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Repeat Home users total 25 - 30 per cent of PSN account holders News

PlayStation 3 News by Ellie Gibson

15 July, 2009

Sony's Peter Edward has said the percentage of PSN account holders who have downloaded Home is between 25 and 30 per cent.

That figure is only an estimate and the stats "aren't definitive", Edward said - they are constantly changing. He couldn't confirm how many users are online at any one time but did say it's "many thousands".

Apparently there was massive interest in Home when it first launched seven months ago, but numbers subsequently tailed off. According to Edward this was due to a lack of content - but the numbers of users and repeat visitors are now increasing as content grows.

As reported earlier the number of people who have downloaded Home now stands at 7 million.

UPDATE: This story originally said the 25 - 30 per cent figure referred to the number of repeat Home visitors. Sony has since clarified that the figure refers to the percentage of PSN account holders who have downloaded Home. We sincerely apologise for the error.

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Comments: 1-49 of 49

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Teamallstar
15/07/09 @ 12:38
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So 70-75% of people visit once, realise how pointless it is and then never return.

Not really something to shout about.
Evolution
15/07/09 @ 12:47
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edit: half asleep, wrote something that made sense

Wow 25 and 30 per cent that use it "more than once." Given that he estimates "many thousands" that currently use it still does that mean that out of the total PS3 userbase only about 2% actually use Home?
Edited 1 times, most recently on 15/07/09 @ 13:51
DFawkes
15/07/09 @ 12:49
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That's pretty poor considering. The vast majority come in, see it, and never come back. That's a surprise to me, I'd have though most would've dipped in a second time to see the extra stuff like the EA zone, which has some nice mini-games in it.
laudy
15/07/09 @ 12:50
#4
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it's useless, utterly useless

I spent a long time waiting for the latest version to update, only to be extremely disappointed by what I saw.

I for one will never go near it again.
danathjo
15/07/09 @ 12:58
#5
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maybe if they more of that IX/XQ or whatever it was called, enjoyed that bit...otherwise it's just a bunch of guys doing the running and and pretending to be woman in there
stepneg
15/07/09 @ 13:00
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I'm surprised they haven't just let it die quietly and use the resources elsewhere, they can't be making money on micro transactions if over a third of PS3 owners don't even bother to log back in a second time, myself included.
toy_brain
15/07/09 @ 13:11
#7
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One of Homes problems seems to be that its just not well advertised outside of itself.

Xi was a lot of fun (as I've said elsewhere), but for a game that constantly grew, evolved, attracted something resembling a community, and was a bit of a first in console terms, I never saw many websites report on it. It passed by a lot of people totally unnoticed.

And I think there have been a number of other little 'events' that have sailed on by, totally unreported by any website.
Perhaps if people knew, it would be more popular.
And if it was more popular, it would be attracting more investment.

Hmm, its been a while since I last logged on come to think of it......
trebell
15/07/09 @ 13:19
#8
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More than once could be like me though. I've popped in a few times to have a nose about but I've never realy seen any point to it and would never be regular user.

The more informative number would be of those who use it reguarly, maybe once a week or more.
Darren
15/07/09 @ 13:20
#9
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I loaded up Home three times during the beta but I find it such an empty, unrewarding waste of time that I've not bothered since.

It was an intriguing concept but in practice I found it completely pointless and superfluous unless someone's idea of socialising and having a good time is mixing with virtual strangers who they'll likely never meet. And if they want to just play games online then why would they bother doing so through Home when you can just do it through the game itself? A strange piece of software really...
Raz76
15/07/09 @ 13:27
#10
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I've visited it more than once because I sometimes accidentally click the Home button when I want to access the PSN Store.
Edited 1 times, most recently on 15/07/09 @ 14:28
mingster
15/07/09 @ 13:34
#11
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it sucks harder than a whore through a straw
Vistrix
15/07/09 @ 13:40
#12
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Its too crowded whenever I log on.
4thVariety
15/07/09 @ 13:59
#14
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So 70% loss after the first visit, that raises the question how many people are left after five visits, or ten? 5%, 1%?

