The co-founder of Naughty Dog - Jason Rubin - has upped sticks and joined the burgeoning ranks of Oculus VR, the company making Oculus Rift. He was more recently at sunken publisher THQ.
He'll head the game-making, "first-party content initiatives" side of the business.
"There have only been a handful of times in my life where I saw something that I knew would change everything," he said in an Oculus press release. "The awe-inspiring tech Oculus is building is a portal into an incredible world that my daughter will one day consider to be normal. The moment I put it on, I wanted to help define that future.
"I'm excited to bring together a new division dedicated to building high-quality VR content that helps define the platform and inspire others to do the same."
Rubin joins Oculus shortly after Valve key man Jason Holtman jumped on board, as well as a host of other senior gaming and tech people.
The Oculus train, now owned by Facebook, is chugging harder than ever.