Activision prices DJ Hero at GBP 108 Related content
DJ Hero game info
£89.85
RRP: £109.99
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Activision prices DJ Hero at GBP 108 News
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by
Robert Purchese
UK retailer ShopTo has told Eurogamer that DJ Hero carries a suggested retail price of GBP 107.99. That came directly from Activision, we were told.
ShopTo snips that to GBP 94.85, for the game plus DJ turntable peripheral. It's a significant mark-up on the GBP 70 that Guitar Hero plus peripheral launched at here.
Frustratingly, DJ Hero will only cost Americans 120 dollars, according to GameStop - which translates to around GBP 73.
HMV, which offers DJ Hero for GBP 99.99, told Eurogamer it is "going with its own price on this". Other local retailers are yet to wade in.
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Poster
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kinky_mong
01/07/09 @ 09:40
+21
Well done Activision, you've put at least one customer off by screwing over the UK.
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-3
Before people spit hate and rage, I don't think it's their intention (though it might be their fantasy) that everyone buys every single music game released. The audience for Guitar Hero/Rock Band is different than to DJ Hero which are both different to Lips/Singstar. People who aren't into the rock and metal of Guitar Hero might want to pick this up instead, and vice versa.
If you must play every single game ever released, regardless of whether it appeals to you, then to be frank price shouldn't be your primary concern.
Edited 1 times,
most recently on 01/07/09 @ 10:48
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+10
I am in no way defending the pricing of this game (it's not one I'd consider anyway), but I am getting pissed off with this lazy journalism:
"Frustratingly, DJ Hero will only cost Americans 120 dollars, according to GameStop - which translates to around GBP 73" Well, that's not quite the correct way to compare prices with our US cousins, it is? The $120 quoted is without sales tax, so doing a direct currency conversion and adding the necessary VAT to the full price and you have around £84. Still some way from the £108, but more in line with the quoted UK retailer price of £94. |
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Kirly_Wombat
01/07/09 @ 10:00
+1
I am soo glad that these types of games dont appeal to me, or Id be pretty ticked off with that sort of pricing. Even if the UK and other areas prices were inline with eachother, thats too much for me personally for one, repetitive game.
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+1
£50 was my limit for World Tour, and I really had to give that a GOOD THINK.
With this being twice as much AND seeing the poor post product support of World Tour (hello trophies? hello downloadable content which is good? hello importing old tunes?), this is a big ask. Perhaps we can get Sony to badger Activision and tell them to piss off anyway? |
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shamblemonkee
01/07/09 @ 10:08
+2
Wow, they erlly are ripping the arse out of this aren't they, I was interested but at near enough 100 quid they can jog on.
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jeebthegreat
01/07/09 @ 10:16
+2
This being Activision we'll also never see that price go down. Oh well, sorry Activision, no sale.
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+2
"Who advised them this was an appropriate price point? RBS? "
Haha, good one! But yeah, this seems waaaaay overpriced. Considering I'm in the camp that thinks a standard current-gen game is overpriced it's not rocket science to acknowledge that I think this is absolutely ridiculous. Unfortunately, complain as we may, the game is still going to sell and therefore enforce publishers to continue this nonsense.
Edited 1 times,
most recently on 01/07/09 @ 11:19
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kangarootoo
01/07/09 @ 10:28
+3
Sweet jesus! £100 for a single peripheral + game?
Even my usual devil's advocate nature can't swim upstream on this one. |
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Monkey_Puncher
01/07/09 @ 10:30
+4
Hahahaha!
Activision crack me up, they really do. To think I used to think EA milked the shit out of their customers, even at their peak of cashing in and ripping people off, EA didn't have anything on these muppets! |
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Progguitarist
01/07/09 @ 10:58
+2
I cant help but wonder if this will sell badly. I dont know anyone whos interested in it and at that price it seems to be doomed!
/waits to be completely wrong |
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el_pollo_diablo
01/07/09 @ 11:10
+8
So Activision tells Sony that their kit is too pricey, and then they charge £100 for a single game.
THE IRONY. |
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kangarootoo
01/07/09 @ 12:50
0
@EarlBassett
Are you out of your miniature mind? Revealing the price of peripheral based games is as standard a bit of news as you might ever find. What on EARTH are you taking exception to in this case? |
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cabbadgecase
01/07/09 @ 12:56
-1
I remember when RB was priced people bitched like fuck and said they wouldn't be buying it.
Within a few weeks many were reasoning the cost and were planning to get it - using web prices, vouchers and the excuse of it being a present etc It sounds a lot but it's still going to sell, many of the game-buying public care more about owning the latest thing than the price. I know many on here will stick to their decision but it's not going to stop this being a hit imo. |
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superdelphinus
01/07/09 @ 13:03
+1
remember american prices tend not to include their version of VAT on them...
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0
Not every US state has sales tax. For those that do, the average is about 5.5%.
http://www.taxadmin.org/fta/rate/sales.html |
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StooMonster
01/07/09 @ 13:15
0
Tax tax tax tax.
rotmm is correct, US price is quoted sans sales tax and ours includes VAT; another point is that UK price will also include Import Duty too. I am not defending Activision, but there is a lot of tax in our price. :( |
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-2
Ah, Activision, how I wish you'd disappear from the face of creation and take your overpriced, overhyped and overrated bullshit with you.
And YoJimbo, if you think ANY SINGLE GAME - even if it does come with a crappy plastic add-on - is worth every penny of 108 smackers, you're fucked in the head. |
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EarlBassett
01/07/09 @ 13:47
0
@ kangarootoo
What do I take exception to? Where it can't get enough of saying ShopTo ShopTo ShopTo, then gives you a handy link where to buy it from ShopTo. There's a story there, but its playing second fiddle to advertising |
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