I am sure each PS3 owner will check it out at least once, since there are no costs and everybody got a boring afternoon sometime. The really interesting numbers would be those of regular visitors who use this once a week. That's the numbers advertisers and microtransaction content creators want to see. So far Home content is more of a free ad for the underlying game in the shape of a news post on Eurogamer, Kotaku and Joystick than anything else.
DFawkes
15/07/09 @ 14:25
#15
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Just curious, does nayone use the game spaces? For example, does anyone enter the Resistance 2 space and find a team, have a chat, then fire right into a game? I'd imagine that's what it's for, but if it is happening it's not in English - the majority of users on at the same time as me are either French or Italian speakers.
onyxbox
15/07/09 @ 14:37
#16
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I think Home has it's place but personally I find it hard to justify spending any time in there because there are better things to do on the PS3. I would much rather spend an hour playing a game than wandering around trying to strike up a conversation with someone. Lack of headsets is probably a blessing, I can't imagine the conversations being the sort of things I want to engage in.

The XMB offers text chat, voice chat, dick waving (sorry trophy comparing), and you can always use the browser to do some social networking over Facebook or Twitter, MSN or Website Forums and it's probably far easier to make friends that way than wandering around saying 'Hi' and getting 'No Keyboard. No Keyboard. No Keyboard' in reply.

That being said I think this type of thing will no doubt get much more popular when the price of PS3 does finally drop.
chanderzz
15/07/09 @ 14:37
#17
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I'm one of these people who logged in once, saw hundreds of people stood around dancing and decieded this wasn't what my life needed. It's just a an overly time consuming way of getting information and communicating.
Toothball
15/07/09 @ 14:47
#18
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Why are they banging on about Home this week? Reports full of numbers like this are only interesting to executives. I would imagine that everyone else wants to hear a press release about it getting some actually useful and/or entertaining feature. I could see them releasing a Press Release area, where you could view press releases full of charts any time you like!

Penny Arcade had an interesting observation on it today. They suggested that a better way to meet people to play games with was to play games instead of Home, and that games like 1 Vs 100 were likely to be a much better method of achieving this.
ChocNut
15/07/09 @ 14:50
#19
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I think people would log in and out of home more often if it didnt take about 5 minutes to do so.
Darren
15/07/09 @ 15:03
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@Raz76 - I'm sure you're not the only one who has done that. I admit I've done the same myself a few times!
Miths
15/07/09 @ 15:08
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I've used it once - the day I downloaded it back when it was publically released. Whether or not it has improved (it seemed sorely lacking in content back then) I'm arguably not in the target group anyway though, being the anti-social guy that I am :).
Cronan
15/07/09 @ 15:08
#22
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How hard would it have been for the exec in question to get some actual stats? This would have transformed this story from a crappy little abnecdote into actual news.
Vertical Stand
15/07/09 @ 15:11
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The thing about Home is they released it as an optional thing, rather than the default setting that comes up when you turn on the PS3 (ie you turn on and are in your Home with all the icons about playing online, but less sterile and more like the menu in Driver :D) so unless they are prepared to put it centre stage I fail to see how it'll ever take off.

Still the idea of game hubs BEFORE games come out with interactive areas that give you an idea of how it plays BEFORE a demo is ready, and contains information about the game could be useful, but idle chatting and mini games isn't going to convince me.
Edited 2 times, most recently on 15/07/09 @ 16:12
chubster2010
15/07/09 @ 15:12
#24
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@ Toothball
Re. That Pennyarcade article

They say re. 1 vs 100 ' There is no "not play" option, and there's no twisted, Soviet rationing of play like that proposed by the Sony offering', but doesn't 1 vs 100 only allow you experience the full 'game show' at scheduled times? So, outside of those scheduled times, it's more 'can't play' than 'not play'?

