While most of the world was watching the Hitman's heroic near-victory over Floyd Mayweather this weekend, 2K Games was doing that thing where you hit the little swingy one that looks like a tonsil repeatedly very fast to herald the announcement of Don King Presents: Prizefighter.
Developed by Venom Games, it's due out on Xbox 360, Wii and DS (but sadly not PS3) in spring 2008, and will see players working through a career mode, training between bouts to help maintain audience appeal, and managing personal relationships away from the canvas thing with the ropes. Let's hope it's like a cross between Rocky and Fahrenheit.
"In all my years working in professional boxing, I have never seen anything come as close to recreating the thrill, the intensity, the courage, and the spectacle of the sport," said Don King himself, who is a famous boxing promoter according to Wikipedia and not just a character in that Simpsons episode where Homer beats up tramps. I know lots about boxing, me.