment below viewing threshold Show
Would have jumped on it for �70 lie Guitar her before it. Would have bought it at �79.99 while moaning. Would have waited for 2nd hand or discount if released at �89.99.
Can't see myself paying the �70-80 (at least) for this at discounted prices.

I know for a fact that [eripherals of this nature would cost about �6.50 to produce. add this to the game and you can see that Activision are making a decent profit off this product when you would expect them to be selling the peripheral at cost bundled with the game which would be their profit...
- Log in or register to reply
- -2 - +