Home is an open, always accessible world. 1 vs 100 is a mmo quiz show with avatars - I don't think the two are really that comparable.

Also, this is from Eurogamers own hands-on with 1 vs 100

'the problem is you end up making small talk too, as there are loads of breaks between rounds. Some of these breaks will eventually be filled with adverts for all manner of stuff, but on Friday they were all just ads for downloading movies from Xbox Live - a service which, if you've managed to download a game beta, you're probably aware of. You might as well try to sell me ovaries, Microsoft.'

So... rather that putting your avatar 'in an advert' (as Pennyarcade describe Home), 1 vs 100 simply forces you to watch adverts... just like on the telly... Brilliant. Thank god for technological progress!

Additionally, let's not forget that the PS3 also has the usual online gaming experiences in which you can meet people, chat etc. Home is an extra, a free-be.
Edited 1 times, most recently on 15/07/09 @ 16:16
stoopidgreg
15/07/09 @ 15:27
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shouldn't you change the headline then since it's bloody well wrong?
chubster2010
15/07/09 @ 15:34
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Re. the update.
Gamesindustry.biz have updated their story on this with:

'GamesIndustry.biz has clarified that the 25 - 30 per cent figure cited by Edward refers to the number of PSN account holders who have visited Home more than once.'

Which is different from Eurogamer's update... The truth is out there... Somewhere...
busboy33
15/07/09 @ 15:39
#27
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"Sony has since clarified that the figure refers to the percentage of PSN account holders who have downloaded Home."

Alright, now wait a minute . . . Something isn't adding up here. They claim 7 million people (obviously PS3 owners) have logged in. If I'm reading the above quote correctly, they're also claiming that the 7 million number represents 25-30% of PSN members.

It's my understanding that the PS3 install base is roughly 22.5 million (getting that figure from VGchartz.com -- somebody has a better number let me know). 7 million would only be 32.1% if every single PS3 owner had a PSN account, which seems a staggeringly unlikely proposition (100% online userbase?).

If 7 million PSN users represents the low end of the range (25%), that means there's at least 28 million PS3 owners (again, assuming 100% online userbase). Even taking the high end of the range (30%), that would mean at least 23.3 million PS3 owners (again with 100% online penetration). Both figures seem to be more than their total userbase, and if there are PS3 owners without PSN accounts (which seems likely to the point of being a virtual certainty) the discrepancy grows.

Am I looking at these numbers wrong?
chubster2010
15/07/09 @ 15:45
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@ busboy33

PSP owners can have PSN accounts. In fact, anyone can sign up for a PSN account via their PC.

(I have no idea if that will help with your calculations though! Maths isn't my strong point to be honest!).
Edited 1 times, most recently on 15/07/09 @ 16:50
Toothball
15/07/09 @ 15:56
#29
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@chubster2010

Yeah, I can see that the pair aren't an obvious comparison and it's not one that I would have even considered. I think the point was more that 1 vs 100 was like more effective at encouraging people to play games than Home is. From what I gather many people don't bother going back to Home because there's little to do other than meet people. Even though 1 vs 100 isn't on 24/7, scheduling times for it means that everyone wanting to play will be there at that time. It's a different approach I guess.
thegamesthething
15/07/09 @ 15:57
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"Am I looking at these numbers wrong?"

I think so, yeah. 7M have connected once, 25% - 30% of those have connected more than once.

So around 2M people have been back, 5M haven't
Edited 1 times, most recently on 15/07/09 @ 16:57
busboy33
15/07/09 @ 16:10
#31
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@chubster:

Can the PSP users that have PSN accounts log into Home?

This is freeform here, so bear with me. The two numbers from the two articles are 7 million users logged into Home, and the number of Home users is 25%-30% of the PSN populace. My post above assumed every single PSN user was a PS3 owner, and assuming that they still have more people than PS3s.

