You can now buy an Xbox One console and FIFA 14 for £329 at UK retailer Overclockers - that's £100 cheaper than the console's original £429 launch price.
The deal, posted to Twitter by Trade in Detectives, doesn't seem to be time-limited.
Microsoft cut the UK price of Xbox One to £399.99 back in February and bundled in a free copy of the highly-anticipated Titanfall.
Amazon and UK supermarket Asda then went a step further and dropped the price of the Titanfall bundle another £50 - down to £349.99 - a price that's still available.
Microsoft announced last week it had now shipped 5 million Xbox One consoles to retailers worldwide. By comparison, Sony has sold 7 million PlayStation 4 consoles to customers.