50 Cent sues over ad game News • News • Eurogamer.net

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"Offended" at use of likeness.

Well-known introvert and occasional US rapper 50 Cent is suing an internet advertising company for USD 1 million claiming it used a picture of him in an interactive advert. Which is a "videogame", according to Associated Press, and therefore a "page impression" according to us.

The ad, called "Shoot the Rapper" (linked from Druge Report), allegedly uses the rapper's likeness without his consent. 50 Cent's lawyer says he's "personally offended". "[I]t looks like him, and there's no doubt the character is intended to be him," Mr Laywer, aka Peter Raymond, explained.

Mr Cent wasn't so offended by his own game you might remember, presumably bowled over by the way it "stumbles well under the benchmarks set for the PS2", in our reviewer's own phrase. AP says the ad-firm involved has yet to shoot back.

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Tom is Operations director of Eurogamer Network and Editor-at-Large of Eurogamer.net. He joined the company in February 2000.

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Comments (24) Latest comment 5 years ago

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keyboardmonkey #1 5 years ago

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The total disappointment ! You don't actually get to shoot 50 Cent with a gun! unfortunately it is only with a camera.

+1 Disc
I also hate them
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Mindstorm #2 5 years ago

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from the druge report site:
"Now he'll be so rich that they'll call him One Dollar"
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DDevil #3 5 years ago

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Page impression duly given.
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Jamaicangmr #4 5 years ago

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If thats what they did then they deserve to be sued. It's distastful and pregidicial specially in the case of Mr. Jackson (50cent)
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Talha #5 5 years ago

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Mr Curtis, what about those who are offended by your very existence and the kind of image you portray? Who do they sue?
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mcwildcard #6 5 years ago

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If that's the same ad company that does the 'mosquito zapper' ad, then I hope he kills them all in a drive-by.
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spongebob #7 5 years ago

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I'd like to sue 50 Cent because I am offended by his music, his movie, his games and himself.
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souljacker2000 #8 5 years ago

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+1 Spongebob

Overated C*nt
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penhalion #9 5 years ago

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Gotta agree with him on this. It's one thing to concent to being used in a game (hey he didn't write the code so the game being crap isn't his fault in the least) and entirely another for someone to assume they can use you to make them money. First thing I'd have done was look in my wallet, go "Hmmm nope not a penny from them" and sue.
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McGeeza #10 5 years ago

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I'd like to personally congratulate 'fiddy'. Anyone know where I can find him?
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3william56 #11 5 years ago

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A[link url=http://www.]http://www.[/link] The poor, sensitive ickle lamb.
Did the nasty advert man make fun of you, little Fiddy?
You just tell your Mum on him. She'll sort him out.

For a dude who's supposedly been shot half a dozen times, he seems a little thin skinned.
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SilasMalkav #12 5 years ago

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Hatred of 50 fighting with hatred of crappy interactive adverts.....

I hope that this is a tight legal battle that is costly to both sides and eventually leads them both to a life of pain and suffering.
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AcidSnake #13 5 years ago

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+1 Spongebob
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Markusdragon #14 5 years ago

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Monkeys are expected to file a class action lawsuit over this very same issue next week.
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spongebob #15 5 years ago

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penhalion agrees with 50 Cent? I guess you have a shot at developing his next mindblowing videogame then, heh
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andromeda #16 5 years ago

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50 pence = pen15
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ZeroAX #17 5 years ago

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what? how come he didn't say "Me who has been shot 7 times is really offended by me being used on the add. my bulletwounds from 7 bullets could not believe. It felt like being shot 7 times again"

what an ASSHOLE...
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RexRunti #18 5 years ago

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Wait so interactive ads are video games? So much for nintendo bring gaming to the masses! Also isn't there some kind of poetic license taken in animation and parady otherwise couldn't all the politicians of the 1980s sue spitting image? Even Tom 'i'll sue any one who mentions my name' Cruise hasn't sued south park for that scientology episode.
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Fernando #19 5 years ago

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"I'd like to sue 50 Cent because I am offended by his music, his movie, his games and himself. "

His first album was quite good, but his material after has been extremly medicore, plus his gunit group have pretty much fell off

Edited by 1 at 23/07/07 @ 11:35
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Xerx3s #20 5 years ago

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A game where you can shoot rappers?

/preorders
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Talha #21 5 years ago

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Whovever shot him, whether 9 times or 7, did a pretty lousy job. That or Fiddy has an exceptionally bulletproof body!
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Mildew #22 5 years ago

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I'd be offended if I looked like him
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Jas315 #23 5 years ago

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I bet you every other rappers going to run up & flash a camera in his face after this blows over.

He's so fake, it's like bubblegum disguised as chocolate.
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JayeM #24 5 years ago

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He's not been shot 9 times, just shot at. His former friend and now rival The Game has been hit by more bullets (and he likes to bring this up a lot).
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