If there were more PSN users (those that have a PSP but not a PS3), then 7 million Home users would be a smaller precentage of the PSN populace (I think), so every PSP-but-no-PS3 PSN member makes the numbers more credible I think. Still, there would have to be a huge quantity of PSN members who only have a PSP, or again the online penetration of the PS3 has to be close to 100%.

I'm an American, which means if I want to count past 10 I have to take my shoes and socks off and start counting on my toes. Point is, my math skills suck. I have to believe that I'm doing something seriously wrong with my math, since I can't imagine a major company releasing two stats that are so incompatible that I'm able to call shenanigans on it.

Anybody got a number for PSP-exclusive PSN members? If I have a PS3 and a PSP, do they use the same PSN account or do they have two seperate accounts? Does anybody have a figure for PS3 online rates?

@thegamesthing:
The article has a correction, stating that the 25%-30% does not represent the number of repeat members, but rather represents the percentage of Home users against the entire PSN population . . . at least that's the way I read the update.


UPDATE:
http://www.edge-online.com/news/sony-exp...
PSP plus PS3 users that log in with a single account = one PSN account
vgchartz has PSP ownership at a little over 50 million, so if there are ALOT of PSP-only PSN memberships then the numbers seem more believable, but that only applies if the PSP owner does not have a PS3 or has a seperate login account for each (is that a common situation? Why would a PSP-plus-PS3 owner have a seperate account for each device?).
The real issue is the number of PS3s that are online. 360s go online roughly 60%, so even going higher for PS3s (lets pick 70%), that makes roughly 15 million PS3s using PSN, which makes the 7 million number for people that have at least tried Home believable to me -- a little over half of the people that could at least tried the free service.
That would mean at least 18% of PSP-exclusive owners are also logging onto PSN if everybody that has a PSP does NOT also have a PS3. The more dual owners there are, that percentage goes up exponentially. Is that realistic? Do lots of PSP-only owners use PSN? Or is it common practice to have a seperate account for your PS3 and for your PSP? I'm a 360 owner, and MS has everything tied into a single account -- my Zune and my 360 both connect to the same account, for example. Do things work differently in the Sony camp?
Edited 2 times, most recently on 15/07/09 @ 17:34
Kremlik
15/07/09 @ 16:18
#32
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Easy solution to home:

1) Allow the menu UI to overlap/be part of the apartment in home
2) Give something more practical in there like a game that unlocks somthing within the actal game it's adertising (the RE5 museum is a very good idea so far) - The problem is atm all the popular 'games' you normally have to que for, adding more 'rooms' would be nice..

As a few said it's optional and it's useless atm, it just needs a better reason to use other then 'it's there'
m0thr4
15/07/09 @ 18:49
#33
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I'm in the "tried it, couldn't see the point, never tried it again" crowd.

Just not into socialising in virtual environments when I have real friends and a decent pub down the road.

I think this sort of thing would probably go down better on Xbox Live ;-)
owl
15/07/09 @ 19:24
#34
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i was quite lucky in home. i got an apartment overlooking the harbour.

. . .

what?
NorUraeus
15/07/09 @ 19:49
#35
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There are a few things missing before Home becomes a truly interesting proposition for gamers. One is that the clan game launching needs to be supported 'everywhere'. So that you gather your clan in Home and can then as a clan launch into any game you want.

The second is the long promised, but so far only seen in one game (in Japan), Home Trophies.

Another thing that would be cool is if things like the houses you can buy yourself in games like Oblivion could be 'exported' to home somehow. That way one could show of the stuff one collected in-game to friends on home. But I guess that is more blue-sky like games integration.
spookyzombie
15/07/09 @ 20:00
#36
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I got too wound up with not being able to get a game of VIRTUAL pool or bowling.
byakuya83
15/07/09 @ 20:41
#37
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It amazes me that articles regarding Home garner a lot of comments asking, "Who would want to use such a service?" Yet, I've never read a comment pointing out the irony that it's gamers who like to interact online (the very same who comment on such articles) who use Home. Essentially it's a glorified internet chat forum and, much like any internet chat forum, it's supported by advertising! Something to consider next time you choose to comment on an article such as this.

