If you found your way here because you're looking for the absolute best PS4 Black Friday 2016 deals, then you're in the right place. We'll be updating this page all the way through Black Friday 2016 with the latest and greatest discounts. We've even included our own little guide to the annual shopping festival below. We've covered the 'What', 'Why', and 'When' of all things Black Friday, and the kind of deals you can expect to see later this year that will be of particular interest to PS4 gamers.
What's the best way to prepare for Black Friday 2016?
Bookmarking this page is obviously your first step. Once you've done that, having an idea of any big ticket products you want ahead of time helps too, as you can do some early research to find out the genuine retail price so that, come the big day, you can judge whether or not the deal is worth buying. Whether it's a 4K TV, a new graphics card, or a mobile phone, knowing your prices in advance can help to ground your decision making so you don't get caught out by a headline discount that isn't quite as generous as it first appears.
The very nature of Black Friday, however, has impulse purchases at its heart. Many of the most sold products are the lower value items that won't hurt the wallet all that much, depending on how many of them you buy! You might not need another bluetooth speaker, external hard drive or PS4 controller but if the price is good enough they're the kind of things that are worth having anyway. You'll need to be on your toes to catch these bargains as retailers will often only have limited stock at the advertised discounts.
What is Black Friday?
If you've attempted to shop either in-store or online in the month of November in the last few years, you will undoubtedly have heard of Black Friday. It's essentially the peak of shopping each year. It's the time when shops, online and brick-and-mortar alike, slash prices like crazy in an effort to get your custom. These are not your everyday "sales" or "savings": we're talking about very expensive products being reduced by hundreds (if not thousands) just for one day.
It started as a relatively small event localised in Philadelphia, USA and has grown to be a sales monster that occurs every year. It's even grown to defy its name, since it's no longer relegated to being just one day. Over time, the idea caught on across America until it became a nationwide extravaganza, when the vast majority of citizens would know that there would be some insanely cheap products available for one day only.
The annual event grew to be such a spectacle that many in-store openings on Black Fridays gone by have resulted in riot-like pandemonium and injuries. There's always something to be said for a good deal or a big saving, but Black Friday has definitely shown us the lengths that people will go to in order to get those savings.
Thankfully, over the last few years, the Black Friday phenomenon has spread out as an online event across the US and UK as well, meaning you won't have to trample a senior citizen in order to get your fancy new TV for half price - you'll just need to be quick in your internet browser.
When is Black Friday 2016?
Black Friday takes place on the Friday after Thanksgiving in America. For anyone reading from outside the US, Thanksgiving is traditionally held on the last Thursday of November, meaning that Black Friday comes around on the last Friday of November each year.
This year, Black Friday will take place on November 25th, though increasingly over the past few years, retailers online and offline have been extending the Black Friday sales to encompass the weeks before the actual day, and often into the week after. Often, different dates will be given different nicknames to set them apart - for example, the Monday after Black Friday is used to promote online deals and was rather unfortunately dubbed "Cyber Monday" - creating one big month of the "Black Friday" phenomenon, far beyond the single-day event it used to be.
Is Black Friday really such a big deal?
In short, yes. Not all UK retailers are happy about it but the US phenomenon has become an annual and unavoidable event in the retail calendar and is now, arguably, the best time of year to find the biggest deals, beating Christmas, Boxing Day and even January sales periods. Shoppers have come to expect big discounts and retailers have been forced to deliver. 2015 saw fewer scenes of chaos in stores but this didn't stop people from spending record amounts online and, if you're serious about getting a bargain, it's a day you can't afford to miss out on.
Why is it called 'Black Friday'?
Funny story, that. Theoretically, the name came from the fact that stores would finally be "in the black" financially the day after Black Friday, after spending the entire year operating at a loss (or "in the red") - meaning that stores sold so much on Black Friday, they made enough money to clear all their debts. That's the traditional story behind the name, at least. Hooray, capitalism!
Sadly, that's not exactly the case. The real truth behind the name "Black Friday" is, unfortunately, a little darker, but maybe a little more appropriate. In the 1950s, when Black Friday was exclusively a Philadelphia thing, the police force used the term "Black Friday" to refer to the day amongst themselves, the reason being the increased work they'd have to endure. With impossibly cheap products available for just one day come impossibly large crowds, and with impossibly large crowds comes an increased need for the police to be out in the streets, making sure that people aren't hurting each other, or themselves, in the process of shopping.
Of course, as we all know, large crowds mixed with limited stock and insanely low prices inevitably will lead to people getting hurt.The police knew this too, hence dubbing the day "Black Friday". Their work would be increased hugely, whether to deal with the increased traffic (both human and vehicular), the potential upsets amongst shoppers and even shoplifters who took advantage of the density of people to make off with products whenever they could.
And so Black Friday was born. As the shopping phenomenon caught on, there were attempts to change the name over to "Big Friday" but that, frankly, sounded rubbish and didn't win anyone over. So, Black Friday it remained, and the eventual "Red to Black" story was concocted to give people a slightly more positive reasoning behind the naming. But let's face it, we've all seen the Black Friday videos: the name fits.
Looking for Xbox savings as well? Check our guide to the best Xbox One Black Friday deals
So what are Black Friday Deals and where can I find them?
While Black Friday deals tend to encompass products from all ranges and categories - from hobbyists to housewares and beyond - the deals themselves, historically, have usually gravitated towards electronic goods and tech related products. Televisions, sound systems, games consoles and PC accessories have all been heavily discounted on Black Fridays past. This year should be no different, and we may even see the biggest discounts on electronics yet. This is, in part, to do with the arrival of affordable 4K televisions as well as the arrival of more affordable gaming products.
Up until now, 4K TVs have been the most luxury of luxury items. Sets had a tendency to cost well over £1000, and often well over £2000. Over the past year, however, these large-scale 4K sets have plummeted in price into much more affordable territory for the average consumer. 4K is suddenly attainable, and with more and more 4K TV sets headed our way as the year progresses, we can undoubtedly expect to see deep discounts on 4K TVs from a variety of brands.
Along with this, game consoles have seen gradually lowering prices over the last few months. New, improved models for both the Xbox One and the PS4 have been announced, which has caused price reductions on the older versions of these consoles from a variety of retailers. It wouldn't surprise many if when Black Friday 2016 finally comes around, that we'll be seeing hugely discounted PS4 consoles, bundled with a slew of first-party Sony games such as Until Dawn and Uncharted.
Here's where to find Black Friday Deals in the UK:
If you're coming from the US, try these sites:
We're going to be keeping our eyes peeled for the best deals around in the run up to Black Friday. When we find deals that we think are particularly fantastic or at the very least, pretty alright, we'll be posting them here. You'll be able to follow one of the very fancy links in this article to check out the deals we've cobbled together to show off. We'll be updating these pages as new deals come in, so keep checking back for more.