Personally I don't use Home as I prefer to watch movies, browse online and play games on my PS3. However, I'm not going to come across as a bigoted fool and talk it down when it has no impact on my enjoyment of the PS3. Equally, I imagine many Home users see little benefit in responding to articles published on this site but I've never seen them going out of their way to rubbish what I am doing here and now.
coolbritannia
15/07/09 @ 21:15
#38
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Well I will talk it down. Home is shite.
chubster2010
15/07/09 @ 22:57
#39
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@ byakuya83
Very good point, well made.
Rodster
16/07/09 @ 08:34
#40
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I'd like to know the percentage of PSN users who like myself have never even bothered with Home in the first place? They make it sound like ever PSN user has installed the app. I know I haven't as I thought the whole idea behind it was rubbish in the first place.
zedzee
16/07/09 @ 10:15
#41
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@ laudy:

It's interesting to read that in a very short time, you have COMPLETELY changed your mind about Home. When only recently, you were slating me for labelling it not fit for purpose.

http://www.eurogamer.net/articles/sony-p...

Glad to know you've seen the light...at least about PlayStation Home, anyway.
Edited 1 times, most recently on 16/07/09 @ 11:20
SEVQA
16/07/09 @ 12:14
#42
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EA - Poker
EA - Golf driving range
Infamous - Shooting game
Home Square - Balloon popping
Bowling - Arcade machines and pool
Red Bull - Red Bull Air Race...

It's still in BETA and the choice of mini games are getting better as devs support it!
zedzee
16/07/09 @ 12:29
#43
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Once and for all, PlayStation Home has been live since tail end of last year:

http://blog.us.playstation.com/2008/12/1...

http://www.eurogamer.net/articles/playst...

Stop making excuses for it and for Sony.
VandelayIndustries
16/07/09 @ 14:07
#44
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While I applaud the ambition of Home, I don't venture in very often. It's too slow and frankly it's boring. I can't help but feel they should tear it down and rebuild it in the image of LittleBigPlanet. The Sack Boys/Girls have more soul and charm than either the Mii's or Avatars and infinitely more so than mannequins currently stalking the world as it is.
BritishBlue1
16/07/09 @ 17:30
#45
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The thing with Home is I don't really know what to make of it. I'll admit it's not my thing but there are people out there who seem to love it; my brother recently bought a PS3 (told him not to bother with a 360 LOL) and the first thing we did was go on Home strangely enough. He loved the bowling, the arcade games and especially the poker, if there's one thing that really got his goat (and mine too) it's the god damn loading times. Thankfully you can do it in the background but still...even his missus loves it and spends more time on it than he does!
I guess Home is like Marmite, you either like or loath it...I think Sony needs to do something with Home that will make it really stand out.
Edited 1 times, most recently on 16/07/09 @ 18:41
BritishBlue1
16/07/09 @ 17:31
#46
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Donnie why do you even give a shit what Sony does? We all know what camp you're in anyway.
Edited 1 times, most recently on 16/07/09 @ 18:41
Ryze
16/07/09 @ 18:00
#47
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@svd_grasshopper

32X failed.

/glances at 1995 32X - chrimbo prezzie

*sigh*
knightmt
16/07/09 @ 20:17
#48
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It is definately low grade at the moment, but it could become ubiquitous with multiplayer if they ever figure it out.
Lemming81
20/07/09 @ 13:51
#49
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Seriously Sony, just give it up and make LBP the new 'Home'.

We all like Sackboys as avatars anyway, And the content is already there and we can make our OWN stuff for it. It's a no brainer, yet you created some horrible online marketting thing with the ugliest avatars known to man.

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